2. 2 CSUSM College of Business Administration
PROJECT NAME #
Anesis Footwear LLC DBA Fandalz 32
Baker Electric Solar 12
Bayshore Preparatory Charter School 48
CCR Construction 41
Colleen Moss Heart Healing 39
CSUSM CoBA Alumni 29
CSUSM CoBA Entrepreneur Study 36
CSUSM Extended Learning Temecula 28
CSUSM Kellogg Library 34
DLH Foundation 16
Door Service and Repair, Inc. 31
EasyTurf 13
Escondido Chamber of Commerce
[Branding]
46
Escondido Chamber of Commerce
[Events Analysis]
47
Evaero Corporation 20
Facilitating Access & Coordinated
Transportion
8
Federal Heath Sign Company, LLC 9
FICO 44
First Amendment Belt Company 14
GEICO 33
Green Guard Services Inc 19
Harrah's Resort Southern California 52
HMT Electric 3
Hunter Industries [Colorado River] 4
Hunter Industries [Paper Reduction] 5
Kyle Secciani Entrepreneurial Project 1
PROJECT NAME #
Lake San Marcos Security Patrol
Association
17
Learning Evolution 50
M.A.T. Parcel Express, Inc. 15
Miller Wealth Management 49
Mt. San Jacinto College 6
National Ethics Association 18
North County Health Services 21
PeakNRG 30
Peter Grimm Ltd 35
PM Talent Global 42
Real Property Management 51
Renaissance Executive Forums San
Diego
27
San Diego Fly Fishers 43
San Diego Toy and Doll Museum 40
Spectral Labs Incorporated 11
Square Peg Packaging and Printing, LLC 10
SURFfit 22
Switchfoot Bro-Am 7
Tarr Inc. 24
Tip Top Meats & European
Delicatessen, Inc.
38
Verliance, Inc. 45
ViaSat, Inc 2
Watkins Landmark Construction 25
Watkins Manufacturing 23
Welk Resort Group 26
Wells Fargo 37
4. 4 CSUSM College of Business Administration
Spring 2014
Senior Experience Projects
Baker Electric Solar requested a sales presentation for its solar energy consultants
to use when discussing customized options with prospective customers in their
homes. The team recommended a distribution platform best suited to the
company’s needs and developed a final presentation that showcased the benefits
of going solar “The Baker Way.”
Bayshore Preparatory Charter School
Bayshore Preparatory Charter School is located in San Marcos, California
and offers three different programs to K-12 students. The team completed a
demographic study and developed a marketing plan which included a new website
design, marketing collateral, and suggestions for additional marketing tactics to
improve the schools community image and increase enrollment.
Jacqueline Diaz, Bethany Dineen, Christina Eich, Tatjana Gvozdenovic, Brooke Phillips
Advisor: Nina Woodard, MBA
Anesis Footwear LLC DBA Fandalz
The objective of this project was to determine the consumer profile of Fandalz.
Surveys were administered to potential and current customers to gain their
insight on Fandalz’s products. Survey results were analyzed and recommendations
were given on where Fandalz should focus their resources to capture their target
demographic.
Steven Carlen, Kuassi Dzeketey, Marta Hernandez, Megan Jackson, Carly Lewis
Advisor: Klaus Schryen, MBA
Baker Electric Solar
Nicole Amy, Grant Gerrity, Sahel Ershadi, Aaron Kapp, Alex Ng
Advisor: Gary Oddou, Ph.D.
5. 5Spring 2014 Senior Experience Trade Show
The goal of this project was to understand how local government policies and
procedures affect entrepreneurs when starting new businesses in five north San
Diego county cities. Interviews were conducted with local entrepreneurs and cities’
information systems were analyzed. The final report provides recommendations for
entrepreneurs and the five cities.
The Senior Experience team identified a target demographic and created a
marketing plan for the CSUSM at Temecula campus. A three-pronged marketing
strategy was developed that included both short and long-term goals in social
media advancement, creative advertising, and physical outreach / recruitment.
