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ResearchAarkstoreEnterprise Mobile Marketing &
    Advertising 2013: Challenges and Opportunities




Aarkstore announce a new report “ Mobile Marketing &
    Advertising 2013: Challenges and Opportunities
 “ through its vast collection of market research report.
http://www.aarkstore.com/reports/Mobile-Marketing-
    Advertising-2013-Challenges-and-Opportunities-
                       158227.html
•   Overview:

    No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering.
    As is the case with many VAS applications, there is an interdependency between the mobile operator and various third
    parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries.

    Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction
    of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone
    has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as
    early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately
    3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end-
    user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising
    solutions.

    This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and
    beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and
    advertising modalities. The report also includes the following forecasts:

    Global Mobile Advertising and Marketing Expenditures to 2015
    Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015
    Global Mobile Marketing and Advertising Expenditures by Modality to 2015

    Report buyers at the Company-wide License level for this report will also receive a copy of the following reports at no
    additional charge:
•
    Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017
    Google in Mobile and Online Video Advertising: YouTube, Android, and More
    Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
    Target Audience:
    Traditional media outlets
    Mobile platform developers
    Mobile advertising networks
    Marketing and Advertising Agencies
    Smartphone and PDA manufacturers
    Mobile search and content aggregators
•
•   For more information please visit link:

•   http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2013-Challenges-and-Opportunities-
    158227.html
•   Neel
•   Aarkstore Enterprise
•   Phone:08149852585
•   Email:enquiry@aarkstore.com
•   URL:www.aarkstore.com
•   http://www.facebook.com/aarkstoreenterprise
•   http://in.linkedin.com/in/aarkstore
•   You can also request for sample page of above mention reports on:- sample@aarkstore.com
MVNO Business Plan
 MVNO Business Plan with Financial Modeling Spreadsheet
 Content Delivery Networks (CDN): Analysis of Key Vendors, State of the Market, and Outlook 2012 -
2016
 Google in Mobile and Online Video Advertising: YouTube, Android, and More
 M2M Business Strategy and Planning
 M2M Technology Drivers, Market Dynamics, and Industry Verticals
 Machine-to-Machine (M2M) Market, Industry Verticals, Business Strategy and Planning
 M2M Solutions: Global Market Analysis and Forecasts 2012 - 2017
 Embedded Computing: Global Market Analysis and Forecast 2012 - 2016
 Wearable Computing Devices Market: Global Market Analysis and Forecast 2012 - 2017
 Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017
 The Future of App Stores
 Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce
 Mobile Security and Privacy in 3G & LTE: Strategies, Solutions and Market
 Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecasts 2012 -
2017
 Big Data in ICT and Telecom: Transforming Industry Verticals 2012 - 2017
 Cloud Application Marketplace 2012 - 2017
 Next Generation Wireless Devices: Market for Embedded Computing + M2M Solutions + Wearable
Devices + Augmented Reality
 SoMoClo: The Convergence of Social, Mobile, and Cloud Solutions and Applications
 The Future of Mobile Payments: Continuation of Commerce during Global Economic Crisis
 IP Multimedia Subsystem (IMS) Solutions and Market Opportunities
IP Multimedia Subsystem (IMS) Challenges and Opportunities in Multi-Application Environment
Mobile Gaming Asia: Market and Forecast Analysis, 2nd Edition
Next Generation Network (NGN) Solutions and Market Opportunities
Low Cost Pervasive Computing: Market Opportunities in Embedded Computing and The Internet of Things
Google Market Intelligence
LTE Solutions and Market Opportunities
Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
The Evolution of Google: Communications, Content, Commerce and Applications 2012 - 2017
Augmented Reality in the Battlefield 2012 - 2016
Augmented Reality in the Cloud
Mobile Network APIs 2012 - 2016
Telecom Network APIs 2012 - 2016
Mobile Commerce in Virtual and Augmented Reality
Wearable Augmented Reality: Google Glasses and Beyond
Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 - 2017
4G Cloud Services for Mobile Governance
Mobile Commerce Technologies
Top Telecom 2012: Trends, Business Issues, Technologies, and Applications
Computing, Content, Applications, and Commerce in the Cloud: Legacy Network Operator Threats and Opp
Mobile Commerce Carrier Strategies

