1. ResearchAarkstoreEnterprise Google vs.
Microsoft in Social Search
Aarkstore announce a new report
“Google vs. Microsoft in Social Search
“ through its vast collection of market
research report.

2. • Overview:
A "social search" is that puts search queries into a social context. With social search, each searcher sees
unique results that are shaped by the characteristics of his social network friends including interested,
posts, likes, and more.
There is a continuously and rapidly increasing amount of social data that is commonly known as User
Generated Content (UGC). UGC, if indexed and searched, provides valuable information to the searcher
including up-to-date, highly relevant, personalized information about topics being searched.
Now search engines have an additional source for external citations including links shared on social sites
such as Facebook, Twitter, FriendFeed and Google+.
This research evaluates Google and Microsoft in social search including a comparative analysis and
SWOT analysis for the two companies in social.
Target Audience:
• Social media companies
• Mobile network operators
• Mobile and online portal companies

3. •
• Mobile and online marketing companies
• Google, Microsoft and their competitors
•
Table of Contents : 1.0 OVERVIEW 3
1.1 TRADITIONAL SEARCH 3
1.2 SOCIAL SEARCH 3
1.3 SOCIAL SEARCH CHALLENGES 4
1.3.1 UNDERSTANDING CONTEXT 4
1.3.2 CONTENTS WEIGHT (RESULTS PRIORITY) 4
1.3.3 LIMITATION OF PUBLIC CONTENT 4
1.3.4 DEMOGRAPHIC-BASED CONTENTS 4
2.0 GOOGLE SEARCH 5
2.1 GOOGLE SEARCH 5
2.2 GOOGLE SOCIAL SEARCH 6
2.2.1 SWOT ANALYSIS 8
3.0 MICROSOFT SEARCH 9
• For more information please visit link:
• http://www.aarkstore.com/reports/Google-vs-Microsoft-in-Social-Search-237403.html
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