The objective of the project was to create an entrepreneurial start-up in the
healing arts industry. The team used secondary market research methods to
design, create, and deliver a new venture business strategy. The final report
provides marketing materials and recommendations for conducting healing art
workshops, exhibits, and lectures.
CC&R Construction
The objective of this project was to assess the feasibility of cities implementing an
online over-the-counter permitting process. Recommendations were made based
on interviews with city officials and competitor analysis. CC&R Construction plans
to use these recommendations to make a decision on whether or not to proceed
with their desired investment.
Saraya Barat, Lindsey Braun, Caylen De Nuccio, Margie Lynch, Daniel Stehle
Advisor: William Burns, Ph.D.
Colleen Moss Heart Healing
Connor Premuda, Victor Kjellgren, Anthony Leon, Michael Rafalik, Lucas Richardson
Advisor: Alan Omens, Ph.D.
CSUSM CoBA Entrepreneur Study
Jonathan Bernetskie, Dana Hunt, Bonnie Lui, Viviana Martinez, Kevin Tamayo
Advisor: Beverlee Anderson, Ph.D.
CSUSM Extended Learning Temecula
Kaetlyn Boone, Jeremy Britton, Oriona Kovatch, Hector Ramos, Kaylee Smith
Advisor: Bennett Cherry, Ph.D.
6. 6 CSUSM College of Business Administration
Door Service and Repair, Inc.
The purpose of the project was to analyze current internal processes, undertake a
software review, and make recommendations that would alleviate issues occurring
with the existing processes. Research and analysis of new software programs were
undertaken. A software program recommendation was made that would streamline
those processes.
Uyen Bui, Trian Cariaga, Sarah Do, Jessie Phimmasouk, Katrina Labayen
Advisor: Sheldon Lou, Ph.D.
EasyTurf
EasyTurf requested social media campaigns to increase engagement and reach
in the residential golf market. The team created, planned, and budgeted three
unique campaigns and used primary research to gain insight on preferred types of
posts. The final report included a 12-month social media calendar, example posts,
and recommendations on executing successful social media campaigns.
Jacob Flores, Amber Fowler, Erica Hoppe, Israel Irizarry, Jessica Poeng
Advisor: Vassilis Dalakas, Ph.D.
DLH Foundation
The DLH Foundation asked the team to conduct a social media campaign to
promote awareness for gastro-esophageal cancer. The team designed and
implemented a weekly campaign that involved postings to social media with
a different theme each day, which involved inspirational, nutritional, and
educational elements. Recommendations were made to further increase
awareness for gastro-esophageal cancer.
Stephanie Abayan, Kayla Flores, Scott Fong, Christopher Kuech, Holly Plummer
Advisor: Ed Ashley, MBA
CSUSM Kellogg Library
The CSUSM Kellogg Library requested a historical review on the changing
environment of academic libraries, a complete analysis of database usage,
and a clear definition of the copyright law and requirements of the Copyright
Clearinghouse. A complete cost-benefit analysis was performed on a sample of
existing databases.
Peter Bracken, Kyle Holtz, Christa Thorne, Brandon Ware, Sellecca Wong
Advisor: Edward Balian, Ph.D.
7. 7Spring 2014 Senior Experience Trade Show
Evaero Corporation
Evaero Corportaion asked the team to research and describe the consumer market
for the behavioral and substance abuse industry. The team assessed the size of the
industry and its potential for buying Evaero’s software, outlined the target market
segment, and developed a pro-forma revenue projection and a roll-out plan for
software development.
Amanda Alvarez, Rachel Lee, Iliana Salas, Richard Serrano
Advisor: Ofer Meilich, Ph.D.
Facilitating Access & Coordinated Transportion
Facilitating Access & Coordinated Transportion requested improvements to their
customer satisfaction survey as well as recommendations for improving their
online presence, marketing in rural areas, and improving their workflow. The team
delivered recommendations to help improve each area along with the supporting
research.
Cheri Dorko, Norma Espinoza, Dannielle Fathman, Janette Toth, Ian White
Advisor: Alan Omens, Ph.D.
