Presentation proposal for SXSW 2020.

1. July 18, 2019
Hello
SXSW.The State of Digital Retail in APAC.

2. Retail in APAC.
RFID, motion sensor, eye tracker. The retail technology in APAC is
taking over the beauty segment by storm.

7. Learn about the evolving landscape of
retail in APAC and how our digital
behaviour contributes to and shapes it.

8. Topics.
1.The digital mould.
2.The evolving retail landscape.
3.The future of retail.

9. Overview.
The digital
mould.
The internet, geographic
proximity and culture shaping
digital behaviours in APAC.
The future of
retail.
Meaningful human interactions
become the core of the retail
experience while technology
facilitates and improves
decision making.
Empowered millennials and how
they influence transformation in
the digital retail landscape.
The evolving retail
landscape.

10. Takeways.
This presentation will help you to…
Understand how mindsets
now outstrip the usefulness
of demographics for
understanding and catering
to complex human needs.
Be informed about the shift in
retail and the convergence of
digital and physical experiences.
Understand how technology and
human connection both play an
important part in retail.

11. Audiences.
This presentation is intended for…
You're interested in digital
retail transformation and
trying to make sense of the
landscape of options.
Look behind the scenes at what an
actual design team is doing.
Ambitious
brands.
You work in retail, build or sell
technology for retail or are
responsible for innovating
within your industry.
Get perspective and compare your
experiences with ours.
Retail partners and
innovators.
You're a working designer and
are looking to add aspects of
industrial, service and digital/
physical interaction design to
your repertoire.
See how designers are Huge are
translating UX to adjacent disciplines.
Design
practitioners.

12. Presenter.
Interaction Designer @ HUGE Singapore
www.i-vyh.com
ihuang@hugeinc.com
Ivy Huang.
Ivy is an interaction designer with HUGE Singapore.
She made a career switch from fashion and footwear
design to digital and experience design to open her
mind and perception towards the world and design.
Ivy has worked in both startup and multi-national
companies and spent majority of the time working
closely and collaborating with other teams, local and
regional. She is now focusing on designing for P&G’s
SK-II retail and user experience projects.

13. Done.July 18, 2019
The State of Digital Retail in APAC.