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Join a small team, make a big impact

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Drawing on my experience of building and running small teams, I'm going to share a few ideas on how to make yourself immensely valuable inside a startup or small team.

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Join a small team, make a big impact

  1. 1. Join a small team Make a big impact
  2. 2. Andy Higgs Co-founder + COO Akkroo Designer + Developer @aajhiggs andyhiggs.uk
  3. 3. @aajhiggs andyhiggs.uk How to be insanely valuable
  4. 4. Don’t be a jet, be a rocket @aajhiggs andyhiggs.uk
  5. 5. @aajhiggs andyhiggs.uk Some Things I’ve Learnt in Life
  6. 6. 1 @aajhiggs andyhiggs.uk 1
  7. 7. Don’t run with scissors@aajhiggs andyhiggs.uk
  8. 8. @aajhiggs andyhiggs.uk 22
  9. 9. For best results, colour inside the lines@aajhiggs andyhiggs.uk
  10. 10. @aajhiggs andyhiggs.uk 33
  11. 11. @aajhiggs andyhiggs.uk
  12. 12. @aajhiggs andyhiggs.uk APPLE CRUMBLE
  13. 13. @aajhiggs andyhiggs.uk NOT SO GOOD
  14. 14. You’ll end up eating what you make so make sure it tastes good. @aajhiggs andyhiggs.uk
  15. 15. @aajhiggs andyhiggs.uk How To Apply This Lesson
  16. 16. Leadcapturefor businesseswho exhibitatevents.
  17. 17. @aajhiggs andyhiggs.uk $0 $1m $10m $100m Find Product/ Market Fit Growth Hypergrowth
  18. 18. @aajhiggs andyhiggs.uk
  19. 19. @aajhiggs andyhiggs.uk Role Buddy Culture Buddy Leader Buddy New Team Member
  20. 20. @aajhiggs andyhiggs.uk YOU ? PRODUCT SALES MARKETING
  21. 21. 3 STEPS TO ADDING IMMENSE VALUE @aajhiggs andyhiggs.uk
  22. 22. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  23. 23. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  24. 24. @aajhiggs andyhiggs.uk
  25. 25. @aajhiggs andyhiggs.uk
  26. 26. @aajhiggs andyhiggs.uk Dull Awesome
  27. 27. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  28. 28. @aajhiggs andyhiggs.uk Culture is the soft stuff that fills the gaps between the hard work done by everyone in your team.
  29. 29. @aajhiggs andyhiggs.uk Values are a great way of helping to distill a culture into something expressable, which allows you to communicate it quickly and easily.
  30. 30. @aajhiggs andyhiggs.uk
  31. 31. @aajhiggs andyhiggs.uk Use values as acceptance criteria.
  32. 32. @aajhiggs andyhiggs.uk “Every company has a culture. The only question is whether or not you decide what it is.” Jason Cohen - WP Engine
  33. 33. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  34. 34. @aajhiggs andyhiggs.uk
  35. 35. @aajhiggs andyhiggs.uk Limited Rich
  36. 36. EXAMPLE@aajhiggs andyhiggs.uk What does new team member onboarding at Akkroo look like now?
  37. 37. EXAMPLE What does new team member onboarding at Akkroo look like now? @aajhiggs andyhiggs.uk Sandro
  38. 38. @aajhiggs andyhiggs.uk RoleCulture Lead New Akkroomate
  39. 39. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  40. 40. • Quickly get new team mates up to speed • Enable them to become effective quickly • Setup good, tight feedback loops • Demonstrate & share our values • Make it enjoyable! @aajhiggs andyhiggs.uk What does on-boarding success look like?
  41. 41. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  42. 42. @aajhiggs andyhiggs.uk MAKE AN IMPACT
  43. 43. @aajhiggs andyhiggs.uk MAKE AN IMPACT
  44. 44. @aajhiggs andyhiggs.uk USE JUDGEMENT
  45. 45. @aajhiggs andyhiggs.uk BE CURIOUS + INNOVATE
  46. 46. @aajhiggs andyhiggs.uk BUILD TRUST
  47. 47. @aajhiggs andyhiggs.uk BUILD TRUST
  48. 48. Culture & Values chat Team introductions @aajhiggs andyhiggs.uk EMBRACE THE JOURNEY
  49. 49. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  50. 50. @aajhiggs andyhiggs.uk
  51. 51. @aajhiggs andyhiggs.uk
  52. 52. @aajhiggs andyhiggs.uk Envision the best case result Apply your team values Involve others
  53. 53. @aajhiggs andyhiggs.uk The results?
  54. 54. In the previous 12 months half our team changed 20% never made it through the first 6 months 50% @aajhiggs andyhiggs.uk 😥
  55. 55. Since we implemented this 12 months ago, zero people who started on-boarding have not made it to the end 100% @aajhiggs andyhiggs.uk
  56. 56. @aajhiggs andyhiggs.uk Onboarding was super useful. I would say “friendly challenging”, because there were lots of thing to do and setup, but it was detailed like a friendly tutorial. Everyone seemed eager to help too, which was nice. “
  57. 57. @aajhiggs andyhiggs.uk Key Takeaways
  58. 58. Lots of opportunities to apply this! How you do customer development calls How you market new product features How you roll out new software across the team How you develop an team engineering manual How the meetings in your week are structured @aajhiggs andyhiggs.uk
  59. 59. Become insanely valuable. @aajhiggs andyhiggs.uk Add immense value.
  60. 60. Choose your ingredients wisely. Create richer results by engaging others. Know & apply your cultural values for greater outcomes. @aajhiggs andyhiggs.uk
  61. 61. Be deliberate. @aajhiggs andyhiggs.uk
  62. 62. I am not saying this is the only way. Just one way. @aajhiggs andyhiggs.uk
  63. 63. @aajhiggs andyhiggs.uk In a startup you have to eat what you make.
  64. 64. @aajhiggs andyhiggs.uk akkroo.com THANKS
  65. 65. Apple Crumble - http://www.freeimages.co.uk/galleries/food/dessert/slides/apple_crumble.htm Ruined Jesus - http://www.nytimes.com/2012/08/24/world/europe/botched-restoration-of-ecce-homo-fresco-shocks-spain.html Headless Figure - https://www.flickr.com/photos/75752531@N00/66883761 - CC 2.0 Badly coloured cat - https://www.flickr.com/photos/mononukleoza/4500199835/ - CC 2.0 Baby face - https://faceriot.wordpress.com/category/sour-face/ Sunil - buffer.com NASA @aajhiggs andyhiggs.uk Credits & Image Licences

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