Escondido Chamber of Commerce
The Escondido Chamber of Commerce asked the team to research the current
Escondido Street Faire and implement a marketing-based strategy to increase
attendance and vendor participation. The team developed and administered a
survey and a logo design contest. The results provided a solid groundwork from
which recommendations were made to increase overall attendance and vendor
participation.
Martin Adamczyk, Carly Den Hartog, Jacob Bogomolny, Akihiro Ban, Derek Lundgren
Advisor: Klaus Schryen, MBA
Escondido Chamber of Commerce
The team developed three prototype membership handouts and an updated
website to address the Escondido Chamber of Commerce objectives. After
administering a survey to Chamber members regarding their perceptions of the
prototypes, the team developed final recommendations for the handouts and the
website.
Kimberly Alvarez, Kristine Dizon, Alexandra Hopkins, Drew Khorasani, Robyn Waring
Advisor: Vassilis Dalakas, Ph.D.
8. 8 CSUSM College of Business Administration
First Amendment Belt Company
First Amendment Belt Company is bringing a fresh idea to a traditional product.
This new product combines a belt with the concept of customization. The team
conducted a quantitative and a qualitative survey to check market feasibility for
this new product. The team delivered a financial break-even analysis based on
recommended prices and demand.
Anthony Duval, Kelcie Hensley, Emil Petrosyan, Katrina Quigley, Joseph Whitmore
Advisor: Edward Balian, Ph.D.
GEICO
The purpose of this project was to improve GEICO’s customer service survey result
rankings through analysis of current and past surveys and make recommendations
for process improvement. The team conducted industry analyses to identify
comparative strengths and weaknesses, analyzed customer service surveys and
provided recommendations to help GEICO become the “number one insurer.”
Brendan Bass, Mario Clay, Jonathan Culbertson, Carolina Landeros, Yenifer Maldonado
Advisor: Ted Shore, Ph.D.
FICO
FICO requested an analysis about the health care systems in Brazil and Mexico. For
each country the team researched major players in health insurance, the flow of
money, and the type of fraud that exists in those transactions. The team also gave
a final recommendation as to which country FICO should do business with.
Jean Aguilar, Charles Pender, Catherine Pham, Sean Schexnydre, Nathan Wardlaw
Advisor: Tom Sennhauser, MBA, MSEE
Federal Heath Sign Company, LLC
Federal Heath wants to make sure all employee positions are complying with Fair
Labor Standards Act (FLSA) guidelines. The team identified positions whose current
classifications deviate from those of FLSA. Final findings included recommendations
for further investigation and best practices on how to develop a process for
sustainable compliance with FLSA standards.
Tim Balay, Vyanca Colon, Judy Graves, Lyndsey Lizarraga, Analisa Ramirez
Advisor: Nina Woodard, MBA
9. 9Spring 2014 Senior Experience Trade Show
ONTS:
MT: BitDust Two
LECTRIC: Silom
OLORS:
ellow: C 1.57 M 9.41 Y 99.61 K 0
ack: Rich Black
HMT Electric
This project required a complete change of HMT Electric’s online image. The team
researched competitors and online marketing trends and developed a new, fully
responsive website with social media integration. Recommendations were also
made for maintaining and increasing the company’s visibility among competitors.
Connie Beltran, Lucas Brandao, Jeronimo Reynal, Marijana Sarcevic, Piotr Wesolowski
Advisor: Alan Omens, Ph.D.
Hunter Industries
The Hunter Industries- Colorado River project was to raise awareness about
the irrigation industries as well as, the general public’s dependence on the
Colorado River and Hunter’s commitment to protect the river now and for future
generations. The project entails creating a marketing campaign that would trigger
a call to action supporting the overall theme of this initiative.
David Casas, Jody Hoglen, Ryota Machida, Kazuma Ochiai, Tim Ratican
Advisor: Klaus Schryen, MBA
Harrah’s Resort Southern California
Harrah’s Rincon Casino wanted to raise awareness of their rebranding to Harrah’s
Resort Southern California. The team created a marketing plan that catered to the
military demographic, a new target market for Harrah’s. The team also delivered a
marketing plan for social media sites and on-site communication tactics.
