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Research aarkstoreenterprise mobile marketing & advertising 2013 challenges and opportunities
1. ResearchAarkstoreEnterprise Mobile Marketing &
Advertising 2013: Challenges and Opportunities
Aarkstore announce a new report “ Mobile Marketing &
Advertising 2013: Challenges and Opportunities
“ through its vast collection of market research report.
http://www.aarkstore.com/reports/Mobile-Marketing-
Advertising-2013-Challenges-and-Opportunities-
158227.html
2. • Overview:
No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.
As is the case with many VAS applications, there is an interdependency between the mobile operator and various third
parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.
Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction
of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone
has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as
early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately
3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-
user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising
solutions.
This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and
beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and
advertising modalities. The report also includes the following forecasts:
Global Mobile Advertising and Marketing Expenditures to 2015
Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015
Global Mobile Marketing and Advertising Expenditures by Modality to 2015
Report buyers at the Company-wide License level for this report will also receive a copy of the following reports at no
additional charge:
3. •
Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017
Google in Mobile and Online Video Advertising: YouTube, Android, and More
Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
Target Audience:
Traditional media outlets
Mobile platform developers
Mobile advertising networks
Marketing and Advertising Agencies
Smartphone and PDA manufacturers
Mobile search and content aggregators
•
• For more information please visit link:
• http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2013-Challenges-and-Opportunities-
158227.html
• Neel
• Aarkstore Enterprise
• Phone:08149852585
• Email:enquiry@aarkstore.com
• URL:www.aarkstore.com
• http://www.facebook.com/aarkstoreenterprise
• http://in.linkedin.com/in/aarkstore
• You can also request for sample page of above mention reports on:- sample@aarkstore.com
4. MVNO Business Plan
MVNO Business Plan with Financial Modeling Spreadsheet
Content Delivery Networks (CDN): Analysis of Key Vendors, State of the Market, and Outlook 2012 -
2016
Google in Mobile and Online Video Advertising: YouTube, Android, and More
M2M Business Strategy and Planning
M2M Technology Drivers, Market Dynamics, and Industry Verticals
Machine-to-Machine (M2M) Market, Industry Verticals, Business Strategy and Planning
M2M Solutions: Global Market Analysis and Forecasts 2012 - 2017
Embedded Computing: Global Market Analysis and Forecast 2012 - 2016
Wearable Computing Devices Market: Global Market Analysis and Forecast 2012 - 2017
Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017
The Future of App Stores
Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce
Mobile Security and Privacy in 3G & LTE: Strategies, Solutions and Market
Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecasts 2012 -
2017
Big Data in ICT and Telecom: Transforming Industry Verticals 2012 - 2017
Cloud Application Marketplace 2012 - 2017
Next Generation Wireless Devices: Market for Embedded Computing + M2M Solutions + Wearable
Devices + Augmented Reality
SoMoClo: The Convergence of Social, Mobile, and Cloud Solutions and Applications
The Future of Mobile Payments: Continuation of Commerce during Global Economic Crisis
IP Multimedia Subsystem (IMS) Solutions and Market Opportunities
5. IP Multimedia Subsystem (IMS) Challenges and Opportunities in Multi-Application Environment
Mobile Gaming Asia: Market and Forecast Analysis, 2nd Edition
Next Generation Network (NGN) Solutions and Market Opportunities
Low Cost Pervasive Computing: Market Opportunities in Embedded Computing and The Internet of Things
Google Market Intelligence
LTE Solutions and Market Opportunities
Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
The Evolution of Google: Communications, Content, Commerce and Applications 2012 - 2017
Augmented Reality in the Battlefield 2012 - 2016
Augmented Reality in the Cloud
Mobile Network APIs 2012 - 2016
Telecom Network APIs 2012 - 2016
Mobile Commerce in Virtual and Augmented Reality
Wearable Augmented Reality: Google Glasses and Beyond
Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 - 2017
4G Cloud Services for Mobile Governance
Mobile Commerce Technologies
Top Telecom 2012: Trends, Business Issues, Technologies, and Applications
Computing, Content, Applications, and Commerce in the Cloud: Legacy Network Operator Threats and Opp
6. Mobile Commerce Carrier Strategies
Next Generation Network China and South Korea 2012-2017: Market Trends, Challenges and Prospects
SDP - The SOA-enabled Path to Integrate Legacy and IMS Networks: Market Analysis & Forecasts 2012 -
2016
Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and
Operations
Google in Mobile Commerce
Apple TV vs. Google TV
Mobile VAS Markets, Applications, and Opportunities - 2nd Edition
Telecom Compendium 2012
Personal Electronics Power-cycle: Smart-phones and Tablet Devices Drive Growth (with forecasts through
2016)
Market Opportunity: Presence in IMS