Canada's first ever social media e-magazine, giving you all the latest in Social Media News

1. Social Media
and Death
CANADA’S
FIRST
SOCIAL MEDIA
E-MAGAZINE
EPISODE3
#DOINGITRIGHT
feat.Yellow Pages
Master
Copywriting
The Art Of
Trolling
COREY WADDEN
MILLIONAIRE BY 25

2. Tables of Contents
01
05
12
Feature Of The Month
07
Creative Driver
Social Media and Death
Best of the Month
14
15
17
19
#DoingItRight
AT&T Bad Taste
The Art of Trolling
Master Copywriting
Love at First Sight
Thank You!
21
23
The Youzus Report
• Social Media Advice •
• Interviews with Social Media
Rockstars •
• Creative Articles •
Your one-stop shop for all things
social media.

3. Well, it seems summer is al-
most over and fall will soon
be upon us and all I can think
about is “Where does the TIME
go?!”
I recently stumbled across
one of many viral videos this
month called ‘I forgot my
phone’ (http://www.youtube.
com/watch?v=OINa46HeWg8)
where the emphasis is placed
on the mere fact that we live in
a society where we are infatu-
ated with being on our phones
and being social. Now I know
I own a social media market-
ing agency, and I understand
it is my job to be social. But it’s
sad to think that in a world of
smartphones and computers,
we are so alone even though
we are surrounded by humans
- think about it.
That being said, especially
with only 4 months left of 2013,
I urge you to spend more time
away from your phone (and
computers for that matter).
Spend more time engaging in
human interactions and watch
what happens. I can only
speak for myself, but I have
to say it’s definitely brought a
new kind of energy back into
my life.
Meet Mr. Green
We’d like to welcome Mr. Green to our office. Theres nothing better then having some
green in the office. Not to mention he is always thirsty. He sits in between Kristen and
Lisa and right behind Courny. He keeps the moral high. Some may say he is our money
tree (crossing our fingers) ;)
v
1
Creative Driver

5. Cancer survivor Jody Schoger, co-founder of
Breast Cancer Social Media, has done much
more than establishing a following, she has
fostered a community of cancer survivors
dealing with issues unique to them.
“The ability to share and connect in ways
globally in a sense gives more meaning to
your life” explains Schoger on the topic of
how social media has played a role in her
personal recovery.
It seems that many dealing with the nearing
possibility of death find it uplifting to read
and connect with someone going through
the same thing across the world.
It’s not yet clear whether or not social media
has altered the way we mourn death or deal
with death itself, however it has altered the
way we deal with the lead up to it, especially
cases of illness.
Ashley C. Stately, co-founder of Breast
Cancer Social Media, described her social
media experience as comforting; hearing
the good, the bad, and the ugly helped her
reflect on her own life with cancer. Cre-
ating a virtual community of supporters
makes something as lonely and depressing
as death, a more shared experience which
brings comfort and a sense of family to
those suffering.
Death is one of the few human experiences
we all share. It will be interesting to see
how social media forces us to be candid
about other taboos of life.
Scott Simon (@nprscottsimon)’s story went
viral a couple weeks ago. He shared his
thoughts and experiences the last couple of
days with his dying mother and unsurpris-
ingly, generated over 1 million Twitter fol-
lowers! Social media has transformed the
way we talk about death. It has shaped
the way we approach it and one of the rea-
sons why we’ve opened the door to pub-
licly discussing this once taboo topic.
Social media has allowed us to open up
and share with the world in hopes of hav-
ing a conversation with strangers. This is a
result of the new culture of over-sharing we
have adopted along with the social media
phenomenon.
It fosters customs of informational diar-
rhea, where there are virtually no “out of
bounds” areas. In the case of Scott Simon,
it was comforting to interact with people
on the sensitive matter, and even more
comforting to have a following. Somewhat
like a virtual support group within an arm’s
reach.
Think about it, death has always been the
inevitable end that most of us are uncom-
fortable talking about. Social media has
created space to talk about it in the most
candid way.
“People have become very proud of their
illnesses” explains Christian Sinclair, a doc-
tor within hospice and palliative medicine.
Social media encourages the culture of
sharing, and many see it as an extension of
themselves.
Original article taken from http://www.theatlantic.com
HOW TO DEAL WITH IT.
SOCIAL MEDIA AND DEATH
v
5

