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   business                                                                                                                                                                 DC
                                                                                                                                                                                         Bengaluru ● Monday ● 21 September 2009
                                                                                                                                                                                                                                                           15
                                                                                                                                                                                                     MS OFFENSIVE: Microsoft filed five
                                                                                                                                                                                                     civil lawsuits in Seattle, Washington,
                                                                                                                                                                                                     against alleged “malvertisers.”
                                                                                                                                                                                                     Malvertising is the term used to describe
                                                                                                                                                                                                     harmful online advertising and works by
                                                                                                                                                                                                     camouflaging malicious code as harmless
                                                                                                                                                                                                     online advertisements.
                                               MORE BASICS: Amazon.com                   M&A FOCUS:: IT firm
                                               is expanding its line of private-         Omnitech InfoSolutions is eyeing
                                               label products and will offer             overseas acquisitions and hopes
                                               basic consumer electronics
                                               items such as cables and blank
                                               DVDs under the AmazonBasics
                                               brand.
                                                                                         to seal at least one transaction
                                                                                         by end-this fiscal. The firm is
                                                                                         looking at opportunities in the
                                                                                         US and central Europe.
                                                                                                                                        TECHNOMICS
                                                                  Simulations from city
                                                                                                                                                                                                                                          Drop in IT
                    A dose                                                                                                                                                                                                                attrition:
                      of IT                                                                                                                                                                                                               Survey

                                                                  power GE air engines
                                                                                                                                                                                                                                          Kolkata, Sept. 20: The


 IT’s chance                                                                                                                                                                                                                              economic slowdown seems
                                                                                                                                                                                                                                          to have seen a drop in attri-
                                                                                                                                                                                                                                          tion rate and salary increase
                                                                                                                                                                                                                                          of IT employees, according
                                                                                                                                                                                                                                          to a survey.

 at Fortis                                                        GOUTAM DAS
                                                                                    BENGALURU
                                                                                                  velocity which may cause
                                                                                                  damage. If the bird hits the
                                                                                                  fan portion, it can also go
                                                                                                                                  damage.
                                                                                                                                    “Our engineers work on
                                                                                                                                  computer simulations for
                                                                                                                                                                   metals do but are lighter.
                                                                                                                                                                   While GE90 only had com-
                                                                                                                                                                   posite fan blades, the latest
                                                                                                                                                                                                      for the next generation of
                                                                                                                                                                                                      narrow body aircraft or air-
                                                                                                                                                                                                      craft with a single aisle. The
                                                                                                                                                                                                                                            The average IT sector
                                                                                                                                                                                                                                          attrition rate, which was 18
                                                                                                                                                                                                                                          per cent last year has
                                                                                                                                                                                                                                          dropped to 15 per cent,
 Kapil Khandelwal                 clinical operations sides.      Sept. 20: It is indeed para-    inside the core — the com-      different aircraft engine        GEnx jet engine also has a         engine programme is called          according to a survey by
                                  The scale of operations of      doxical that a campus with a    pressor and the high pres-      components: the fan, the         composite fan casing.              Leap-X. The team is also            IDC, a premier global


 A
         cquisitions         in   the merged entities allow       distinctive rural feel —        sure turbine. It can damage     rotating parts, bearings, the    Together, the composites           working on what it calls ‘e-        provider of market intelli-
         healthcare       have    for the rationalised IT         where a water body and nice     the blades mechanically and     structural      components,      can result in a weight reduc-      Core’. GE is coming up              gence, advisory services,
         outperformed every       budgets of the two compa-       green cover attracts many       create performance and          combustion       technology.     tion of 1000 pounds per air-       with a single core scalable         and Dataquest.
