1. EDUCATION
YU-CHIEH HSIAO (NINI)
9745 Queens Blvd. Apt.1106, Rego Park, New York, NY11374
(718)724-9988 ych295@nyu.edu
NEW YORK UNIVERSITY, NEW YORK, NY
MASTER OF SCIENCE IN MANAGEMENT, CONCENTRATE IN PROJECT MANAGEMENT
NATIONAL TAIWAN NORMAL UNIVERSITY, TAIPEI CITY, TAIWAN JUNE 2011
BACHELOR OF ADULT AND CONTINUING EDUCATION, MINOR IN CULTURE CREATIVE INDUSTRY,
GPA 3.51/4.00
PROFESSIONAL EXPERIENCE
OGILVY PUBLIC RELATIONS, TAIPEI CITY, TAIWAN
FREELANCE CONTRACTOR OCTOBER - DECEMBER 2012
❖ Arranged the venues and planned the nature of public relations for Janus Capital’s celebration
cocktail party when the firm established itself in Taiwan
94IPLAY PUBLIC RELATIONS, TAIPEI CITY, TAIWAN
FREELANCE CONTRACTOR MARCH - SEPTEMBER 2012
❖ Contacted competing companies and designed the sequence of processes for New Taipei City’s
local food contest
❖ Consulted with the government and designed the activities“Low-Carbon Health” event
SONY MUSIC, TAIPEI CITY, TAIWAN
MARKETING PLANNER INTERN JULY - SEPTEMBER 2010
❖ Managed the schedule for the promotion of singer's album and wrote the press
❖ Got in contact with the venue representatives and managed the processes of singer's concert
and conference events
GIS GROUP, TAIPEI CITY, TAIWAN
PRODUCT MARKETING INTERNSHIP FEBRUARY - SEPTEMBER 2009
❖ Took part in the promotion of National Taiwan University souvenir store’s products
❖ Conducted product design discussions and on-site surveys
ACTIVITIES
THE GRADUATION EXHIBITS, TAIPEI CITY, TAIWAN
HEAD OF PLANNING AND PUBLIC RELATIONS JUNE 2011
❖ Issued press releases and contacted the media
❖ Using social media marketing like Facebook, Twitter for promotion
UNIVERSITY PRESS CLUB, TAIPEI CITY,TAIWAN
REPORTER, EDITOR, AND CHIEF EDITOR SEPTEMBER 2007- JUNE 2010
❖ Interviewed students within and outside the university for relevant news
❖ Examined press releases and publications layout configuration
❖ Greatly raised the school magazine’s reputation, recruited new club members, and provided
them with adequate skills training
LANGUAGES
CHINESE: FLUENT ; ENGLISH: INTERMEDIATE
COMPUTER SKILLS
WINDOWS : MICROSOFT OFFICE ; MAC : IWORK