2. Yewon Shin
Final “your choice” version
11 May 2016
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Yewon Shin
Final Concept
04 May 2016
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The concept of this visual is also about how animals help humans by being tested in animal testing, so the characteristics of rabbits are juxtaposed with
the shape of a life jacket. This visual is more of a realistic application than the pictogram displayed previously. This may not neccesarily be directly made
3. Yewon Shin
Final context
11 May 2016
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Animals
Are Protecting Us
Organizations/groupsGovernment Laws
Americans for Medical Advancement (AFMA)
Animal Justice Project
Cruelty Free International (CFI)
The Humane Society of the United States (HSUS)
The Animal Welfare Act (AWA) (7 U.S.C. § 2131) is the
only U.S. federal law that covers animals in research.
(The federal Public Health Service Policy on the Humane
Care and Use of Laboratory Animals covers animals in
NIH-funded research through recommended policy only,
not requirements. While it has the power to inspect, it re-
lies on self-reporting.)
nacted in 1966, it regulates the care and use of animals
in research, testing, teaching, exhibition, transport, and
by dealers. However, the AWA provides only minimal
protection for certain species while excluding others such
as rats, mice, and birds bred for research—who together
constitute an estimated 90-95% of animals in laborato-
ries. It excludes cold-blooded animals (fish, reptiles, and
amphibians), as well as farmed animals raised for food
and fiber or used in agricultural research—e.g., cows and
pigs.
For the less than 10% of animals in labs covered by the
AWA (dogs, cats, nonhuman primates—such as chim-
panzees and monkeys—guinea pigs, hamsters, rabbits,
and other warm-blooded animals), the law sets minimal
standards for housing, feeding, handling, veterinary care,
and for some species like chimpanzees, their psycholog-
ical well-being.
About Animal Testing Statistics
Animal testing is the use of non-human animals in exper-
iments that seek to control the variables that affect the
behavior or biological system under study.
The earliest references to animal testing are found in the
writings of the Greeks in the 2nd and 4th centuries BCE.
Aristotle and Erasistratus were among the first to per-
form experiments on living animals. Galen, a physician
in 2nd-century Rome, dissected pigs and goats, and is
known as the “father of vivisection”.
95% of animals used in experiments are not protected
by the federal Animal Welfare Act (AWA), which excludes
birds, rats and mice bred for research, and cold-blooded
animals such as reptiles and most fish.
A 2011 poll of nearly 1,000 biomedical scientists conduct-
ed by the science journal Nature found that more than
90% “agreed that the use of animals in research is essen-
tial.”
Chimpanzees share 99% of their DNA with humans, and
mice are 98% genetically similar to humans. The United
States and Gabon are the only two countries that allow
experimentation on chimpanzees.
Recognize
Therearemanydifferentmethodsinavoidinganimaltest-
ing that are currently in use or in the process of invention.
However, despite these new methods, animal testing is
still occuring in hundreds of companies and thousands of
products that we are all familiar with; in another words, it
is very hard to abruptly stop an action that has been go-
ing on for years. Therefore, we should at least recognize
the sufferings and pain that the animals go through and
not take them for granted. Without them being tested
may have affected us severely, being exposed to harmful
chemicals and their effects on our body.
Consequences
Animals are infected with diseases that they would never
normally contract, tiny mice grow tumors as large as their
own bodies, kittens are purposely blinded, rats are made
to suffer seizures, and primates’ skulls are cut open and
electrodes are implanted in them.
If a researcher uses a paralyzing agent on an animal but
does not monitor vital signs to make sure she/he is ad-
equately anesthetized, there is a great chance that the
animal is actually experiencing pain but unable to move.
Unfortunately, in some cases, the lab personnel often lack
the experience and training—and sometimes the sensi-
tivity—needed to avoid unnecessary animal suffering.
Animals in labs suffer not only pain from protocols, but
also severe stress from day-to-day laboratory life. They
spend their lives in barren cages, unable to make choices
or express natural behaviors. Most never experience fresh
air or sunshine, only bars and concrete.
CD232.102
Context Final
My concept was that “animals involved in animal testing protect us,” and focused on how we should pay attention and recog-
nize those animals. For finalizing my pun in context, I made a brochure about animal testing and recognizing the suffering
animals using my pictogram. This brochure contains general information and statistics of animal testing in the U.S., conse-
quences, laws, and organizations concerned with animal testing, and can be given out to people at animal cafes, awareness
events, and much more.