Hinna Fatima, Betty Gastelum, Sarah Lane, Justin Shelley
Advisor: Beverlee Anderson, Ph.D.
Green Guard Services Inc.
Green Guard Services is the regional leader in the kitchen exhaust cleaning industry
and prides themselves on advancing their company, the technology they use,
and the products and services they offer. The team conducted market research,
interviews, and surveys to identify which services and products most piqued the
clients’ interests.
Krista Alvarez, Stirling Hamelton, Chris Haskell, Ron Hix, AJ Mercado
Advisor: Ofer Meilich, Ph.D.
10. 10 CSUSM College of Business Administration
Lake San Marcos Security Patrol Association
The team was presented with a marketing research project focused on how to
increase subscriptions. The team conducted surveys and held a focus group to
analyze buying behaviors and customer attitudes. Final deliverables included a
reformatted pamphlet and a marketing plan with recommendations for website
integration, an itemized policy, and increased community presence.
Matt Dages, Adrian Frick, Ben Fairweather, Shelby Shattuck, Chris Smith
Advisor: Palash Deb, Ph.D.
Learning Evolution
The team researched new markets for Learning Evolution’s new product, elli, and
conducted a survey to identify how to best position it. The final report includes an
industry analysis, product analysis, and pitch deck.
Alicia Beckmire, Nathan Eggebrecht, Jeff Hickman, Jose Gutierrez, Jamie Webb
Advisor: Ed Ashley, MBA
Kyle Secciani Entrepreneurial Project
An entrepreneurial venture requested a thorough analysis of the industry
and market they plan on entering. The team researched the demographics,
competitors, and industry trends relevant to the proposed company. A business
plan was established for the founders and potential investors of the company to
refer to when making business decisions.
Sarah Hunt, Trent Jemmett, Jordan Polchow, Kyle Secciani, Andrew Volk
Advisor: Alan Omens, Ph.D.
Hunter Industries
Hunter Industries set a goal of reducing overall paper use by 1.6 million sheets
before 2015. The team was enlisted to analyze business processes and develop
a paper reduction campaign. The final report consisted of data collected from
interviews, surveys and process maps. Recommendations were given for creating
an effective paper reduction campaign.
Khunmanith Buth, Thomas Coyle, Katlyn Hollinger, Christopher Peters, Kevin Young
Advisor: Kathleen Watson, Ph.D.
11. 11Spring 2014 Senior Experience Trade Show
Mt. San Jacinto College
Mt. San Jacinto College asked the team to make recommendations that would
help improve the usability of the school’s website. The team designed a survey and
conducted a focus group study that assessed the usability of the current website.
The final report included an analysis of the data collected and recommendations
for improvement.
Se An, Andre Anderson, Marc Detienne, Ryan Jones, Chang Kim
Advisor: Ed Ashley, MBA
National Ethics Association
The purpose of this project was to advise the National Ethics Association on how
to pursue a differentiation strategy. The team utilized strategic management tools
to analyze the industry and developed a final report with recommendations for
the company to differentiate itself from competitors.
Peter Carlson, Jeff Gutowski, Robin Luna, Lian Schmitt, Brittany Winckler
Advisor: Martin Gannon, Ph.D.
Miller Wealth Management
Miller Wealth Management asked the team to conduct a market research survey
to identify the target demographic of companies that would be most interested
in their services. Based on the research conducted and information collected, the
team created a list of prospects that met the criteria.
Matt Bahadur, Matt Burns, Ryan Ellis, Edric Quintong, Jordan Spears
Advisor: George Sharghi, DBA
M.A.T. Parcel Express, Inc.
M.A.T. Parcel Express requested an operational cost analysis to indicate areas of
profitability and loss. The team utilized the traditional costing method to assess
profitability by region and by truck. The final report recommended strategies for
implementing an activity-based costing system that would provide a more accurate
depiction of their cost structure.