 other sector in the first half   nies to be gainfully            migratory birds a year —        operation-related issues.       They are involved in simu-       craft, the company claims.         model for three range of air-         Despite the marginal
 of 2009. In the US alone,        deployed on several key         has engineers working on        That’s why engines are test-    lating how a particular com-       The aviation team in India       crafts — the business air-          increase in salaries, a
 approximately USD 130            merger initiatives. The first   some of the most complex        ed thoroughly for bird          ponent or a sub-module           is currently involved in           craft, regional aircrafts, and      freeze on fresh induction,
 billion have flowed from         and the foremost issue is       technologies. GE’s John F.      tests,”           Bangalore     would behave in a typical        design and analysis work           narrow-bodied ones.                 lay-offs, cutting down on
 321 deals in the first half.     laying the immediate            Welch Technology Centre in                                                                                                                                              talent and keeping offer let-
 In India, we have wit-           strategic direction for the     Bengaluru, for instance,                                                                                                                                                ters on hold, the industry
 nessed the largest deal ever     merged IT, ensuring that it     played an important role in                                                                                                                                             saw a dip in attrition rate to
 in the hospital sector with      is aligned with the clinical    designing the advanced                                                                                                                                                  15 per cent.
 the      acquisition        of   and business management         combustor in ‘GEnx engine’                                                                                                                                                The average retention
 Wockhardt Hospitals by           of the hospitals.               that power the Boeing 787                                                                                                                                               rate, defined as percentage
 Fortis.                            Let us remember that in       Dreamliner among other                                                                                                                                                  of employees retained out
   Given the scale of the         hospitals, unlike other         aircraft.                                                                                                                                                               of the total employees as on
 Indian private hospitals sec-    industries, doctors, medical      A recently con-                                                                                                                                                       March 31, 2008, improved
 tor, this landmark deal is       professionals and the IT        cluded technolo-                                                                                                                                                        to 85 per cent, from 79 per
 very much comparable to          staff, in many cases, tend to   gy fest at the                                                                                                                                                          cent in 2008, the survey
 the largest deal in the histo-   be loyal to their hospital      c a m p u s                                                                                                                                                             stated.
 ry of private hospital indus-    and meeting their expecta-      revealed more                                                                                                                                                             The survey results indi-
 try, the merger of Hospital      tions may be in direct con-     about       the                                                                                                                                                         cate a visible improvement
 Corporation of America           flict with the overall sys-     Indian avia-                                                                                                                                                            in work environment even
 and Columbia Hospitals.          tems, processes, and the IT     tion team’s                                                                                                                                                             though the average salary
   While we celebrate this        consolidation planning.         importance                                                                                                                                                              increases during the year
 deal, mergers in hospitals         Since       both    Fortis-   in the over-                                                                                                                                                            were pared to 1.4 per cent.
 and      the     consequent      Worckardt have been             all GE air-                                                                                                                                                               The salary increases for
 restructuring have resulted      redefining their IT opera-      craft engine                                                                                                                                                            employees with less than
 in mixed outcomes of             tional strategy, technology     ecosystem.                                                                                                                                                              two years of experience
 improved access in com-          and architectures due to        T      h     e                                                                                                                                                          earned 2 per cent increase.
 munities, cost of care to        the downturn in the econo-      Bengaluru                                                                                                                                                               Those between 5.1 and 10
 patients, hospital clinical      my, the merger becomes a        centre is the                                                                                                                                                           years received an average
 outcomes, profitability and      good reason for the             main address                                                                                                                                                            salary hike of 5 per cent
 efficiency of operations.        merged IT to re-architect       for computer                                                                                                                                                            and those with over 10 year
   However, the Singh             for more efficient opera-       design       and                                                                                                                                                        experience earned four per


                                                                                                                                                                      Hybrid
 brothers, promoters of           tions.                          analysis simula-                                                                                                                                                        cent salary increase.
 Fortis, have gained from           Empirically, merged hos-      tion where 500                                                                                                                                                            In addition to work-life
 their experience of Escorts      pitals that have successfully   engineers have                                                                                                                                                          balance, job security came
 and other brown field hos-       used post-merger integra-       been checking the                                                                                                                                                       out as a crucial factor in the
 pital acquisitions in ensur-     tion as an exercise to trans-   impact of what is                                                                                                                                                       survey.
 ing retention of key clini-
 cal staff and, thereby, con-
 tinuity of care. In the case
 of Wockhardt’s acquisi-
                                  form their IT architectures
                                  have been able to deliver
                                  positive clinical and opera-
                                  tional outcomes. Some of
                                                                  technically called
                                                                  ‘engine imbalance’,
                                                                  which can lead to disas-
                                                                  ters in mid-air.