Brochure Design Spread
4. Yewon Shin
Typewritten page
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CD 232.102
My main message and focus is that it is inevitable that animal testing occurs but it is important that we recognize
and be aware of the sufferings that the animals go through because they are in a way protecting us from harmful
chemicals. At first, I brainstormed about different ideas including overfishing, jaywalking, and burning tress to
make natural gases and resources in the U.S.. As I was sketching more and more, the idea and conflict that the
topic“animal testing”holds captivated me the most, so I decided to move on with this idea. I think that I was not
that conscious of what I was sketching when I came up with the idea of juxtaposing life jacket and animal face;
however, because I was really focused on thinking about how to combine“animal testing”and“protection”, I was
able to think of this visual pun.
As we all did, I started off by simply doing pencil sketches of different styles of life jackets and animal faces. I
observed the important features that make life jackets look like life jackets, and took variations of animal faces
into consideration as well. Through in-class critiques and discussions, I continued developing this visual pun on
the computer, using Photoshop and Illustrator to create the pictogram and the 3D model of the actual life jacket
on a mannequin. I struggled a bit trying to reduce unneccessary details for the pictogram; I got rid of the funky
eyes and the buckles and instead focused more on whiskers, teeth, and the ears. At the end, I designed an infor-
mational brochure using the pictogram on inDesign with the purpose of spreading the information about the
situation of animal testing and its inevitability, and how we should not take it for granted.
The media I used for creating the 3D model of the“rabbit-face life jacket”, which was Photoshop and Illustrator,
gives a sense that it is an actual product that can be worn while the pictogram simply looks like a logo. I did not
want to make an actual life jacket nor did I think that people would wear it even if it was real so I chose to work
with the pictogram for my final in-context design.
6. Yewon Shin
2 Concepts, 2 drawings each (part 4)- revised
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Yewon Shin
Assignment 4
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Yewon Shin
Assignment 4
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7. Yewon Shin
Four concept directions (part 3)
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Yewon Shin
4 Concepts-burning trees for our own good
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Yewon Shin
4 Concepts-overrshing
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8. Yewon Shin
Four concept directions (part 3)
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Yewon Shin
4 Concepts-overrshing
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Yewon Shin
4 Concepts-jaywalking
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9. Yewon Shin
Brainstorming thumbnails (part 2)
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Yewon Shin
Part 2 - 50 Thumbnails, visual brainstorming
06 April 2016
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Yewon Shin
Part 2 - 50 Thumbnails, visual brainstorming
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10. Yewon Shin
Brainstorming word lists, typed (part 1)
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Environmental/Social
Whales
Water
Flushing
Animal testing
Rainforest
Plastic bags
Oil spills
Public housings
GMOs
Climate change
Pesticides
Pollution
Politics
Healthcare
Greenhouse gases
Forest fires
Refugees
Overfishing
Gun control
Terrorism
Ivory trade
Genetic pooling
Negative
Guns
Tobacco
Bomb
(NO SIGN)
hypodermic needle
social media
fire
micro beads
casket
knife
skull
blood
cigarettes
plastic bag
caution tape
chainsaw (tree stump)
lead paint
poison
car crash
aerosol spray
lighting/lightening (?)
fur coat
gas mask
jail cell
Positive
Rainbow flag
Shovel
Seeds
Watering can
Leaf
Money
Chalkboard
Coffee
Trophy
Butterfly
House
Cake
Flower
Watch
Laptop
Light bulb
Lifting weights
Books
Bed
Apple
Presents
Raincoat
Finish line
Bike
Music notes
Electrical outlet
11. Yewon Shin
Additional sketches
11 May 2016
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Yewon Shin
3 context sketches
04 May 2016
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This is a package design for pet food using my logo design. The package is going to be a rectangular box that has the ears parts on the top sticking out.
This part can be used as handles for carrying the box, makes it easier for consumers to open the box by simply pulling them, and grabs attention. My
ideas are based on the concept that animals in animal testing are suffering and donating their lives for humans’benefits. This box is supposed to be a
product part of a charity campaign that raises awareness and recognition for animals in animal testing. People would purchase this product and part of
the money will go to make the conditions of animal testing better.
Yewon Shin
3 context sketches
04 May 201
CD 232.10
The top one is a necklace that has elements of the logo broken into smaller parts and small text that reads“be aware.” This context idea is very approac
able and can be part of everyday life of people, exposing them more to the idea about animals in animal testing and raising more awareness.
The bottom one is a water bottle or tumbler that has paper print of the logo inside the transparent plastic covering the bottle. It says“recognize.”on th
lid of the bottle and subtly gives away the idea that we should be aware of animals in animal testing and how they are suffering for us.