6. IN
TER
VIEWC OR EY
WADDEN
C OREY
WADDE N
C o re y ’ s G o a l I s To B e c o m e A
M i l l i o n a i re B y 2 5 .
W h y ? To R et i re H i s M o t h e r.
v
7
Originally it started with a fundamen-
tal idea and over time it evolved. When it
started it was personal journey to retire my
mom, and I thought 1 million was a good
goal. My mom was facing the threat of los-
ing her job, and I would ultimately be the
one to support her. I saw that I wasn’t the
only one going through this, a lot of young
people were going through the same thing.
So I catered Millionaire by 25 to the younger
crowd with Facebook and a blog. I focused
on interviewing outliers and getting mentors
and sharing what I’ve learned along the
way.
It was when I got that call from my mom
that she might lose her job, they were ba-
sically squeezing her out. At that point I
got fed up, I was already doing things, like
door-to-door sales to help her out but it
wasn’t enough.
That’s when Millionaire by 25 really came
to life, I was 23 at the time and I thought
if I gave myself two years to earn a million
dollars I could do it. I wanted to attract the
younger audience to inspire them to take
matters into their own hands as opposed to
the older generation who is going through
it. So that’s how I settled on Millionaire by
25 to inspire the youth.
100%. I have always prided myself on being
the guy who used youth to his advantage
by taking life a little more seriously. Young
people don’t realize the power that they
have because it’s so uncommon to see the
younger generation tackling business head
on; which leads to missed opportunities.
Let’s say if you’re starting your own busi-
ness for example, and you are seeking in-
vestors, a lot of the time you’ll be surprised
that they will be more lenient with you be-
cause they see the hustle they don’t usually
see in other young people.
I usually go into it with the story of my
mom, after all I’m doing this for my mom.
People want to help people. The fact that
I’m honest and open about my journey with
my audience has helped me tremendously
in getting to interview names like Robert
Greene, Chad Mureta, Ryan Holiday and Pat
Flynn.
Especially for young people, it’s so bizarre
the more that I learn, the more I realize I
don’t know
Q.
Q.
In 100 words or less, explain
Millionaire by 25.
Wadden’s campaign to earn 1 million dollars by
January 2014 has gained notable publicity and a large
following of other young entrepreneurial minds.
How do you make others believe in
your dream?
Where did the idea of Millionaire
by 25 come from?
Q.Do you think being young has its
advantages when it comes to business?
Q.

7. 1. Using philosophy as your value system for
operating in the world. When you can iden-
tify with a certain philosophy that mirrors
your value system or what you value in life,
it removes emotion from the equation and
helps you when making big decisions.
2. When you’re trying to do some-
thing against the grain and ambi-
tious, you are going to encounter re-
sistance and you know that only way
to avoid that is to not do anything at
all.
3. You have to want it as badly today as you
wanted it the very first day. Every single
morning re-evaluate and meditate for 5
minutes and remind yourself of why you’re
doing it, what you’re currently grateful for
and that you have to want it today as badly
as the very first day you wanted it when
you set off on your goal.
I would say, copy cats; when I started out,
I would always give people advice, I al-
ways thought that people would take it and
implement in their own lives. What I didn’t
anticipate was people saying ‘oh that’s
interesting, let me look at your catalogue of
apps and eBooks and rip them all off.
Another challenge has been not knowing
how to deal with people who oppose your
views.
And lastly, being productive and not busy.
What are 3 things you’ve learned
from Millionaire at 25 so far?
What is the biggest challenge you
have encountered?
Not as many things as you would think;
I would change the title, some people think
I’m only focused on the money.
I wouldn’t have focused as much attention
on blogging and offering advice right away,
I would’ve have focused more on doing
the challenge and then published what I
learned afterwards.
When it comes to social media, I think I
would have lowered the frequency of my
posts a little bit, I would focus mainly on
actually accomplishing my goal and maybe
do a once a week update.
Facebook has been the best and most ef-
fective platform for building a community
and directing traffic.
Get started, don’t wait until you have ev-
erything figured out, because you will never
have everything figured out, and truth be
told the people who you look up to don’t
even have everything figured out, take
comfort in that. Allow yourself the freedom
to learn as you go, allow yourself the lack of
stress from not having to have everything
figured out, people should realize that ev-
erything will come together.
Seeking the result, the benefit of virtue is
virtue, you can never really control what will
come from your journey so really the jour-
ney should be the journey itself
If you could you do this again, would
you have done anything differently?
How do you use social media to
promote your cause?
If you had to give 1 tip to any young
entrepreneur what would it be? “The more that
I learn, the more I realize
I don’t know”
Q.
Q.
Q.
Q.
Q.

