Zach Slovin Seller's Presentation

Zach Slovin
Real Estate
Tell the Story of Your Home
612-254-6212 ZachSlovin@EdinaRealty.com ZachSlovinRealEstate.comIG: ZachSlovinRealEstate
PreparedforJohnDoeandJaneDoe

About Me
Advisor, Former Ad-Man, Dad
I spent over a decade as a writer at some of the top
advertising agencies in the world before deciding to pursue
a passion in real estate. Now, I leverage that accumulated
knowledge as I assist homebuyers and sellers through
every step of their experience — from first contact to
negotiations to closing and beyond.
When it comes to buying or investing, no other agent has
the passion or excitement for real estate to help guide a
seamless transition into your first home, your dream home,
or your forever home.
Beyond real estate, I'm husband to Katie, dad to Corinna (3)
and dog-dad to long-haired dachshund, Ira (10). I also love
to cook and explore new flavors in the kitchen — even curing
meats and making my own charcuterie in my home-built
curing chamber.

No two agents are the same. And no other
agent has my background and skills in image
and brand consulting.
Working with me brings that differentiated
wealth of knowledge and experience to your
buying or selling journey.
With me as your agent, you benefit from
unparalleled focus that will make you feel as if
you are my only client, whether you are buying
your first home, dream home, or forever home.
It's a dedication I bring to every client.
What Can
I Bring to the
Table
Why An Agent?
As of 2018, the avg FSBO home sold for $217,900
compared to $295,000 for agent-assisted home sales.

Services
You're the protagonist in this story — I'm just
the guide. And in the story of finding the ideal
home or plot, I am entirely available to you
as an advisor or sounding board — with the
full backing of Edina Realty's vast resources.
To find your first home, dream home, or
forever home.
BUYING /
ADVISING
Selling your home is emotional. It's my
goal to respect the memories made in
your space, while also marketing it to the
best of my abilities with photography,
social media, and a specifically targeted
campaign to find the best buyers possible.
LISTING /
MARKETING
Most business occurs in the follow-up.
I believe in leveraging every tool in our
belt in getting you the best possible deal
in a sale, whichever side you're on. And
when an agreement is made, I'm with you
every step of the way.
NEGOTIATION /
NAVIGATION

What it Means
to be Backed by
NetworkONE
An inter-company connection system which helps match buyers and sellers even
before your home comes on the market.
HomeDocsTM
A web-based platform that gives 24/7 access to important mortgage and title
documents.
Home Impressions
An assessment that provides you with insights directly from other agents who have
toured your home.
Sell My Home
An online tool that gives you analytics around your listing on edinarealty.com.

Every space
tells a story.
Let's write the
story of yours,
or find one to
craft anew.

WITH:
PHOTOGRAPHY
SOCIAL MEDIA
VIDEO
TARGETED MARKETING
What to Expect:
How to Prepare Your Home
Home Showings
The Closing Process
And Beyond
Selling Your Home
by
Telling a Story

1. Clear the driveway
2. Use a garage for storage if possible
3. Clear outside clutter
4. Refresh landscaping
5. Clear surfaces of personal items
6. Tidy the bathroom
7. Prepare windows and lights
8. Make a plan for pets
9. Clean the whole house
10. Alert your neighbors
Typical Shot List
• 3 or 4 photos in front of the property 
• 2 Entrance 
• 4 Living room 
• 2 Dining room 
• 4 Kitchen 
• 1 Hallway bathroom 
• 3 Master bedroom 
• 2 Master bathroom 
• 1 All other bedrooms 
• 1 Hallway bathroom 
• 3 or 4 shots of the backyard
 
Note:
No photos will be taken inside garages or inside
closets.
Telling a Visual
Story
Preparing your home for photography.

Deep Cleaning
As mentioned, this is the most important step. Make sure everything sparkles, from the hardwood floors and crystal-clear windows to the kitchen
countertops and toilets.
Don’t forget the smaller details, either, such as taking out all the trash, doing a final dusting of the fireplace mantle and making sure all toiletries
are tucked away in the medicine cabinet.
Remove Clutter
It can be difficult to set up your home like you’re a professional home stager, especially if you have pets and/or young children. But removing
clutter is an absolute necessity before showings.
Fluff your throw pillows, fold and store all blankets and make sure all shoes are stored neatly in the closet. Speaking of closets …
Don’t Forget About Closets
It can be tempting to simply throw everything into a closet the night or an hour before a showing. Doing so certainly declutters the home, but
don’t think for a second prospective buyers will simply walk by closets without opening them. The amount of storage space a home offers can be
a pivotal selling point for buyers, so they’ll definitely open them to see where they can store their shoes, winter clothes and sporting equipment.
Plus, many people are simply nosy or curious!
Remove Odors
Be smart about what you cook the night before or morning of a showing. That broccoli is certainly good for you and the bacon tasty, but the
lingering smell might turn off others. The same goes for candles or air fresheners. Smells are just like tastes in that everyone’s is different, so try
to be as neutral as possible and think ahead so you’re not scrambling to cover up a smell at the last minute.
Remove Yourself (and Your Family)
Obviously, you won’t physically be present for the showing. Neither should any of your personal items. You want prospective buyers to picture
themselves calling this house theirs, so remove all family photos and other items such as children’s artwork or report cards.
Preparing the Space

