Join a small team
Make a big impact
Andy Higgs
Co-founder + COO
Akkroo
Designer + Developer
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
How to be
insanely valuable
Don’t be a jet,
be a rocket
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Some Things I’ve Learnt in Life
1
@aajhiggs
andyhiggs.uk
1
Don’t run with scissors@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
22
For best results, colour inside the lines@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
33
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
APPLE
CRUMBLE
@aajhiggs
andyhiggs.uk
NOT SO
GOOD
You’ll end up eating what you make
so make sure it tastes good.
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
How To Apply This Lesson
Leadcapturefor
businesseswho
exhibitatevents.
@aajhiggs
andyhiggs.uk
$0 $1m $10m $100m
Find Product/
Market Fit
Growth Hypergrowth
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Role Buddy
Culture Buddy
Leader Buddy
New Team Member
@aajhiggs
andyhiggs.uk
YOU
?
PRODUCT
SALES
MARKETING
3 STEPS TO ADDING
IMMENSE VALUE
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Dull Awesome
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
Culture is the soft stuff that fills
the gaps between the hard work
done by everyone in your team.
@aajhiggs
andyhiggs.uk
Values are a great way of helping to
distill a culture into something
expressable, which allows you to
communicate it quickly and easily.
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Use values as acceptance criteria.
@aajhiggs
andyhiggs.uk
“Every company has a culture. The
only question is whether or not you
decide what it is.”
Jason Cohen - WP Engine
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Limited Rich
EXAMPLE@aajhiggs
andyhiggs.uk
What does new team member
onboarding at Akkroo look like now?
EXAMPLE
What does new team member
onboarding at Akkroo look like now?
@aajhiggs
andyhiggs.uk
Sandro
@aajhiggs
andyhiggs.uk
RoleCulture
Lead
New Akkroomate
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
• Quickly get new team mates up to speed
• Enable them to become effective quickly
• Setup good, tight feedback loops
• Demonstrate & share our values
• Make it enjoyable!
@aajhiggs
andyhiggs.uk
What does on-boarding success look like?
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
MAKE AN IMPACT
@aajhiggs
andyhiggs.uk
MAKE AN IMPACT
@aajhiggs
andyhiggs.uk
USE JUDGEMENT
@aajhiggs
andyhiggs.uk
BE CURIOUS + INNOVATE
@aajhiggs
andyhiggs.uk
BUILD
TRUST
@aajhiggs
andyhiggs.uk
BUILD
TRUST
Culture & Values chat
Team introductions
@aajhiggs
andyhiggs.uk
EMBRACE THE JOURNEY
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Envision the best case result
Apply your team values
Involve others
@aajhiggs
andyhiggs.uk
The results?
In the previous 12 months half our team changed
20% never made it through the first 6 months
50%
@aajhiggs
andyhiggs.uk
😥
Since we implemented this 12 months ago,
zero people who started on-boarding
have not made it to the end
100%
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
Onboarding was super useful.
I would say “friendly challenging”,
because there were lots of thing to
do and setup, but it was detailed
like a friendly tutorial.
Everyone seemed eager to help
too, which was nice.
“
@aajhiggs
andyhiggs.uk
Key Takeaways
Lots of opportunities to apply this!
How you do customer development calls
How you market new product features
How you roll out new software across the team
How you develop an team engineering manual
How the meetings in your week are structured
@aajhiggs
andyhiggs.uk
Become insanely valuable.
@aajhiggs
andyhiggs.uk
Add immense value.
Choose your ingredients wisely.
Create richer results by engaging others.
Know & apply your cultural values for
greater outcomes.
@aajhiggs
andyhiggs.uk
Be deliberate.
@aajhiggs
andyhiggs.uk
I am not saying this is the only way.
Just one way.
@aajhiggs
andyhiggs.uk
@aajhiggs
andyhiggs.uk
In a startup you have to
eat what you make.
@aajhiggs
andyhiggs.uk
akkroo.com
THANKS
Apple Crumble - http://www.freeimages.co.uk/galleries/food/dessert/slides/apple_crumble.htm
Ruined Jesus - http://www.nytimes.com/2012/08/24/world/europe/botched-restoration-of-ecce-homo-fresco-shocks-spain.html
Headless Figure - https://www.flickr.com/photos/75752531@N00/66883761 - CC 2.0
Badly coloured cat - https://www.flickr.com/photos/mononukleoza/4500199835/ - CC 2.0
Baby face - https://faceriot.wordpress.com/category/sour-face/
Sunil - buffer.com
NASA
@aajhiggs
andyhiggs.uk
Credits & Image Licences

Join a small team, make a big impact