2. 2
NOTIFIES YOUR CLIENTS ON THEIR MOBILES
ABOUT YOUR PRODUCTS, ΝEW ARRIVALS, PRICES,
OFFERS, etc!
3. 3
CONTENTS
Mobile Revolution
The 6 vital elements of the mobile market
Google research on mobile usage in Greece
Online consumers choose the applications
Mobile Vs Web
Mobile Business
Your mobile shop
Notifications
Automatic Alerts
Contextual Marketing
The value of Contextual Marketing
Personalized notifications
New Customers
How can new customers find your Mobile shop
5
8
11
15
16
18
27
31
32
34
35
36
39
40
6. 6
The transition from Personal Computers to Mobile Devices has already
taken place!
1 out of 2 Smartphone users
Today…
Tomorrow
2out of 3!In Greece…
today 4.000.000Smartphone,
in 2017 7.000.000!!!
The Smartphone user
Daily:
• 2 hours of usage
• 100 times mobile is turned on
• Μean Value according to duration
• of connection is 15 seconds
7. 7
Monthly:
• 15 apps
• 10 hours of video,
• 15 hours of music
• 5 video calls.”
The speed of mobile acceptance
• Grows in 2X speed comparing to
the Internet,
• 3x faster than social media,
• 10x faster than Personal Computers.
Year after year, the gap is expected to grow more
dramaticallyasfrom2016,salesofmobiledevices
will be almost three times higher than those of
computer devices.
8. 8
The 6 Important Elements of
the Mobile Market
1. 56% is the percentage of Internet usage via mobile today,
while P.C Internet usage is reducing!
This was expected to occur in 2015, but since the beginning of 2014, Internet
usage through mobile devices has surpassed Internet usage through P.C!
2. 68% of the total clicks on
“Like” button of Facebook come
from a mobile device!
Are you ready to reach that audience?
9. 9
3. 62%of messages is accessed through a Smartphone
Today, more than ever before, the emails concerning sales, promotion,
information etc., are checked by consumers from their mobile phones. Make
sure that the email you send is mobile-friendly and will not “cut” or “resize”
if read from a Smartphone device.
Besides, 95% of emails are opened only in one device, which means that if
you open the mobile and email is not mobile-friendly, iit will most likely be
deleted.
Very few users leave their email to check it later from a P.C.
4. Mobile offers are redeemed 10 times more often than
printed offers
With a percentage of offer redemption 10 times more compared to printed
coupons, you can consider the mobile as a new medium to communicate
your offers to consumers.
10. 10
5. 80% of mobile phone users use their mobile devices, while
watching television
Surprisingly... The mobile phone users are not always on the go! The time
has come to consider that the use of multiple devices by consumers can
strengthen their relationship with your business!
6. 70% of consumers found all types of Push Notifications
valuable.
90% of apps are opened one time and are forgotten later. You should make
your application important and offer significant reasons to consumers to
return again and again.
Offer value to your customers and build a relationship with them
by sending valuable notifications
(push notifications).
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• 86%of uses have searched for a product through their mobile…
Are your consumers searching for a “coat” in your mobile shop? in
2’’ the relevant products appear while the system notifies them for
anything new entering the service!
• 53%completes an online purchase…
Your mobile shop connects directly your customer with the site of
your business for additional information and order through an e-shop.
• 43%completes an offline purchase…
Your mobile shop σας offers to your customer a navigation system
to locate your physical shop easier.
• 94%of users search for local business information resulting in:
• 58%of users connecting with the business…
With your mobile shop, consumers can communicate in 2’’ through
telephone with your business or connect directly to your site.
Google Research on mobile phone use in Greece
13. 13
• 69%of users visiting the business…
Your mobile shop, apart from direct connection with the website
of your business, offers a navigation service to lead the consumer
to your business more easily!
• 32%of users completing a purchase…
With a direct connection to your site and a navigation system, your
mobile shop leads the consumer on a purchase either through your
e-shop or your physical shop!
• 26%talk to others about the business…
Your mobile shop allows users to share your products on social
media!
The survey was conducted by Google in collaboration with Ipsos
MediaCT in Greece in the end of 2013, and showed that Smartphones are
now our main partners in the markets.
15. 15
Online Consumers Choose the Applications
According to a research by PayPal and Ipsos conducted in 2015, 64%
of Smartphone buyers globally, have completed a purchase through an
application (app) and 52% through a web browser (browser).
Among those who use both platforms, those preferred are the main
applications (47% prefer to shop through the application).
When all Smartphone and tablet users were surveyed on the benefits of
using an application for the payment of items either online or offline, most
reported as benefits: convenience (35%) and speed (30%). Another important
advantage they mentioned was “the existence of notifications to use offers/
discounts/coupons!”
16. 16
MOBILE technology with applications is a great way that allows us to
communicate with our customers directly!
According to a PwC (PricewaterhouseCoopers) research, today
Smartphones & tablets tend to replace shop windows, paving the way to
the business to develop the future marketplace
Mobile Vs Web
Navigation through the browser on your phone, is not usually a pleasant
experience. Definitely it’s hard for us to read texts through a mobile
screen and especially a site, does not offer direct communication possibilities
and consumer engagement! The most frequently reported activity among
Smartphone users is product research!