Brock Marek, Minh Phan, Aaron Ross, Kiley Ruby, Meghan Schaefer
Advisor: Don Kovacic, CPA, MBA, JD
12. 12 CSUSM College of Business Administration
Peter Grimm Ltd
Peter Grimm, a leading headwear company, is looking to grow their company from
$7 million to $10 million in sales. The objective of this project was to benchmark
other companies in the headwear industry against Peter Grimm to see what could
be done to improve sales.
Julie Robinson-Lietzau, Kaylo Greenwell, Krysta Meza, Mathew Broyles, Natassia Sadulsky
Advisor: Peter Antoniou, DBA
PM Talent Global
PM Talent Global wanted to implement a keep-in-touch and referral program.
The team researched CRM systems, referral recognitions, and marketing trends
and materials. The results served as the foundation for a system to maintain
relationships with current and potential clients.
Kenneth Mazo, Tu Tran, Logan Stidham, Michelle Effenberger, Kristine Foster
Advisor: Tom Sennhauser, MBA, MSEE
PeakNRG
PeakNRG is a start-up company that needed to better identify and quantify market
segments for their battery storage device. The team researched the costs of
building a peaker plant, as well as the costs of electricity for the distributors and
target consumers in order to recommend where PeakNRG should proceed with its
product.
Eileen Harrell, Brian Lee, Jessica Ortiz, Adam Rauh
Advisor: Ofer Meilich, Ph.D.
North County Health Services
North County Health Services requested that the team design an effective
marketing plan in response to the recent changes in external environmental
conditions. A survey was used to collect data from a sample of local residents. The
team analyzed the data and provided correlations that should be the foundations
of the new marketing plan.
Elise Duarte, Thomas Hagos, Pete Melko, Felissa Montanez, Robert Walters
Advisor: Palash Deb, Ph.D.
13. 13Spring 2014 Senior Experience Trade Show
logo-wanted-san-diego-toy-doll-museum-logo-design-99designs_14…b2f21ac1cb6c1d6f28d71582aef6a
San Diego Fly Fishers
San Diego Fly Fishers requested a new website and social media strategies that
would attract younger members. The team interviewed a social media expert
and surveyed members of the organization. The data gathered and an industry
benchmark analysis were used to design a new website and develop social media
strategy proposals.
Olumide Ahmed, Jennifer Keyes, Audrey Roemer, Alexander Jessup, Kristina Njegovan
Advisor: Fang Fang, Ph.D.
San Diego Toy and Doll Museum
The San Diego Toy and Doll Museum asked the team for a strategic plan to
jump-start this non-profit. The team researched other toy and doll museums to
identify trends and successful practices. The team delivered a report with industry
practices, fundraising activities, and marketing strategies.
Jason Duarte, Meredith Daly, Marissa Daly, Kimberly Gagnon, Maria Enlow
Advisor: Kathleen Watson, Ph.D.
Renaissance Executive Forums San Diego
Renaissance Executive Forums San Diego (REF) wanted to explore paperless
solutions for its daily administrative operations. The team researched scanners,
cloud storage, and efficiency options that would improve REF’s current manual
processes. The final report included recommendations on how the company could
streamline its business processes using new technologies.
Julie Chabert, Shelly Edwards, Ashley Kalieta, Sherwin Leung, Sophia Pseftis
Advisor: Yi Sun, Ph.D.
MS 294
MS 1807
ont: Myriad Pro (Medium, Light and Bold Condensed)
Real Property Management
Real Property Management asked the team to develop a comprehensive
marketing strategy to attract new clients. The methodologies included researching
competitors, investigating applicable marketing concepts, and conducting phone
surveys with current and prospective clients. Recommendations were made to
utilize various marketing activities to obtain new clients.
Shabnm Asady, Alexis Deleon, John Fitzmaurice, Shelby Krueger, Logan Tedford
Advisor: Alan Omens, Ph.D.
