2012年4月現在のスマートフォン市場状況です。主に購買行動についてのデータをまとめています。

1. 0
`Ϟɺaϛ_
@

2. 1
ʡʡʡʡʡ
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3. 2
`Ϟɺaϛ_ '

4. 3
μ ϋɺaϏa' ϓϖμ`
6RXUFH=1LHOVHQ 6PDUWSKRQH PHGLD LQVLJKW 5HSRUW
http://www.netratings.co.jp/news_release/2013/04/News20130403.html
`Ϟɺaϛ_ ' Z

5. 4
Gၭၾƨႇ൶ ‫ވ‬൶ s
Source: Nielsen Mobile NetView 2013և3
http://www.netratings.co.jp/news_release/2013/05/20130528.html
`Ϟɺaϛ_ Ξ=5' Z ηΐ΋^

6. 5
`Ϟɺaϛ_ @ Λ·Ν
ď Ʊֆ‫42ڛ‬ևౚ /
http://www.soumu.go.jp/menu_news/s-news/01tsushin02_02000058.html
ֆ‫42ڛ‬և )Ⴒ჋*Ⴛ
ჂႨ*ႇ ႈ49.5%

7. 6E¾°ť ^d d K d, D/ ť d, ^K/ D/ ZWKZd
½ť$$ Ŧ°¾°Ŧn¯$ ¾$°$½¾$ $¾fŴ€ŴŴ¯fŴŴ¾nfŴ¯fŴ½Ŵ Ŧ¯
° Ʀ K^ ƦႇƭƬƩ*ƩჄ*Ʀtႇ ‫ވ‬൶‫܃‬ী
κϝc Z :HE η]KΖ^ Ϣϖμc (

8. 7
`Ϟɺaϛ_ Ξ

9. 8
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ıϯ
с Φɱ Φɱ 7 ıϯ
Ǐϴ
Φɱ D

10. ī ‫ڈ‬ ıϯ
‫ڑ‬ w
‫ڎ‬ ‫ݐ‬ Φɱ )ϯ
‫ڑ‬ w
ʡ ī ± ıϯ
‫ڑ‬ w
ī ı
‫ڎ‬ §
‫ڎ‬

11. ‫ڎ‬ ıϯ
ī ʡƘ ‫ڈ‬ Φɱ
‫ݛ‬Ǐ ŬT Ӊ )ϯ
ʡƘ ͋ Ȱ5 ļ Φɱ ɲ D

12. ՍΦɱ )ϯ )ϯ
Q ıϯ
Ĕ ΦɱD

13. ıϯ
2 Ǐϴ §
ĉ
`Ϟɺaϛ_ Ξ' ωɺ
˻®Š )ϯŠ
=΅Ρ[!ί`Ϟɺa
ϛ_ ηΠγΉΡ =ωɺ
Ξ ΚΝ·]ΖZ=
`Ϟɺaϛ_ Ξ=
Jε[·ΐΟ= Ζΐ
Ο=ZB Ξ ^^^=
6RXUFH 1LHOVHQ `Ϟɺaϛ_ ϡϓλκ' cbɺa

14. 9
`Ϟɺaϛ_ bμ a γΒ
6RXUFH Ϥϛɺc `Ϟɺaϛ_ =ϋϜcϏa=ϗ`υ ' =
‫ݛ‬
ı ϓ
ϴ ‫ڎ‬
ı
˻ º
ٓѺ
I
º͏ º
-ΘXΤΔίΖ·`Ϟɺaϛ_ =[]Z Ξέϗ`υ `=

15. 10
η^Η' Β^Ν·^`Ϟɺaϛ_
Žˑ ˌ
ɲ Žˑ ˌ
ɲ ʡ ɲ
6RXUFH Ϥϛɺc `Ϟɺaϛ_ =ϋϜcϏa=ϗ`υ ' =
΅δα^ωɺ Ξ Β^^`Ϟɺaϛ_ =
ϦɺψɺΟϋϏύbμ a=! Ξ΅ε][θ=

16. 11
' ɭ
6RXUFH Ϥϛɺc `Ϟɺaϛ_ =ϋϜcϏa=ϗ`υ ' =
`Ϟɺaϛ_ ίϋϜcϏa= ]Ζ]Ζ Β^]Ζ=

17. 12
`Ϟɺaϛ_ Ξ /

18. 13
ϓϖμ`ΑΟ ʂ4 ?ʃ
6RXUFH Ϥϛɺc `Ϟɺaϛ_ =ϋϜcϏa=ϗ`υ ' =
4 `Ϟɺaϛ_ η Ζ^Ϧɺψɺ η ΋^=
][= 4 Λ·Ν= Πϓϖμ`γε ·=

