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The Best UGC Instagram Campaigns,
Picked By Our Head of Design
Instagram’s visual nature
makes it the perfect social platform
for user-generated content (UGC).
And brands who understand...
Design plays a key role on Instagram,
which is why we asked our Head of Design, Roni Klein,
to compile the best UGC Instag...
The Campaign: #CastMeMarc by Marc by Marc Jacobs
The Takeaway:
Skyrocket Engagement Levels with Rewards Your Audience Can’...
The #CastMeMarc campaign
really understood how to get strong audience involvement.
People could participate for the chance...
The results?
The hashtag #CastMeMarc was
Instagrammed over 12,000 times in 24 hours
– that’s about 8 selfies a minute.
Why...
Replicate this
in your own UGC campaigns by understanding
what motivates your specific audience.
Come up with a reward tha...
The Campaign: The Nike PHOTOiD Campaign
The Takeaway:
Allow Customers to Use Content They Already Have
The Nike PHOTOiD campaign
let users design, share, and buy custom shoes
inspired by customers’ very own Instagram
photos. ...
Nike used customers’ own photos as
the background for the shoe design,
personalized and created in real-time.
This was gen...
People are on social to connect to their friends
and share their special moments. They’re
probably not looking to take pho...
The Campaign: IKEA Norway Catalogue
The Takeaway:
Use Content From UGC Campaigns In Your Marketing Materials
IKEA Norway asked their customers to take photos
of their favorite products and post the photos on
Instagram for a chance ...
Your customers are your
greatest source of
marketing material.
Rather than trying new creatives
and A/B testing copy,
why ...
The Campaign: Starbucks’ White Cup Contest
The Takeaway:
Ask Customers to Re-imagine Iconic Brand Symbols
Starbucks’ White Cup Contest
asked customers to get creative and put their own
designs on their iconic cups. Customers par...
Your campaign should begin with a simple premise:
This is one of the most important
elements of a successful UGC
campaign ...
The reason this is so successful
is because it naturally gets you
more exposure.
People share their UGC with their network...
For more tips on how to use UGC in
your social media marketing, paid
advertising, and more...
Get your free copy of our gu...
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The Best UGC Instagram Campaigns, Picked by Yotpo's Head of Design

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Yotpo's Head of Design explains what makes the best UGC Instagram campaigns so successful - and how you can replicate it in your own UGC campaigns.

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The Best UGC Instagram Campaigns, Picked by Yotpo's Head of Design

  1. 1. The Best UGC Instagram Campaigns, Picked By Our Head of Design
  2. 2. Instagram’s visual nature makes it the perfect social platform for user-generated content (UGC). And brands who understand how to use UGC on Instagram effectively are seeing seriously awesome results.
  3. 3. Design plays a key role on Instagram, which is why we asked our Head of Design, Roni Klein, to compile the best UGC Instagram campaigns with explanations for why they rock and tips for how you can replicate these brands’ success yourself.
  4. 4. The Campaign: #CastMeMarc by Marc by Marc Jacobs The Takeaway: Skyrocket Engagement Levels with Rewards Your Audience Can’t Resist
  5. 5. The #CastMeMarc campaign really understood how to get strong audience involvement. People could participate for the chance to be a Marc by Marc Jacobs model just by submitting selfies with the hashtag #CastMeMarc!
  6. 6. The results? The hashtag #CastMeMarc was Instagrammed over 12,000 times in 24 hours – that’s about 8 selfies a minute. Why did it succeed? The key here was that the contest offered a reward that was strong enough to elicit real participation. Even people who didn’t submit selfies still wanted to watch.
  7. 7. Replicate this in your own UGC campaigns by understanding what motivates your specific audience. Come up with a reward that doesn’t just get participants but also gets Instagram buzzing and watching the campaign. Learn how to use UGC more effectively in your Instagram campaigns - and more!
  8. 8. The Campaign: The Nike PHOTOiD Campaign The Takeaway: Allow Customers to Use Content They Already Have
  9. 9. The Nike PHOTOiD campaign let users design, share, and buy custom shoes inspired by customers’ very own Instagram photos. Customers can upload their favorite Instagram photos and then design shoes that complement them.
  10. 10. Nike used customers’ own photos as the background for the shoe design, personalized and created in real-time. This was genius, because rather than asking customers to specifically create content for their campaign, Nike made it easy for them to use content they already had.
  11. 11. People are on social to connect to their friends and share their special moments. They’re probably not looking to take photos specifically for a brand’s benefit, but for their own. So, follow in Nike’s footsteps, and make it easy for your customers to participate by inviting them to share content they’ve already created. Learn how to use your customers’ content in your marketing
  12. 12. The Campaign: IKEA Norway Catalogue The Takeaway: Use Content From UGC Campaigns In Your Marketing Materials
  13. 13. IKEA Norway asked their customers to take photos of their favorite products and post the photos on Instagram for a chance to win free items. It was so popular, customers Instagrammed every single item one of IKEA Norway’s items! IKEA Norway was the big winner in this - they got tons of amazing content to use in future marketing materials.
  14. 14. Your customers are your greatest source of marketing material. Rather than trying new creatives and A/B testing copy, why not use the images and content your customers created? You can then show this off to potential new customers, increasing authenticity and trust in your brand.
  15. 15. The Campaign: Starbucks’ White Cup Contest The Takeaway: Ask Customers to Re-imagine Iconic Brand Symbols
  16. 16. Starbucks’ White Cup Contest asked customers to get creative and put their own designs on their iconic cups. Customers participated for a chance to have a winning design printed on a limited-edition Starbucks reusable plastic cup. Using the white cup as a canvas brought their brand into the picture while inspiring creativity from their customers.
  17. 17. Your campaign should begin with a simple premise: This is one of the most important elements of a successful UGC campaign on social media. Think of an icon people associate with your brand, and ask customers to get creative and reinvent it. What symbol of your brand can you reimagine with the help of your customers?
  18. 18. The reason this is so successful is because it naturally gets you more exposure. People share their UGC with their networks. Your brand is part of the UGC, so you spread brand awareness without even trying.
  19. 19. For more tips on how to use UGC in your social media marketing, paid advertising, and more... Get your free copy of our guide to UGC marketing!

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