3. Brief Overview • First introduced by General Mills in 1954 • Product line includes both cereal and yogurt • Part of Big G Cereals • Ready-to-eat cereal, General Mills' biggest business • Competitors: Kellogs and Post Holdings
7. Mass Media Advertising • Sliiy rabbit, Trix are for kids! • SillyRabbit.com, banner ads on kid-friendly sites • Big G movemnt, less sugar, more whole grain • Targeting young children, health-conscious parents