14. 14 CSUSM College of Business Administration
SURFfit
The objective of this project was to improve search engine optimization for SURFfit.
To expand SURFfit’s audience and direct traffic to the website, the team maintained
and increased SURFfit’s following on social media platforms and also created
advertising and marketing campaigns to increase brand awareness. The final report
outlined the effectiveness of the campaigns.
Kristian Bertron, Krista Hoffman, Nick Kosmas, Taylor Nagel, Raf Rodriguez
Advisor: Ed Ashley, MBA
Switchfoot Bro-Am
This unique annual charitable event that incorporates surfing competitions, live
concerts, and a number of youth and family oriented activities, has become one
of the key community gatherings in San Diego County. The team was tasked with
determining Switchfoot Bro-Am’s economic impact on the City of Encinitas and
San Diego County as a whole.
Mariana Loskutova, Ryan O’Shea, Mitch Freeman, Lindsay Helm, Andjela Jezdic-Miletic
Advisor: Peter Antoniou, DBA
®
Square Peg Packaging and Printing, LLC
Square Peg is a packaging, printing, and servicing company in San Diego. The team
defined the target client demographic and created a strategy that will yield a
pipeline of qualified leads based on the ROI of various lead generation programs.
The final report included industry analyses, suggested lead generation programs,
and company recommendations.
Alberto Andrade, Pruthvi Chauhan, Adam Child, Kevin Du, Roxana Perez
Advisor: Alan Omens, Ph.D.
Spectral Labs Incorporated
Spectral Labs Incorporated requested a comprehensive review of the company’s
current website, a strategy to establish a clear marketing message, and
suggestions to provide additional customer support. The final report included
recommendations for the three objectives which were determined by an analysis of
customer survey data, in addition to secondary research.
Elizabeth Flinn, Noel Martinez, Phillip Ornelas, Grant Osborne, Jacob Robison
Advisor: Vassilis Dalakas, Ph.D.
15. 15Spring 2014 Senior Experience Trade Show
43525 Ridge Park Dr. Suite 300, Temecula, CA 92590
Ph.: 877-643-4549 | Fax: 951-693-5928 | www.verliance.com
Verliance, Inc.
Verliance, Inc. requested a comprehensive marketing plan targeting four industries;
to create brand awareness and establish credibility of the company as it relates
to each of those industries. The team completed a detailed industry report
and included a social media marketing plan to help improve perceptions of the
collections industry.
Madeline Crabb-Herrera, Aracely Flor, Carrissa Mata, Justin Reyes, Jeremy Rochford
Advisor: Bennett Cherry, Ph.D.
ViaSat, Inc.
ViaSat asked the team to research and identify the most widely recognized
aviation agencies and certifications required for aviation maintenance, repair, and
overhaul organizations (MROs). They requested a list of potential MRO partners
for whom they could strategically align. Using a business matrix for analysis, the
team provided a report of recommended potential MRO partners.
Benito Gonzalez, Ryan McLaughlin, Kody Nevarez, Ubaldo Pamatz Ortega, Ricardo Romero
Advisor: Edward Balian, Ph.D.
Tip Top Meats & European Delicatessen, Inc.
Tip Top Meats requested assistance with human resources practices and
procedures. Deliverables included an organizational culture/climate survey, an
employee handbook addressing work practices and conduct, personnel selection
and appraisal procedures, a functional safety manual, and recommendations on
integrating digital human resources practices.
Michael Betancourt, Mehul Bhagvanjee, Leah Bose, Amanda Bromell, Brian Kerr
Advisor: Nina Woodard, MBA
Tarr Inc.
Tarr Inc. has experienced extraordinary growth in the weight loss and supplement
industry. The team developed a new warehouse layout to increase supply chain
efficiency, recommended new inventory management systems, and evaluated
alternative suppliers to ensure Tarr Inc. is well equipped to satisfy rapidly growing
consumer demand.
Sean Clayton, Marc Chappell, James Henderson, Peiqi Li, Chris Myers
Advisor: Edward Balian, Ph.D.