8. I want to send my mom on a world trip! The
plan would be to put together a documen-
tary of her trip from her perspective and
then submit it to the film festival.
I’m very passionate about documentaries
and acting has always been my overall
pursuit. I am still trying to find a way to tie
them all together. I might even make
another documentary afterwards.
I would also love to invest in some start-up
companies who are in line with what I’m
about. Young people going after ambitious
goals, and young entrepreneurship.
After you reach your million,
what’s next?Q.
Viral Story of the Month
The world has been re-introduced
to the new Miley Cyrus through this
year’s VMA’s. Although controversial,
the former Nickelodeon star has
re-invented herself to the world as
being unapologetic, sexually curi-
ous and grown-up. Her racy VMA
performance set a fire to social me-
dia networks peaking at 300,000
Twitter mentions per minute. Her
Instagram gained over 100,000
new followers and over 50,000 new
Facebook likes in 24 hours. Her mar-
keting team has skillfully and con-
troversially re-branded Miley Cyrus
and successful broken away from
her Hannah Montana image. Her
new video Wrecking Ball recorded
19.3 million views in 24 hours, set-
ting a VEVO record.
Top 10 Twitter Followers
1. @chrisbrogan (255,250)
2. @MichaelHyatt (196,145)
3. @briansolis (195,275)
4. @johnaguiar (129,227)
5. @seosmarty (35,500)
6. @leaderswest (24,337)
7. @heidicohen (18,871)
8. @RebekahRadice (14,295)
9. @SarahArrow(12,748)
10. @lleane (6,757)
6. @millionaireby25 (23,051)
v
12

9. AT&T Bad Taste
September 11 is a day to remem-
ber.
Floods of tweets, Facebook posts
and Instagram pictures filled
everyone’s news feed praying for
those families that lost someone
in the horrible events of Septem-
ber 11, 2001.
Most companies were respectful
and offered their condolences to
those fallen but one in particu-
lar had a very interesting, some
would say, advertising tactic be-
hind their “respectful” post.
AT&T posted this image on Sep-
tember 11, 2013. >>
They may have had good inten-
tions but it did not come across
that way.
One hour after posting the image, it was deleted from all social media accounts. This
tweet was then published:
All it took was one hour for the public to decide that this was distasteful and disrespectful.
In times of mourning, it is always better to mourn and show sympathy. Save your
creativity for National Cheese Day or National Dog Day.
Our deepest condolences to all the families and friends effected by 9/11. You are in our
thoughts and prayers.
v
14
Global,reliable and cost-
efficient shipping solution
that’s easy to use.

10. When people think of the phone book, well
those of us who can remember the phone-
book, I can guarantee that social media
does not come to mind. I think of recycled
paper thin enough to be used as toilet
paper. I’m sure many can relate to the jaw
drop when Yellow Pages Canada rolled out
their clever new campaign, along with the
new yellow pages mobile app (which I use
for everything). Yellow Pages Canada is
#DoingItRight! And here is how;
Re-introduce Toronto to
Torontonians
One of the main ways to get people to
listen, is to give them a different fun way
to look at something they already know.
Yellow pages appealed to the innate pride
of Torontonians and ran with it. Their new
campaign “Meet the New Neighbourhood”
has cleverly re-introduced the city of To-
ronto to Torontonians. The simple branding
of Yellow pages with nifty titles like “There
are 3 comedy clubs in Toronto where you
can LOL and ROFL”. And who doesn’t want
to ROFL?
They are in your line of sight
The beauty of Toronto is that it’s bustling
above ground and the subways are bustling
underground. The Toronto Transit commis-
sion reported last year that subways and
transit service approximately 460 million
customers per year, or about 1.6 million
passengers on a typical weekday. Yellow
Pages was smart to cover TTC subways and
buses with their new campaign advertise-
ments. You really can’t miss an ad when
you’re standing in the after work rush, so
you read a yellow pages ad, and most likely
download their app. Marketing conversion =
success.
They make you LOL
It takes a lot to make harmless but enter-
taining advertisements, especially in print.
To translate a message in one picture is
tough. Yellow Pages conversational style of
writing makes you think “hey, I would totally
say this to a friend” and that’s the point. As
a matter of fact, when consumers feel more
personal with a brand, they tend to be more
interested in the product they are selling.
Yellow Pages (re)-introduced themselves
as the go to people for information. They
aren’t just a phonebook anymore, they are
the connectors of Toronto. For any brand to
come out in full force as they did, with cre-
ative prowess is definitely #DoingItRight.
v
15
We like to recognize companies who are #DoingItRight when it comes to marketing.
Yellow Pages most recent marketing campaign has wowed everyone here at Youzus and
that’s why they deserve this month’s #DoingItRight.
#DOINGITRIGHT