Highlight Key Areas
Kitchens are traditionally a big selling point, so make sure yours is spick and span. Put away all pots and pans, fold (clean) towels and scrub extra
hard to remove all stains from the sink and grease from the oven.
Make sure the countertops are clean enough to eat on and, if you have an island, do the same. Bathrooms are also important and, like kitchens, often
areas where cleaning can be the most difficult. It’s also easy for them to quickly become dirty and undesirable, so make sure the sink, toilet and
shower/bath are free of grime and sparkle.
Open It Up
Open concepts are becoming more and more popular. Outside of major renovations, however, there isn’t much you can do if your home wasn’t built
that way. You can, however, make it easier for prospective buyers and agents to walk through by rearranging the furniture to make the room more
inviting and removing bigger pieces of furniture. Also think about removing other large items that hinder sight lines and might make the space appear
smaller than it is.
Don’t Forget About Outside
Don’t overlook the importance of curb appeal. First impressions are key, and the first thing prospective buyers see when pulling up to the house.
Make sure the lawn and landscaping are well manicured and any loose sticks are picked up. Consider adding potted flowers for an extra boost and
make sure the driveway and any walking paths are clean and clear of debris.
Step Into Their Shoes
This might be difficult, but try walking through the home as if you’re the prospective buyer. What looks good? Bad? Does anything negative catch your
eye or seem out of place? You won’t catch everything but, chances are, if something doesn’t look right to you it definitely won’t look right to others.
Keep it Clean!
Hey, life happens and not all of us are Mr. Clean. But try to keep your home as show ready as possible so you’re always prepared for any unexpected
showings. After all, the more showings your home receives, the more likely it will get sold!
Cont'd

Scheduling showings
When a showing is requested, you’ll receive a text, phone call or email, based on your preference. Once you conrm the appointment, I’ll
communicate any special instructions to the interested agent.
Property access
Interested agents will access your property via a secure lockbox.
Timing
Showings typically take one hour.
Agent previews
An agent may view your property alone to ensure it is a match for their clients. They’ll work through me to schedule a follow-up appointment to bring
in buyers.
Unexpected visits
If someone asks to view your property without an appointment, tell them to call the number on the “for sale” sign or give them my information. Even
those who identify themselves as Realtors should coordinate appointments through me. Open houses are an exception!
Cancellations
I will notify you as soon as possible if an appointment is canceled or rescheduled.
What to Expect

The
Path to
Closing
I will present you with a purchase agreement (the offer!) from an interested buyer (or
buyers!). This is a written legal document that, if accepted by you, binds the sale and
begins the closing process. The offer will contain:
The price the buyer is willing to pay
The date for desired possession of your home
The buyer’s financing option
A detailed list of what is included in the sale (or an ask for items to be a part of the sale,
like your washer and dryer)
PURCHASE AGREEMENT
Now is the time for you to respond to the purchase agreement. Do you accept?
Reject? Want to submit a counter offer? We’ll work together through this
process as there are many factors to consider.
NEGOTIATIONS
Oftentimes an offer is subject to a home inspection, meaning the buyer isn’t
formally committed to a home until an inspection is completed and the results
are reviewed. The inspection is designed to make sure it meets the minimum
health and safety standards so both buyers and sellers have a clear
understanding of the condition of the home.
INSPECTIONS
Appraisals are detailed reports compiled by licensed appraisers and is the only
valuation report a lender considers when deciding whether to lend the money. An
appraisal provides the lender with an assurance that the property will sell for at
least the amount of money it is lending.
APPRAISALS

A Smooth Closing
1. Sign up for Edina Realty Title Exchange –
a safe and secure online portal to process critical data.
2. You will receive an invitation via email.
3. Set up a confidential password
4. Verify/update your personal information
5. Receive closing date and time
6. Choose how you would like to receive your proceeds (wire or check)
7. Attend scheduled closing to sign all paperwork.
And, don’t forget your keys (and garage door opener, if applicable)!