 Next Generation Network China and South Korea 2012-2017: Market Trends, Challenges and Prospects
 SDP - The SOA-enabled Path to Integrate Legacy and IMS Networks: Market Analysis & Forecasts 2012 -
2016
 Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and
Operations
 Google in Mobile Commerce

 Apple TV vs. Google TV

 Mobile VAS Markets, Applications, and Opportunities - 2nd Edition

 Telecom Compendium 2012
 Personal Electronics Power-cycle: Smart-phones and Tablet Devices Drive Growth (with forecasts through
2016)
 Market Opportunity: Presence in IMS
http://www.aarkstore.com/reports/Mobile-Network-APIs-2012-2016-217856.html

http://www.aarkstore.com/reports/Telecom-Network-APIs-2012-2016-217955.html

http://www.aarkstore.com/search/viewresults.asp?search=Telecom&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Network&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Mobile&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=2012%20-%202016&PubId=&pagenum=1

http://www.aarkstore.com/reports/4G-Cloud-Services-for-Mobile-Governance-208191.html

http://www.aarkstore.com/search/viewresults.asp?search=4G%20&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Cloud&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=%20Services%20&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=Forecast%20&PubId=&pagenum=1

http://www.aarkstore.com/search/viewresults.asp?search=MVNO&PubId=&pagenum=1

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Research aarkstoreenterprise mobile marketing & advertising 2013 challenges and opportunities