11. 4 Ways To Be The Internet’s Biggest Troll
1. Be repetitive
The more repetitious a troll is, the more annoy-
ing it will be.
2. Be anonymous
It’s always better to act under your alter ego.
3. Use Internet meme’s
Repeatedly use existing memes when interact-
ing with people, you will always get a reply.
4. Take notes from Jimmy Kimmel
Twerk so hard that you light yourself on fire. Post
it on the web and wait, you’ll be an internet sen-
sation in minutes. Expose your secret.
Jimmy Kimmel you troll you.
The art of trolling... ahhh! What a beautiful
thing. It has slowly taken over the internet and
annoyingly enough, we enjoy it. For those of
you who don’t know what trolling is (or unbe-
lievably have never been trolled) it simply is
the act of pissing people off online.
Do you want to join the fun? Here are 4 Ways
To Be The Internet’s Biggest Troll:
v
17
client
talk
We are proud to annouce the Nanak Foods is donating
one thousand dollars to one of their customers in need.
Introducing the new inbiz.me logo.

12. The less you say the better in the world of
advertising. Not only is the picture worth
a thousand words, but 10 words should be
worth a thousand words… if that makes
sense. Creative advertising is a blend of
masterful language, persuasive imagery
and the ability to produce a feeling. A few
well-arranged words can make a world a
difference when deciding to believe in a
product or not.
Copyblogger.com describes copy writing
as both an art and a science. An art be-
cause it requires creativity, individual style
and taste. It leaves room for interpretation.
It also is a science because it should be
precise enough to stimulate a particular
feeling and is a process of tests, trail, error
and measurement.
Bet you didn’t think of a couple clever
words over a picture as being so calcu-
lated. Hence why the field of copy writing
has grown exponentially keeping up with
the influx of online business and advertis-
ing. However, as with many creative pro-
fessions, many believe they can do it, but
few produce their expected results.
Here are 5 foolproof ways to ensure your
copy is high five worthy:
5 Signs of
Good Copy
Writing
v
19
Don’t Get Carried
Away With Creative
Most people see ads in passing,
most won’t even take a second
glace. This is where the finesse
of creativity comes in. Your copy
should be creative enough to stand
out, but not so much that people are
confused to what the product is. The
point of the copy should be clear,
the product should be clear.
What’s In It For Them?
The art of persuasion is always narrowed down to
making people believe they need what you are of-
fering.Too many times copy writers make their need
to sell or advertise the focus of their copy.This takes
away from the creative aspect.Make sure you are
catering your copy to what’s in it for the consumer.
Do The Leg Work
Always do your research before writing a copy.
Ask yourself these three major questions
1. Who am I writing for?
2. What do they want?
3. Why do they want it?
Get Second Opinions
Sometimes we don’t make our own best
critique, especially after writing a copy for
the past 2 weeks, we numb ourselves to our
own mistakes. Always get a second, third
even fourth set of eyes to look it over. Make
sure the message is clear, it is grammati-
cally correct and what emotion and feeling
it gives people. Don’t rush to put out a bad
copy.
Good copy writing is the face of your busi-
ness, it shouldn’t be something on the back
burner of things to do.
Focus on a Strong
Headline
David Oglvey of kissmetrics.com stress-
es that the headline is 80%.
On average, 8 out of 10 people will
read your headline copy, but only 2 out
of 10 will read the rest.
1.Test your headline on Twitter – put out
two headline ideas and see what sticks!
2. Use more adverbs and verbs com-
pared to nouns and adjectives
3. Ask a question – people love ques-
tions
4. Flirt with trending topics and terms
(Buzzfeed does this masterfully)

13. Jason Mortensen’s video shot by “the prettiest woman he’s ever seen” has gone viral
and for anyone who’s viewed it, you know why. In the video, Jason awakens pretty
doped up after he was under for hernia repair surgery to fix problems from a previous
surgery. The hot lady standing in front of him is actually his wife and once she con-
fesses, his face lights up with surprise and amazement: “Oh my God I hit the jackpot!”
It goes on for a solid 3 minutes and every second of it we “awww” at the love struck
patient. I’m sure wives everywhere are hoping their husbands wake up post surgery
with the same dreamy eyed reaction. Let’s just hope we still look as good as Jason’s
wife does…
Men: We bet you could learn a lot from Jason.
Ladies: Fall in love all over again.
Here is the link, cue the waterworks: https://www.youtube.com/watch?v=IqebEymqFS8
Love At First Sight
v
21

14. Editor-in-Chief
Courtny Vaz
~
Creative Director
Lisa Tyldesley
~
Publishers
Sonya Gill
Kristen Rubisch
We’d like to give a
warm welcome to Ara,
our new Director of
Business Development.Welcome to theteam Ara!
v
23
Special thank you to Corey Wadden for being our fea-
ture this month. Best of luck reaching your goal.