Set up an email marketing campaign in just a few steps and easily keep in touch with leads and contacts.

1. Keep in Touch
8 Simple Steps for Setting Up an
Email Marketing Campaign

2. 1
Understand your target audience.
The more you know about a contact, the better you
can tailor your communications.

3. 2
Consider the viewing platform.
Optimize your emails for viewing on mobile devices
like smartphones and tablets.

4. 3
Use visual branding consistently.
Use the same design, graphics, colors and fonts
on all your materials.

5. 4
Create clear, compelling and
concise content.
Make your emails personal, avoid jargon and always
include a CTA.

6. 5
Drive traffic to one place.
Direct your audience to the same, single source:
your website.

7. 6
Track your campaign.
Analyze the data and make adjustments to improve
your ROI.

8. 7
Respond, respond, respond!
Your personal touch can win clients and keep them
coming back.

9. 8
Scrub your database on a
regular basis.
Narrow it down to the most viable contacts.

10. Download 5 creative ways to
keep up with past clients.
Get the guide