                                                                                                                                                                      Locomotives                                                           The study reveals that
                                                                                                                                                                                                                                          there is a drastic fall in the
                                                                                                                                                                                                                                          number of people who feel
                                                                                                                                                                                                                                          that their job is secure with-
 tion, the promoters have         the areas that Fortis-            The computer simulations                                                                                           GE is developing ‘hybrid                           in their company.
 been very involved in the        Wockhardt would need to         help in optimal design of the                                                                                        locomotives’ that uses a                             The reducing bench and
 pre-merger activities to         jointly evaluate is moving      aircraft engine and drasti-                                                                                                                                             mass layoffs by the larger
 ensure successful closure        to world-class custom-off       cally drive                                                                                                          mix of diesel and battery.                         players seems to have left
 of the deal.                     the shelf (COTS) applica-       down       the                                                                                                       Although the firm was                              an impact on the minds of
   While the post-merger          tions in clinical systems,      expenses related to physical    The aviation team               operating environment. We                            targeting the first com-                           people.
 integration of Wockhardt         patient management and          tests demanded by federal                                       use commercially available                           mercial one to hit the                               A majority of IT employ-
 and Fortis is ongoing, the       relationship systems, clini-    institutions — they often       in India is                     software and we simulate                                                                                ees said they changed jobs
 scale of the transaction         cal department systems,         run in millions of Dollars. A   currently involved              the event in such a way that                         tracks in 2010, the eco-                           for better salaries and com-
 opens up huge opportunity        medical devices integra-        physical ‘Fan blade-out                                         it helps us in reducing the                          nomic slowdown may                                 pensation (53 per cent),
 for integration of IT func-      tion, facilities management     test’, where the impact of a    in the design and               number of physical tests                                                                                overseas postings (38 per
                                                                                                                                                                                       now delay the process, a
 tions for both the merging       systems, business and clini-    fan blade malfunction at        analysis work for               required,” Walia says.               GE official said. Hybrids, simply put, are                         cent), better job security
 companies.                       cal intelligence over cus-      take-off is tested, can cost    the next                          GE says its use of compos-                                                                            (18 per cent), flexible
   Given the IT maturity and      tom development.                between $10 million and                                         ites technology — that is            all about generating, storing and using                            working hours (18 per cent)
 leadership at both the com-        While this implementa-        $15 million.                    generation engine               replacing metal components           energy efficiently. This is what GE is                             and training and develop-
 panies, this would be an         tion would be a large trans-      An aircraft engine is typi-   programme for                   with materials such as car-          doing with locomotives: when brakes                                ment (9 per cent).
 occasion for the merged          formation; it would defi-       cally tested on multiple        narrow body                     bon fibers and ceramic,              are applied to a train on the tracks, lot                            The survey also reveals
 entity to transform their IT     nitely       take     Fortis-   parameters. Besides Fan                                         besides innovative design -                                                                             that     companies       have
 functions,       technology      Wockhardt to establish new      blade out, there is cold        aircraft, called                has been making its blades           of energy is wasted. The firm is figuring                          become more transparent in
 architecture, rationalise        IT paradigm in Indian           weather, heavy rain environ-    Leap-X.                         bird-strike tolerant. Its            out if this energy can be stored in bat-                           their communication with
 solutions portfolio to adopt     healthcare industry and         ment, crosswind, and bird                                       GE90 engine, in circulation          teries and used for the running auxil-                             employees giving them a
 world-class IT solutions,        steer ahead of their rival      strike tests. The Bengaluru                                     since 1999, has had 38 bird                                                                             sense of belonging. They
 both on the enterprise and       Apollo.                         centre currently simulates      Engineering         Centre’s    hits thus far around the             iaries such as the compressor and                                  have also gone ahead and
                                                                  bird hits and fan blade out     Jaswinder Walia says.           world but “zero distress”.           cooling fans. The engine’s horse power                             adopted a higher degree of
           Kapil Khandelwal is the founder-director of            events.                         Computer simulations can          Composite materials give           requirement is thereby reduced.                                    professionalism in their
           Disease Management Association of India.                 “When a bird hits an          accurately predict the fail-    the same amount of                                                                                      dealings with employees as
                                                                  engine, it is the relative      ure of the blades and related   mechanical properties as                                                                                well as customers or sup-
                                                                                                                                                                                                                                          pliers.