With the app the user is only one click away from the business, without
having to access the browser of the Smartphone to enter the website of the
business.
18. 18
Mobile Business
Your mobile business does not wait for customers to enter the shop or
your website. It “reads” those who are interested in your products and
leads them to your physical shop or e-shop, notifying them of new products,
new arrivals, promotions, prices, etc.
9 out of 10 consumers use mobile for pre-shopping activities, such as
finding products / services, shop operating hours, locations, etc. Also, 84%
of shoppers use their mobile devices while shopping to check product
availability.
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Your mobile business is in every mobile phone, with products, prices,
promotions, new arrivals, and suggestions through a simple update from
any computer!
In 1’’ the client sees your products, new arrivals, and offers by scroll down!
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With just one click the product appears,
covering impressively the whole
screen and customer sees the product
description!
User communicates with the
shop in just 2’’!
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Νavigation to your physical
shop with 1 click!
Connection to your website
with just 1 click!
22. 22
Sending of the product to
friends with 1 click!
Your mobile business does not wait for the customer to enter your shop, it
builds consumer needs (accommodation, car, child, furniture, food, etc.) and
alerts the consumer when necessary!
23. 23
The customer selects the categories that wants to be informed about and
receives a notification with every new entry!
Notifications are stored on the inbox
section with the option of delete anytime.
24. 24
Mobiplus is a second generation of mobile apps with customers that find
you over others apps! Today there are thousands of shops!
With a single click on the logo of the
business, the consumer sees the
product and «builds» the businesses
that interest him.
The consumer selects among the
settingstoviewbusinessesbydistance,
or alphabetically, or according to the
frequency of viewing their products.
25. 25
The service mobiplus has organized in a single app customer’s life! In each
“Category” there are products according to his needs which are different for
everyone, since the service “builds” the profile of each customer.
The customer can open the category of his/
her choice, or search anything that interests
him/her in all categories!
26. 26
With the ”Near Me”, the customer can check all the Businesses located near
and check their products with a single click!
With the navigation, customer is lead
very easily and directly to your shop!
27. 27
Your mobile shop
Supermarkets announce every 15-20 days in their mobile shop the
catalogue with their shop offers, their new products, deals, etc, with
images of the products, detailed description, and prices.
The workshops announce their services and products to consumers and
inform about their offers by sharing photos, prices and descriptions in their
mobile shop. The communication through telephone is immediate.
28. 28
The Clothing-Footwear shops during every season change update their
mobile shop with market news by entering new products, prices, and photos.
During the sales period or whenever they have a very good deal available,
they immediately inform their costumers on new prices and new products
on the market.
ΤheLinenandHouseholdequipmentshopsentertheirproductswithphotos,
prices, descriptions and show consumers a wide range of products that they
can find in their physical shop or in their website. An easy connection of the
shop with the e-shop enables shopping online!
29. 29
Food shops upload their delivery catalogue with photos of their dishes and
prices where the consumer can directly place an order. For each new menu
or offer, the mobile shop notifies any customers interested. The notification
alerts the consumer even if they are offline from your application!
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Notifications
Your mobile shop ‘’reads’’ what the user wants and notifies him/her on
products in time! Τhe notifications inform the customer for your
products-services, new arrivals, special offers, or for anything else
important you have to offer and lead him/her to your shop!
• Consumers don’t have much time--they have 10’’ to find what
they need.
With the Notifications you lead them to your mobile shop
and right after to your physical shop!
• Many times the phone does not have good signal and doesn’t
allow fast product search.
Notifications are stored in the inbox of the application so
the consumer can easily find them the moment he needs
them!
• Consumers are not always aware of all your products or
services you can offer.
With the Notifications system, you notify them of anything
new you have, even if they are offline from your application!
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Αutomatic Alerts
Every entry of a new product or offer or service reaches the same
afternoon all interested customers via text message in their mobiles,
even if they are offline from the application!
The notification
reaches every
afternoon customers
interested
By clicking the
notification, the inbox
opens and shows
the new products
entered
By opening the
notification, we can
see the products with
images, prices, and a
description
33. 33
Based on the product or service,
the consumer can choose the most
appropriate range of notifications!
If he/she wants e.g. updates
from a delivery or supermarket the
consumer will select «near»
If he/she is interested in
furniture, he/she will select «city»
If he/she wants notifications for
hotel packages, he/she will select
«country», etc.
By accessing the product page, the
customergetsalltheimportantinformation
that will lead him/her to buy the product!
• Impressive display covering 70%
of the screen with a photo and
description
• Precision of address and option of
navigation for finding the shop
• Contact via telephone in 1’’
• Connection to the Site and e-shop
for online shopping
• Direct sharing to friends and social
media
34. 34
Contextual Marketing
Contextual marketing is targeted advertising, based on previous and
general consumer behavior. With contextual marketing, you understand
better the needs of the consumer give the right information, to the right
person, in the right location and on the right time!
