2. Founders:
Jennifer Rubio,
Stephanie Korey
Headquarter: New York
Manufacturing: China
February 2015 - founded
-
August 17th, 2015 - raised 2.5M
-
September 8th, 2016 - raised 8.5M
-
May 2016 - 4 month Pop-up store in NOHO
-
Fall 2016 - NYC, London, LA (permanent stores)
3. MATERIAL:
Polycarbonate exterior
Premium mesh interior
SIZE:
Carry-on : 21.7” x 13.7” x 9”
Medium : 25” H x 17.5” W x 10.5” D
Large : 28” H x 19.5” W x 12” D
WEIGHT:
7.2lb (carry-on)
8.5lb (medium)
9.9lb (large)
PRICE:
$225 (carry-on) - $695 (all three)
$275 (medium) - $475 (Carry-on + Large)
$295 (large) - $450 (Carry-on + Medium)
4. Expected market standard
Lightweight but sturdy exterior
YKK zippers
4 360° Hinomoto double-wheel spinners
luggage tag
TSA approved lock
Offer gift cards
Distinctive features
Patent-pending compression system
Removable laundry bag
Removable battery with 2 USB ports
(carry-on only)
7. “Truthfully, we never sought to make a ‘smart’ suitcase or
‘internet of things’ product”
-Stephanie Korey-
From interview with Clare O’Connor, Forbes
8.
9. Away in London
London has always been like a second home to us. Now we’re taking up a three-
month residency in Shoreditch. Stop by to shop Away suitcases and a selection
of travel essentials—the curation will change every month to reflect a new
destination—as well as special collaborations with partners like Our/London,
Propercorn, Qnola, and SUITCASE Magazine.
13. Moore: Where do you see Away in three years?
Korey: Away’s mission is to make travel as seamless and joyful as possible, to really eliminate the cumbersome or
frustrating parts so that people will travel more and make the world a smaller place. We’re hoping that one day we
will be offering beautifully designed, fairly priced and, in our eyes, the perfect version of every item people need to
travel seamlessly.
http://www.forbes.com/sites/forbesstylefile/2016/02/23/designer-spotlight-away-luggage-launches-a-tech-
friendly-quality-carry-on-for-todays-traveler/#117fcf5ce5d7
14. Founded in November 2015 by former Warby Parker alums Jen Rubio and Steph Korey, the new company sees travel as
a “transformational experience.” “We think travel is a single experience that can really enhance someone’s life,” Korey
said.
“We think travel is a single experience that can really enhance someone’s life”
http://observer.com/2016/06/pack-for-your-july-fourth-getaway-in-the-new-away-luggage/
“founded Away in 2015 after becoming frustrated with a $32 billion global luggage market they saw as stagnant. Korey and Rubio didn’t think a shopper should have to pay upwards of $500, or in some cases $1,000, for a high-quality bag”
August 17th, 2015 - raised 2.5M - SEED (lead investor - Accel Partners & Forerunner Ventures, 11 total)
September 8th, 2016 - raised 8.5M - SERIES A (lead investor - Global Founders Capital, 6 total)
No retail - online only
Direct consumer business mode
tapping a manufacturer in China, sources their own components (like the best German polycarbonate and high-end Japanese wheels) can bring that cost way down by selling directly to consumers without any part of the profits going to middle men.l
Free shipping beside alaska / hawaii
flat rate international shipping to Canada, the UK, Germany, and Australia
100-day trial (allow you to travel with it - no question asked) - free return domestically
lifetime LIMITED warranty
Customization (limited time) - Artist Monograms Handpainted, artist monogram Carry-Ons will be available in a limited quantity quantity each month, with a new font introduced at the beginning of every month.
Limited Life time warranty - battery only for 2 years.
SOME STATES DO NOT ALLOW LIMITATIONS ON HOW LONG AN IMPLIED WARRANTY LASTS, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
founded Away in 2015 after becoming frustrated with a $32 billion global luggage market they saw as stagnant. Korey and Rubio didn’t think a shopper should have to pay upwards of $500, or in some cases $1,000, for a high-quality bag”
It was after interviewees cited a lack of outlets at airports as a perennial pain point that the two decided to add a high-capacity battery with USB charging capabilities to the carry-on. http://www.popularmechanics.com/flight/reviews/a22640/away-carry-on-charges-your-phone/
4-month pop-up shop in New York’s NoHo, they’re expanding their retail footprint. Away’s first permanent stores in New York, Los Angeles, and London will open this fall.
They’re also looking to improve upon travel accessories like adapters, blankets, and laptop cases — the sorts of crucial but generally unloved products often bought last-minute at overpriced airport stores out of desperation.
“Nothing is finalized, but we’re testing,” said Korey. “We’re very data-driven and user-experience-driven.”
direct-to-consumer business model, bypassing retailers to get the price below the $500 to $1000 range you'd pay for high-end bags by luggage companies such as Tumi and Briggs and Riley
FORBES
http://www.forbes.com/sites/clareoconnor/2016/09/09/with-11m-vc-funding-women-behind-cult-luggage-brand-away-open-stores-go-into-travel-accessories/#38866d075677