                                                                                                                                                                                                                                            Another key finding is


Tech in starring role at NY Fashion Week
                                                                                                                                                                                                                                          that more employees are
                                                                                                                                                                                                                                          satisfied with the interest
                                                                                                                                                                                                                                          shown by their companies
                                                                                                                                                                                                                                          as well as their immediate
                                                                                                                                                                                                                                          seniors in helping them
                                                                                                                                                                                                                                          strike a work-life balance
JAN PASCHAL and                   shoppers to buy clothes from                                                                                                     through technology.” With          challenged buyers to buy            compared to last year.
MARTINNE GELLER                   their phone.                                                                                                                     cable television and the           well,” Leon said, noting that         More employees believe
                     NEW YORK       “This is the technology                                                                                                        Internet, designers know that      e-mail has given Opening            that training has helped
                                  that’s changing our lives,”                                                                                                      their shows can be seen by         Ceremony better access to           them in their all round
Sept. 20: The Internet and        said Kamali, who displayed                                                                                                       many more people than just         new designers.                      growth.
advances in technology are        her spring and summer 2010                                                                                                       the buyers, editors and              Designers, including those          On the salary and com-
transforming fashion, mak-        collection as well as exclu-                                                                                                     media who attend, and in           behind Proenza Schouler,            pensation front, a surpris-
ing it easier for designers to    sive lines for eBay Inc and                                                                                                      some cases, they are design-       are finding that technology         ingly high number of
create collections and less       Walmart.com at the Apple                                                                                                         ing accordingly.                   can also help the actual            employees feel that they
expensive for them to show        store in Manhattan’s Soho                                                                                                          “Back in the day, shows          design work by allowing             are being paid at par with
and sell their work, experts      neighbourhood.                                                                                                                   were squarely aimed at edi-        artists to explore new ideas        industry standards com-
say.                                Kamali’s iPhone applica-                                                                                                       tors and buyers mostly,” said      and processes.                      pared to last year. — PTI
  Instead of spending tens of     tion has a “Try Before You                                                                                                       Lazaro Hernandez, half of            But Simon Collins, the
thousands of dollars on a         Buy” option, which allows                                                                                                        the duo behind the label           dean of fashion at Parsons
runway show at New York           clothes to be sent overnight                                                                                                     Proenza Schouler. “Now,            The New School for Design,
Fashion Week, some design-        to a customer, who provides                                                                                                      when you do a show, you            said even though technology
ers presented collections for     her credit card information,                                                                                                     think about the fact that          is helpful, there is still no
spring and summer 2010            so she can try them on at                                                                                                        everyone’s going to see it on      substitute for talent and hard
online, while others are          home before committing to                                                                                                        the Internet the next day. It’s    work. “Absolutely, there’ll
expanding the reach of their      buy.                                                                                                                             become much more demo-             be people out there that have
brand by making it easier for       Menswear designer Miguel                                                                                                       cratic.” That democracy            incredibly successful busi-
shoppers to buy their clothes     Antoinne and womenswear                                                                                                          goes both ways, according to       nesses that don’t know the
online.                           designer Marc Bouwer both       book adorned with a Tam         New York Fashion Week,          park could watch.                Humberto Leon, co-founder          first thing about (draping
  Designer Norma Kamali           put on virtual fashion shows,   design. Mazdack Rassi, co-      said he hopes to broaden the      “It goes back to opening it    of      retailer     Opening       and construction), just think
and Polo Ralph Lauren             while models at Vivienne        founder and creative director   reach of Fashion Week and       up to the consumer,” Rassi       Ceremony. “The Internet has        it up, put it on the computer,
Corp’s Rugby brand both           Tam’s show carried gold         of Milk Studios, a hip down-    was considering projecting      said during a panel discus-      really challenged buyers           fire it off to the factory and it
have applications for Apple       “digital clutches” — a          town space that showed          shows on the side of a build-   sion on the future of fashion.   because now information is         works,” Collins said.
