Links shared across social platforms increase brand exposure, but social media does not directly contribute to SEO rankings. LinkedIn Pages are highly functional and flexible marketing tools. Building a centralized community on the world's largest professional network through continuous posting and audience engagement is one way to get employees involved in spreading the word. LinkedIn stands out from other social platforms because of its professional nature, which gives your Page credibility and trust. Thus, it's not surprising that 80% of B2B social media leads originate from LinkedIn.