16. 16 CSUSM College of Business Administration
Welk Resort Group
The objective of this project was to evaluate the housekeeping department and the
effectiveness of their operations at Welk Resort Group. Data was gathered weekly
by interviewing and shadowing the housekeeping staff. Recommendations were
made to improve department efficiency.
Zachary Barnes, Eileen Gawronski, Kristen Howard, Huice Lin, Erika Valencia
Advisor: Don Kovacic, CPA, MBA, JD
Wells Fargo
Wells Fargo asked the team to create a marketing plan that would appeal to a
younger target market. The team designed and administered a customer banking
survey to college students. Recommendations were given to reach out to, retain
and communicate with this college-age target market.
Leah Korthof, Cynthia Lokovic, Kevin Murphy, Karmen Rodgers, Matt Rossio
Advisor: Gayle Ceresino-Belch, MBA
Watkins Manufacturing
Watkins Manufacturing has been experiencing capacity issues with its current
dock system. In order to justify the costs of an expansion, Watkins asked the team
to provide recommendations that will increase load capacity and reinforce safety
standards. The final report included a statistical analysis, a time-lapse video of the
previous dock, and a visual representation of the recommended expansion.
James Jump, Brittany Karman, Caren MohillSmith, Yvette Myers, Denise Tinstman,
Advisor: Edward Balian, Ph.D.
Watkins Landmark Construction
Watkins Landmark Construction requested a market expansion study to
identify a city with the greatest opportunity for a new office location. The team
researched five potential target markets and developed a ranking system to
identify the city with the most potential. The final report included an analysis and
recommendations for all five markets.
Miriam Arrazola, Alma Garcia, Lauren Hardwick, Roberto Lara, Colton Mekaelian
Advisor: Alan Omens, Ph.D.
17. 17Spring 2014 Senior Experience Trade Show
CSUSM College of Business Administration (CoBA) students complete a Senior Experience
project as their culminating course. Immersive learning is the cornerstone of this program,
giving students an opportunity to apply their education and skills to real world challenges.
Project work has exposed students to business challenges all over the world. In 21 years the
program has tallied:
1,000+ Sponsor Organizations
1,400+ Projects
6,200+ Students
If you would like to sponsor a Senior Experience project please contact us:
seniorexperience@csusm.edu or 760.750.4266.You can also learn more about the program at
www.csusm.edu/seniorexperience.
Senior Experience
19. 19Spring 2014 Senior Experience Trade Show
The CSUSM College of Business Administration (CoBA) encourages experiential learning
throughout our curriculum and student programs. If you would like to get involved in any of
our programs please reach out to us at cba@csusm.edu.
In the Executive’s Chair
This management course features weekly interviews and discussion with San Diego executives.
Students and guests have a rare opportunity to talk to prominent leaders in a candid manner
about their careers and the successes and challenges they faced along the way.
In the Executive’s Chair presentations are open to the public. Visit the web page for current
schedules: www.csusm.edu/itec. If you are interested in being a guest speaker, or if you have
a colleague who may be a good fit, feel free to reach out to the course Professor, Dr. Raj Pillai,
rpillai@csusm.edu.
Professional Mentor Program
The Professional Mentor Program connects business students with working professionals to
develop an experiential learning relationship. Students are paired with mentors based on
career interests and work experience.
Interested in mentoring a student? Visit the program web page to get full details and/or
register as a volunteer mentor: www.csusm.edu/coba/mentor. We are looking for mentors
from different backgrounds and with different experience levels.
Business Professional Development
To help meet the challenges of an increasingly competitive business environment, CoBA
created a program that helps students round out their business knowledge by developing
personal and professional success skills. Some of the activities include resume workshops,
personality assessments, networking events, and mock interviews. Upon completion of this
program students receive a certificate from the Dean and CSUSM branded business cards.
More Student Programs
20. Thank you to our sponsors
333 S. Twin Oaks Valley Road
San Marcos, CA 92096
(760) 750-4211
cba@csusm.edu
www.csusm.edu/coba