19. 14
6RXUFH Ϟɺσϒλ ς `Ϟɺaϛ_ ' Ο Ζ^Ϟɺσϒλ ςϓɺϋ =
`Ϟɺaϛ_ χμa=
κϝcΞ / ==
ΑΟ ZΡε= =
Ξ η ΋^=
ϓϖμ`ΑΟ ʂχɺϙ`?ʃ

20. 15
`Ϟɺaϛ_ γ^χɺϙ`' `ϣ c
6RXUFH c aυϢ=aϏaυϠ @`Ϟɺaϛ_ cbɺa@ =
ϗ`υ Ϊ=@ = = @
`Ϟɺaϛ_ η Ζ^ϦɺψɺZ9·=

21. 16
`Ϟɺaϛ_ Ξ ' Ζ^(χμa
6RXUFH c aυϢ=aϏaυϠ @`Ϟɺaϛ_ cbɺa@ =

22. 17
`Ϟɺaϛ_ Ξ ' Ζ^ κϝcσɺωϧ
6RXUFH c aυϢ=aϏaυϠ @`Ϟɺaϛ_ cbɺa@ =

23. 18
Ξ ^^^`Ϟɺaϛ_ γ^
η Ο Ϊ^ cϙϥɺί υϟη Ϊ^
6RXUFH Ϟɺσϒλ ς ʊ`Ϟɺaϛ_ ' Ο Ζ^Ϟɺσϒλ ςϓɺϋʋ =
Ξ η ΉϦɺψɺ η ΋^=

24. 19
`Ϟɺaϛ_ γ^ Ξ Β^^`ϣ c
6RXUFH Ϟɺσϒλ ς ʊ`Ϟɺaϛ_ ' Ο Ζ^Ϟɺσϒλ ςϓɺϋʋ =

25. 20
`Ϟɺaϛ_ Ξ Ξ=! ) Z ·
`Ϟɺaϛ_ ΍·Ν! )γ^ Z9·= χ`ο`a ΡΠ
ί=΅δZΕά εθ[_ɺ ɺa Ύ ^[Ξ ηΖ^Ϧɺψɺ =][=`Ϟɺaϛ_ η
Ζ^Ϧɺψɺ cϒcωɺZ ·[άΟέU΋δ^^=
6RXUFH Ϥϛɺc ʊ 5 ]^=`Ϟɺaϛ_ Ξμ ϋɺaϏa ʋ =
6RXUFH c κμcϏϝʊ`Ϟɺaϛ_ Zδ _ɺ ɺaZ )^Ϧɺψɺ ʋ =
6RXUFH c Ϧaϡϓλκʊ μ ϋcρϒλϜϞɺσϒλ ς3ϓɺϋʋ =
ϦɺψɺZ2) Ξ

26. 21
`Ϟɺaϛ_ ΞωϧϏϚ ςηΖ^
Δ=@ Ξ IΔ[ η=[ `Ϟɺ
aϛ_ ΡΠΞ Δ[ΐΟ΅ε]Ζ
Z=@Ο·ΉηΔ[A = Z
@΅^@Ο Δ]Δ[=
6RXUFH a_Ϟɺσϒλ ς @ `ϞbΞωϧϏϚ ς Ζ^ @
=`Ϟɺaϛ_ Ξ /Ζ^Ϧɺψɺ

27. 22
6RXUFH = ςcɺϝ @ `Ϟɺaϛ_ Ϧɺψɺ @
`Ϟɺaϛ_ Ξ γε=/· Z

28. 23
6RXUFH = ςcɺϝ @ `Ϟɺaϛ_ Ϧɺψɺ @
`Ϟɺaϛ_ Ξ γε= Z

29. 24
6RXUFH Ϥϛɺc @ 5 ]^=`Ϟɺaϛ_ Ξμ ϋɺaϏa @
H [ά`Ϟɺaϛ_

30. 25
6RXUFH Ϥϛɺc @ 5 ]^=`Ϟɺaϛ_ Ξμ ϋɺaϏa @
]· Κ[ΟZ / [^`Ϟɺaϛ_

31. 26
H ΛΡZ^
6RXUFH=*RRJOH Ϣϖμc Ϧɺψɺ

32. 27
`Ϟɺaϛ_ Ξ Β^[H =
Β]Γ]ΡύϣacΞ ΛΡZ^
6RXUFH=*RRJOH Ϣϖμc Ϧɺψɺ
υ ϖɺ`ϧ ε ΟΔΝ`Ϟɺaϛ_

33. 28
`ϣ c = ΞH = 6Ο
6RXUFH=$'.@`Ϟɺaϛ_ Ο / @
`ϣ c2 Ρ^ κρωϧ
κρωϧ `ϣ c2(Ή=PC=/ Ξ= ΟZ = Ј YΞ
=[ Ξ /κρωϧ ac_ɺΡΚΝ·^ ZΉZZ΋^=