By using context you can achieve:
1. An increase of the number of clicks
in message notification, since it
considers the preferences/needs of
the receiver
2. Increase in sales conversion
3. Reduction of unwanted messages to
consumers
35. 35
What is the value of Contextual Marketing?
Your mobile shop understands the circumstances (context) each
consumer is found (their location, desires, behavior within the service)
and processes them in order to offer the user information the moment he
needs it.
• The well-targeted messages that are sent the right time, to the right
person, are extremely successful as they lead to customer retention
and generation of new sales.
• It grants power to the consumer, as he can choose whether he wants
to get notifications, on anything that interests him/her any time.
This process gives confidence in the business that it addresses only
consumers interested and builds a relationship with them.
• Consumers are always on the lookout for new offers or opportunities.
Especially when they get a notification the moment they need it, they
build a bond with the business.
36. 36
Personalized Notifications
Your mobile shop makes every customer unique. Consumers know
their location, what they see, what are they looking for, what interests
them and the time they want it. Respectively, the shop can manage customer
needs to deliver personalized notifications whenever they need them, in the
place they need them and that makes their relationship with you necessary.
Incollaborationwiththecustomerserviceof mobiplus,yousendNotifications
for your mobile shop, by selecting the audience that the message will reach!
The system groups the users depending on their location and what they click
within the application. Therefore, we can be aware of what thing interests
them to buy it!
Thus, in accordance with the contextual marketing behavior of users, you
send a targeted Notification on the audience that interests you!
• The users that clicked “sneakers” can receive a notification e.g. by
“Intersport” for the respective product as well as notifications on
sweatshirts or an exercise sets that are relevant items.
37. 37
• The users that click “women’s clothing”,
can receive a notification on a new
dress arrival e.g. from “Fullah Sugah”
or a notification for an amazing offer on
a female bag!
• Users that saw “travel’, can receive
a notification for travel packages or
hotel deals, as well as a notification
for travel merchandise from the
respective shops!
• Users that search for “BMW brake pads’’, can now receive notifications
on offers on brake pads e.g. from “Athens car”, as well as receive a
relevant notification at an Χ period of time in which they’ll need the
product!
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Νew Customers
Your mobile shop in mobiplus service as a second generation app, gives
you a great advantage because it addresses two audience types:
The customers that downloaded the service for your mobile shop, and
the customers of other shops that you can take advantage of as potential
customers!
That way, not only you can keep in touch with your own customers with
notifications of new products, arrivals, and promotions, but you can contact
anypotentialcustomersofothermobileshops,somethingthatonlymobiplus
service can offer you, in the Greek and global mobile market!
40. 40
How customers can find your Mobile shop
Thereare10waysthroughwhich,consumerscanfindintheir telephones
your mobile shop and your products/services.
1. 5%of consumers today find what they want by themselves!
People that are technology-savvy enter the Play Shop or AppShop
through their mobile to find what they want. If they seek food, delivery,
clothing, furniture etc., mobiplus appears. Additionally, mobiplus is in
the category of shopping apps in the Shop.
2. Through an update of your business.
You inform your customers that your business is on their mobiles. You
attach a QRcode on printed material of your business, in bags, in lunch
boxes… in anything that reaches the hands of the consumers!
In stickers and shop posters, it must be announced that the customer
can now find your mobile shop.
The same way you inform your customers on Facebook and other
social media, you can show your presence in mobiplus.
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3. Through customers of other mobile shops.
The consumers that download mobiplus for “Χ” business (Galaxia-
Praktiker –Raxevsky, etc) when they search for food, clothes, or
furniture etc, your mobile shop will appear as long as it’s updated with
products/and or services.
4. Through Automatic Notifications.
With each new product-service entry in your mobile shop, interested
users will receive a notification message same-day.
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5. Through “near me”.
When user goes out for shopping or wants to eat something, he/she
clicks “near me” and your shops appear. As long as you have updated
your products/services, the user enters and sees your mobile shop.
6. From a sign in your social media and site.
Onyourwebsite,yourFacebookpage,and
any other social media you are present,
you put a banner with the QRcode and
update: “Download and find us in your
mobile!’’. By clicking the banner the user
is able to download directly your mobile
shop.
7. SMS – EMAIL to your customers.
You send on the mobile phones of your
customers an sms for informing them to download directly your mobile
shop! Similarly, you send an email for notification and download of
your application.
8. Through Personalized Notifications.
In collaboration with the customer service of mobiplus you can choose
the appropriate target audience to send updates for your mobile shop.
9. Mobiplus notifies consumers for the entrance of new businesses.
10. Through mobile advertising.
We have invested in mobile advertising of the app as it is a mobile
service. Mobiplus appears with a banner in other apps, the user clicks
on it and downloads the service directly.
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START
YOUR MOBILE BUSINESS TODAY
From 300€/per year (includes VAT, for 1 shop)
See more at:
www.mobiplus.co
Contact us:
contact@mobiplus.co
+30 210 9701777