  • 1. ResearchAarkstoreEnterprise Mobile Marketing & Advertising 2013: Challenges and Opportunities Aarkstore announce a new report “ Mobile Marketing & Advertising 2013: Challenges and Opportunities “ through its vast collection of market research report. http://www.aarkstore.com/reports/Mobile-Marketing- Advertising-2013-Challenges-and-Opportunities- 158227.html
  • 2. Overview: No longer a niche value-added service (VAS), mobile marketing and advertising is now a mainstream service offering. As is the case with many VAS applications, there is an interdependency between the mobile operator and various third parties including media companies, advertisers, portals, content providers, brands, and various other intermediaries. Drivers for mobile marketing include a dramatic increase in smartphone usage, over-the-top applications, introduction of new methods such as abbreviated dial codes, and many other factors. Worldwide share of mobile web traffic alone has increased from 3.8% to 10% from 2010 to 2012. Mobile Internet usage is expected to overtake desktop usage as early as 2014. SMS remains the most common denominator among mobile marketing modalities with approximately 3B SMS enabled phones worldwide. Smartphone penetration of about 1B global users is a significantly gaining end- user target, especially as LTE is deployed allowing for increasingly more interactive, multimedia marketing/advertising solutions. This research focuses on the challenges and opportunities within mobile marketing and advertising in 2013 and beyond. The report includes a vendor assessment, solution analysis, and prospects for various mobile marketing and advertising modalities. The report also includes the following forecasts: Global Mobile Advertising and Marketing Expenditures to 2015 Global Mobile Advertising and Marketing Expenditures by Ad Type to 2015 Global Mobile Marketing and Advertising Expenditures by Modality to 2015 Report buyers at the Company-wide License level for this report will also receive a copy of the following reports at no additional charge:
  • 3. Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017 Google in Mobile and Online Video Advertising: YouTube, Android, and More Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017 Target Audience: Traditional media outlets Mobile platform developers Mobile advertising networks Marketing and Advertising Agencies Smartphone and PDA manufacturers Mobile search and content aggregators • • For more information please visit link: • http://www.aarkstore.com/reports/Mobile-Marketing-Advertising-2013-Challenges-and-Opportunities- 158227.html • Neel • Aarkstore Enterprise • Phone:08149852585 • Email:enquiry@aarkstore.com • URL:www.aarkstore.com • http://www.facebook.com/aarkstoreenterprise • http://in.linkedin.com/in/aarkstore • You can also request for sample page of above mention reports on:- sample@aarkstore.com
  • 4. MVNO Business Plan MVNO Business Plan with Financial Modeling Spreadsheet Content Delivery Networks (CDN): Analysis of Key Vendors, State of the Market, and Outlook 2012 - 2016 Google in Mobile and Online Video Advertising: YouTube, Android, and More M2M Business Strategy and Planning M2M Technology Drivers, Market Dynamics, and Industry Verticals Machine-to-Machine (M2M) Market, Industry Verticals, Business Strategy and Planning M2M Solutions: Global Market Analysis and Forecasts 2012 - 2017 Embedded Computing: Global Market Analysis and Forecast 2012 - 2016 Wearable Computing Devices Market: Global Market Analysis and Forecast 2012 - 2017 Mobile Marketing in India: Opportunity Analysis and Forecast 2012-2017 The Future of App Stores Google vs. Carriers: SWOT Analysis and Future of Telecom and Commerce Mobile Security and Privacy in 3G & LTE: Strategies, Solutions and Market Subscriber Data Management (SDM) with LTE and Beyond: Market Opportunities and Forecasts 2012 - 2017 Big Data in ICT and Telecom: Transforming Industry Verticals 2012 - 2017 Cloud Application Marketplace 2012 - 2017 Next Generation Wireless Devices: Market for Embedded Computing + M2M Solutions + Wearable Devices + Augmented Reality SoMoClo: The Convergence of Social, Mobile, and Cloud Solutions and Applications The Future of Mobile Payments: Continuation of Commerce during Global Economic Crisis IP Multimedia Subsystem (IMS) Solutions and Market Opportunities
  • 5. IP Multimedia Subsystem (IMS) Challenges and Opportunities in Multi-Application Environment Mobile Gaming Asia: Market and Forecast Analysis, 2nd Edition Next Generation Network (NGN) Solutions and Market Opportunities Low Cost Pervasive Computing: Market Opportunities in Embedded Computing and The Internet of Things Google Market Intelligence LTE Solutions and Market Opportunities Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017 The Evolution of Google: Communications, Content, Commerce and Applications 2012 - 2017 Augmented Reality in the Battlefield 2012 - 2016 Augmented Reality in the Cloud Mobile Network APIs 2012 - 2016 Telecom Network APIs 2012 - 2016 Mobile Commerce in Virtual and Augmented Reality Wearable Augmented Reality: Google Glasses and Beyond Next Generation Network Japan: Market Trends, Challenges and Prospects 2012 - 2017 4G Cloud Services for Mobile Governance Mobile Commerce Technologies Top Telecom 2012: Trends, Business Issues, Technologies, and Applications Computing, Content, Applications, and Commerce in the Cloud: Legacy Network Operator Threats and Opp
  • 6. Mobile Commerce Carrier Strategies Next Generation Network China and South Korea 2012-2017: Market Trends, Challenges and Prospects SDP - The SOA-enabled Path to Integrate Legacy and IMS Networks: Market Analysis & Forecasts 2012 - 2016 Mobile Commerce in the Cloud: The Impact of Cloud-based Operations on Mobile Business Models and Operations Google in Mobile Commerce Apple TV vs. Google TV Mobile VAS Markets, Applications, and Opportunities - 2nd Edition Telecom Compendium 2012 Personal Electronics Power-cycle: Smart-phones and Tablet Devices Drive Growth (with forecasts through 2016) Market Opportunity: Presence in IMS
  • 7. http://www.aarkstore.com/reports/Mobile-Network-APIs-2012-2016-217856.html http://www.aarkstore.com/reports/Telecom-Network-APIs-2012-2016-217955.html http://www.aarkstore.com/search/viewresults.asp?search=Telecom&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Network&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Mobile&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=2012%20-%202016&PubId=&pagenum=1 http://www.aarkstore.com/reports/4G-Cloud-Services-for-Mobile-Governance-208191.html http://www.aarkstore.com/search/viewresults.asp?search=4G%20&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Cloud&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=%20Services%20&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=Forecast%20&PubId=&pagenum=1 http://www.aarkstore.com/search/viewresults.asp?search=MVNO&PubId=&pagenum=1