Make
Your
Move
ChecklistBy being well-prepared for your move,
you can help ensure it goes as smoothly as possible.
Here’s a detailed checklist to get you started.
Ask for referrals from your friends (and me!)
Boxes, tape, labels, markers
Packing materials; newspaper, bubble wrap
Complete a change-of-address card at the post office or online at usps.com. Notify others directly:
Contacts such as your employer, insurance agent, bank, credit card companies, cell phone company Attorney,
accountant, doctor, dentist
Magazine subscriptions and publications
Other contacts (clubs, associations, favorite online shopping sites)
Friends and relatives
Connect utilities
Forward mail
Set up TV and internet
Secure insurance and other services
Request estimates, reserve movers and moving supplies Personalize your home needs, including security,
cleaning services and smart home solutions
Notify of move
Request children’s records and/or transcripts
Obtain medical and dental charts and records Get copies of prescriptions
Arrange for a mover or moving truck (call early)
Get moving supplies
Change your address
Edina Realty has partnered with Updater to offer free convenient online solutions.
Contact schools and day care
Tie up loose ends

Beyond
Closing
I don't vanish when the transaction is complete. I'n
fully available to provide recommendations on any
contractor or skilled labor you'll need to best enjoy
your new home.

The
Tools
in Our
Toolbelt
Marketing your home to sell

Edinarealty.com
Your listing will appear on edinarealty.com, which reaches nearly 2 million people each month and garners over 70% of local search volume,
compared to competitors.
Property photography/videos
You want your photos/videos to showcase your home in its best light and highlight impressive elements. I’ll arrange to have photos/videos taken
to capture your home’s best features.
Emma marketing suite
I’ll create professional marketing materials such as yers, direct mail cards and social media templates and more to promote your home.
Open house
Once you’ve prepared your home for market, it’s time to let interested buyers view your home by holding open houses. I’ll be on hand to walk
clients through your home to highlight its features, local amenities and to answer questions.
For Sale Sign/Brochure Box
An Edina Realty for sale sign in your yard attracts attention! It’s a well know, reputable brand with a 65-year proven track record for success.
And with a brochure box, you’ve got a chance to get a in the hands of any interested passer-by, including neighbors or others visiting the area.
Mobile app
To help buyers find your home even faster and easier, your home featured on Edina Realty’s mobile app.
Social media and digital marketing
I’ll use tactics such as Google dynamic remarketing, Facebook dynamic ads and boosted social media posts to strategically target buyers who
will be most attracted to your home.
Broker open
Broker opens are open houses for agents and brokers to tour your home without their clients to get a feel for your property. Broker opens are a
great way for me to gather feedback from other Realtors about your home including condition, staging and pricing.
Sell My Home showing reports
Sell My Home, our proprietary dashboard, is your home’s detailed web page that will give you analytics around page views, property showings,
whether it is a favorite among potential buyers and more. This information will help me sell your home and keep you informed along the way.

How REALTORS®
are Paid
Seller pays commission
to the listing broker
Total commission is split between
listing and buying broker.
Listing Broker Buying Broker
Listing Agent
Paid by Broker
Buying Agent
Paid by Broker
Did you know?
Realtors are paid only for results – when they successfully close a property transaction.
Edina Realty Realtors are compensated the same whether a buyer purchases a home listed by
Edina Realty or another broker.
Realtors have ongoing out-of-pocket expenses similar to those of any small business.

Pricing Your
Property to Sell
I understand you want to get top dollar for your property.
I’ll work with you to find the ideal price point that values your home at what it’s
worth (what the market is willing to pay for it), while still being competitive
with other homes in your market.
Other things to keep in mind that may affect pricing are your preferred timeline
and motivation along with the pricing appraisal.
It’s also tempting to want to start with an inflated price, thinking you can
reduce it later if no offers come in. Overpriced homes, even as little as 5 or
10%, stay on the market longer.
Let’s work together to price your home right from the beginning. Home buyers
have more tools at their fingertips than ever before, so if they think your home
is overpriced, they’ll quickly move on to other properties priced closer to fair
market value without another thought.
Priced too high
Fewer potential buyers
Longer time on the market
Requires price reductions to sell
Priced too low
Substantially more potential buyers
Better chance for a quick sale
Possibility for multiple and more attractive offers (fewer contingencies)

CMA 1
Sold Price
N Bed / N Bath
Sq Footage
Similar Quality as Subject Property
Address

CMA 2
Sold Price
N Bed / N Bath
Sq Footage
Address

CMA 3
Sold Price
N Bed / N Bath
Sq Footage
Address

CMA 4
Sold Price
N Bed / N Bath
Sq Footage
Address

Thanks
for Your Time
612-254-6212 ZachSlovin@EdinaRealty.com ZachSlovinRealEstate.comIG: ZachSlovinRealEstate
PreparedforJohnDoeandJaneDoe

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