1. PROMEDICA
Presented by: KimberlyTan, Jianmo Zhang, Shangyi Cheng,
Shuyao Bian
——Evaluating Marketing Strategy

2. The Products: Meetings
Aspects of Marketing Strategy
Target Customers
The MKT Channels
Marketing Channels

3. Registered
Date (Month)
Locations
Email Reach
Email Period (Days)
Subject Content
Price (Physician/ Industry)
Price (Resident/Fellow/Nurse)
THE PRODUCTS: MEETINGS

5. Regression Model

6. Correlation

7. Date
May

8. Subject ContentVariable

10. EMAIL MARKETING
Open Rate Click-through Rate
Open/Reach (Sent - Bounced) Click/Reach (Sent - Bounced)

11. Open Rates

12. Click-through Rates

13. Registered > Click
Email Campaign Data

14. TheTarget Market Customers

15. Each meeting series: specialty of people who received emails

16. Email Efficiency

19. CONCLUSION
• Ideal month
• Meeting schedule
• Additional marketing campaign
LIMITATION