Inc’s iPhone that allows          Hewlett-Packard Co net-         about 70 collections during     ing so people at a nearby       “That can only be done           everywhere ... it’s really                               — Reuters

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Fortis Acquistion of Wockhardt Hospital : Kapil Khandelwal, www.kapilkhandelwal.com

  • 1. cmyk cmyk business DC Bengaluru ● Monday ● 21 September 2009 15 MS OFFENSIVE: Microsoft filed five civil lawsuits in Seattle, Washington, against alleged “malvertisers.” Malvertising is the term used to describe harmful online advertising and works by camouflaging malicious code as harmless online advertisements. MORE BASICS: Amazon.com M&A FOCUS:: IT firm is expanding its line of private- Omnitech InfoSolutions is eyeing label products and will offer overseas acquisitions and hopes basic consumer electronics items such as cables and blank DVDs under the AmazonBasics brand. to seal at least one transaction by end-this fiscal. The firm is looking at opportunities in the US and central Europe. TECHNOMICS Simulations from city Drop in IT A dose attrition: of IT Survey power GE air engines Kolkata, Sept. 20: The IT’s chance economic slowdown seems to have seen a drop in attri- tion rate and salary increase of IT employees, according to a survey. at Fortis GOUTAM DAS BENGALURU velocity which may cause damage. If the bird hits the fan portion, it can also go damage. “Our engineers work on computer simulations for metals do but are lighter. While GE90 only had com- posite fan blades, the latest for the next generation of narrow body aircraft or air- craft with a single aisle. The The average IT sector attrition rate, which was 18 per cent last year has dropped to 15 per cent, Kapil Khandelwal clinical operations sides. Sept. 20: It is indeed para- inside the core — the com- different aircraft engine GEnx jet engine also has a engine programme is called according to a survey by The scale of operations of doxical that a campus with a pressor and the high pres- components: the fan, the composite fan casing. Leap-X. The team is also IDC, a premier global A cquisitions in the merged entities allow distinctive rural feel — sure turbine. It can damage rotating parts, bearings, the Together, the composites working on what it calls ‘e- provider of market intelli- healthcare have for the rationalised IT where a water body and nice the blades mechanically and structural components, can result in a weight reduc- Core’. GE is coming up gence, advisory services, outperformed every budgets of the two compa- green cover attracts many create performance and combustion technology. tion of 1000 pounds per air- with a single core scalable and Dataquest. other sector in the first half nies to be gainfully migratory birds a year — operation-related issues. They are involved in simu- craft, the company claims. model for three range of air- Despite the marginal of 2009. In the US alone, deployed on several key has engineers working on That’s why engines are test- lating how a particular com- The aviation team in India crafts — the business air- increase in salaries, a approximately USD 130 merger initiatives. The first some of the most complex ed thoroughly for bird ponent or a sub-module is currently involved in craft, regional aircrafts, and freeze on fresh induction, billion have flowed from and the foremost issue is technologies. GE’s John F. tests,” Bangalore would behave in a typical design and analysis work narrow-bodied ones. lay-offs, cutting down on 321 deals in the first half. laying the immediate Welch Technology Centre in talent and keeping offer let- In India, we have wit- strategic direction for the Bengaluru, for instance, ters on hold, the industry nessed the largest deal ever merged IT, ensuring that it played an important role in saw a dip in attrition rate to in the hospital sector with is aligned with the clinical designing the advanced 15 per cent. the acquisition of and business management combustor in ‘GEnx engine’ The average retention Wockhardt Hospitals by of the hospitals. that power the Boeing 787 rate, defined as percentage Fortis. Let us remember that in Dreamliner among other of employees retained out Given the scale of the hospitals, unlike other aircraft. of the total employees as on Indian private hospitals sec- industries, doctors, medical A recently con- March 31, 2008, improved tor, this landmark deal is professionals and the IT cluded technolo- to 85 per cent, from 79 per very much comparable to staff, in many cases, tend to gy fest at the cent in 2008, the survey the largest deal in the histo- be loyal to their hospital c a m p u s stated. ry of private hospital indus- and meeting their expecta- revealed more The survey results indi- try, the merger of Hospital tions may be in direct con- about the cate a visible improvement Corporation