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Learn how to spot warning signs and retain members with our guide: http://hubs.ly/H05wsFR0
Across the board, member retention is a top concern for gym owners everywhere. Even if a gym is adding new members, building relationships and retaining existing members it is still a top priority.
One of the main reasons it’s so important to retain members is that it costs up to ten times more to win a new member than it does to keep a current one. So letting your member churn get out of hand is bad for your business, regardless of how many new members you add. Plus members are more valuable the longer they stay at a gym. They refer their family and friends and add value by building your gym community.
This guide walks you through the process of recognizing warning signs and addressing concerns before a member leaves. We cover the importance of having personal relationships and frequently surveying your members. We also take you through some common pre-churn scenarios so you’ll be ready to handle them when they come up. To finish up, we give you key retention metrics and show you how to calculate them so that you can stay proactive and ahead of any retention issues that may arise.