Marketing mix History

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yosuke kobayashi

History of the marketing mix from the very begining

Business

Marketing Mix timeline (未完成)

1958: Borden: redefine
: Kenyon , Oxenfeldt :define
1956:Frey 2elements : Kelley and Lazer: the concept of
“product” & “mix” in each element
“Procedure” : Lipson and Darling: reduced the
elements
1916: Shaw: mixture of
agencies is most effective 1976: Kotler: generic 1995: Kotler: kotler
categorisation educational 7Ps
1953: Borden: introduced the
term “marketing mix” 1991: Kotler
redefined
To Be
& 12element+4 forces

Continued
…. 2011
1948: Culliton: the 1992:
concept of marketing mix Waterschoot and
van den Bulte

1930: converse: importance of 1985: Shapiro: three
mixing elements ; coordination key factors
of production and selling 1981: Booms : McCarthy and
and Binter: Perreault:
notion of 7Ps defined
1957:Howard

1960:McCarthy: 4P’s
Classification 1989: Kotler and
1911: Butler: implied Armstrong: defined
the marketing mix : Davies and
Brooks:defined Yosuke Kobayashi (2011)

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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Marketing mix History

1. Marketing Mix timeline (未完成) 1958: Borden: redefine : Kenyon , Oxenfeldt :define 1956:Frey 2elements : Kelley and Lazer: the concept of “product” & “mix” in each element “Procedure” : Lipson and Darling: reduced the elements 1916: Shaw: mixture of agencies is most effective 1976: Kotler: generic 1995: Kotler: kotler categorisation educational 7Ps 1953: Borden: introduced the term “marketing mix” 1991: Kotler redefined To Be & 12element+4 forces Continued …. 2011 1948: Culliton: the 1992: concept of marketing mix Waterschoot and van den Bulte 1930: converse: importance of 1985: Shapiro: three mixing elements ; coordination key factors of production and selling 1981: Booms : McCarthy and and Binter: Perreault: notion of 7Ps defined 1957:Howard 1960:McCarthy: 4P’s Classification 1989: Kotler and 1911: Butler: implied Armstrong: defined the marketing mix : Davies and Brooks:defined Yosuke Kobayashi (2011)

Marketing mix History

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