of America flict with the overall sys- Indian avia- in work environment even and Columbia Hospitals. tems, processes, and the IT tion team’s though the average salary While we celebrate this consolidation planning. importance increases during the year deal, mergers in hospitals Since both Fortis- in the over- were pared to 1.4 per cent. and the consequent Worckardt have been all GE air- The salary increases for restructuring have resulted redefining their IT opera- craft engine employees with less than in mixed outcomes of tional strategy, technology ecosystem. two years of experience improved access in com- and architectures due to T h e earned 2 per cent increase. munities, cost of care to the downturn in the econo- Bengaluru Those between 5.1 and 10 patients, hospital clinical my, the merger becomes a centre is the years received an average outcomes, profitability and good reason for the main address salary hike of 5 per cent efficiency of operations. merged IT to re-architect for computer and those with over 10 year However, the Singh for more efficient opera- design and experience earned four per Hybrid brothers, promoters of tions. analysis simula- cent salary increase. Fortis, have gained from Empirically, merged hos- tion where 500 In addition to work-life their experience of Escorts pitals that have successfully engineers have balance, job security came and other brown field hos- used post-merger integra- been checking the out as a crucial factor in the pital acquisitions in ensur- tion as an exercise to trans- impact of what is survey. ing retention of key clini- cal staff and, thereby, con- tinuity of care. In the case of Wockhardt’s acquisi- form their IT architectures have been able to deliver positive clinical and opera- tional outcomes. Some of technically called ‘engine imbalance’, which can lead to disas- ters in mid-air. Locomotives The study reveals that there is a drastic fall in the number of people who feel that their job is secure with- tion, the promoters have the areas that Fortis- The computer simulations GE is developing ‘hybrid in their company. been very involved in the Wockhardt would need to help in optimal design of the locomotives’ that uses a The reducing bench and pre-merger activities to jointly evaluate is moving aircraft engine and drasti- mass layoffs by the larger ensure successful closure to world-class custom-off cally drive mix of diesel and battery. players seems to have left of the deal. the shelf (COTS) applica- down the Although the firm was an impact on the minds of While the post-merger tions in clinical systems, expenses related to physical The aviation team operating environment. We targeting the first com- people. integration of Wockhardt patient management and tests demanded by federal use commercially available mercial one to hit the A majority of IT employ- and Fortis is ongoing, the relationship systems, clini- institutions — they often in India is software and we simulate ees said they changed jobs scale of the transaction cal department systems, run in millions of Dollars. A currently involved the event in such a way that tracks in 2010, the eco- for better salaries and com- opens up huge opportunity medical devices integra- physical ‘Fan blade-out it helps us in reducing the nomic slowdown may pensation (53 per cent), for integration of IT func- tion, facilities management test’, where the impact of a in the design and number of physical tests overseas postings (38 per now delay the process, a tions for both the merging systems, business and clini- fan blade malfunction at analysis work for required,” Walia says. GE official said. Hybrids, simply put, are cent), better job security companies. cal intelligence over cus- take-off is tested, can cost the next GE says its use of compos- (18 per cent), flexible Given the IT maturity and tom development. between $10 million and ites technology — that is all about generating, storing and using working hours (18 per cent) leadership at both the com- While this implementa- $15 million. generation engine replacing metal components energy efficiently. This is what GE is and training and develop- panies, this would be an tion would be a large trans- An aircraft engine is typi- programme for with materials such as car- doing with locomotives: when brakes ment (9 per cent). occasion for the merged formation; it would defi- cally tested on multiple narrow body bon fibers and ceramic, are applied to a train on the tracks, lot The survey also reveals entity to transform their IT nitely take Fortis- parameters. Besides Fan besides innovative design - that companies have functions, technology Wockhardt to establish new blade out, there is cold aircraft, called has been making its blades of energy is wasted. The firm is figuring become more transparent in architecture, rationalise IT paradigm in Indian weather, heavy