The document discusses the naming process for a brand called "Braink" that focuses on future neuron link technology connecting the human brain. It explores potential character words for the brand like "fantasy", "deep", "alive", and "dream". Diagrams are also mentioned that sketch the brand character.

1. Source for Brand Character Words
Song: Faded
Artist: Alan Walker
Neuralink & Brain’s Magical Futures Xin Li

2. Naming Process
• Neuron
• Link
• Future
• Evil
• Brainstorm
• Love
• Brain+Link=Braink
Neuralink & Brain’s Magical Futures Xin Li

3. Final Product/Service Name
Braink
• For my subject focuses on the future technology of which
neuron link technique connecting human brain-----Create a
magic future.
Neuralink & Brain’s Magical Futures Xin Li

4. Brand Character Diagram Sketches(s)
Neuralink & Brain’s Magical Futures Xin Li

5. Persona
Purpose
Language
Tone
Braink
Fantasy
Deep
Alive
DeeperDive
Dream
Running
ShallowWater
AnotherDream
NotFade
Imaginary
Monster Inside
Eternal
Dive
Atlantis
Light
Breathing
Brand Character Diagram
Neuralink & Brain’s Magical Futures Xin Li

6. Persona
Purpose
Language
Tone
Braink
Fantasy
Deep
Alive
DeeperDive
Dream
Running
ShallowWater
AnotherDream
NotFade
Imaginary
Monster Inside
Eternal
Dive
Atlantis
Light
Breathing