rain environ- Leap-X. bird-strike tolerant. Its out if this energy can be stored in bat- their communication with solutions portfolio to adopt healthcare industry and ment, crosswind, and bird GE90 engine, in circulation teries and used for the running auxil- employees giving them a world-class IT solutions, steer ahead of their rival strike tests. The Bengaluru since 1999, has had 38 bird sense of belonging. They both on the enterprise and Apollo. centre currently simulates Engineering Centre’s hits thus far around the iaries such as the compressor and have also gone ahead and bird hits and fan blade out Jaswinder Walia says. world but “zero distress”. cooling fans. The engine’s horse power adopted a higher degree of Kapil Khandelwal is the founder-director of events. Computer simulations can Composite materials give requirement is thereby reduced. professionalism in their Disease Management Association of India. “When a bird hits an accurately predict the fail- the same amount of dealings with employees as engine, it is the relative ure of the blades and related mechanical properties as well as customers or sup- pliers. Another key finding is Tech in starring role at NY Fashion Week that more employees are satisfied with the interest shown by their companies as well as their immediate seniors in helping them strike a work-life balance JAN PASCHAL and shoppers to buy clothes from through technology.” With challenged buyers to buy compared to last year. MARTINNE GELLER their phone. cable television and the well,” Leon said, noting that More employees believe NEW YORK “This is the technology Internet, designers know that e-mail has given Opening that training has helped that’s changing our lives,” their shows can be seen by Ceremony better access to them in their all round Sept. 20: The Internet and said Kamali, who displayed many more people than just new designers. growth. advances in technology are her spring and summer 2010 the buyers, editors and Designers, including those On the salary and com- transforming fashion, mak- collection as well as exclu- media who attend, and in behind Proenza Schouler, pensation front, a surpris- ing it easier for designers to sive lines for eBay Inc and some cases, they are design- are finding that technology ingly high number of create collections and less Walmart.com at the Apple ing accordingly. can also help the actual employees feel that they expensive for them to show store in Manhattan’s Soho “Back in the day, shows design work by allowing are being paid at par with and sell their work, experts neighbourhood. were squarely aimed at edi- artists to explore new ideas industry standards com- say. Kamali’s iPhone applica- tors and buyers mostly,” said and processes. pared to last year. — PTI Instead of spending tens of tion has a “Try Before You Lazaro Hernandez, half of But Simon Collins, the thousands of dollars on a Buy” option, which allows the duo behind the label dean of fashion at Parsons runway show at New York clothes to be sent overnight Proenza Schouler. “Now, The New School for Design, Fashion Week, some design- to a customer, who provides when you do a show, you said even though technology ers presented collections for her credit card information, think about the fact that is helpful, there is still no spring and summer 2010 so she can try them on at everyone’s going to see it on substitute for talent and hard online, while others are home before committing to the Internet the next day. It’s work. “Absolutely, there’ll expanding the reach of their buy. become much more demo- be people out there that have brand by making it easier for Menswear designer Miguel cratic.” That democracy incredibly successful busi- shoppers to buy their clothes Antoinne and womenswear goes both ways, according to nesses that don’t know the online. designer Marc Bouwer both book adorned with a Tam New York Fashion Week, park could watch. Humberto Leon, co-founder first thing about (draping Designer Norma Kamali put on virtual fashion shows, design. Mazdack Rassi, co- said he hopes to broaden the “It goes back to opening it of retailer Opening and construction), just think and Polo Ralph Lauren while models at Vivienne founder and creative director reach of Fashion Week and up to the consumer,” Rassi Ceremony. “The Internet has it up, put it on the computer, Corp’s Rugby brand both Tam’s show carried gold of Milk Studios, a hip down- was considering projecting said during a panel discus- really challenged buyers fire it off to the factory and it have applications for Apple “digital clutches” — a town space that showed shows on the side of a build- sion on the future of fashion. because now information is works,” Collins said. Inc’s iPhone that allows Hewlett-Packard Co net- about 70 collections during ing so people at a nearby “That can only be done everywhere ... it’s really — Reuters