Introducing 3 Step It as a circular economy player

1. Introducing 3 Step IT as a
circular economy player
Carmen Ene
CEO
3 Step IT

2. 1. FINANCE
 PURCHASE PROCESS
 FUNDING
3 Step IT services help manage the IT life cycle
for best value and service level
2. MANAGEMENT
 ACCOUNTING
 ASSET REGISTER
3. REPLACEMENT
 DATA SECURITY
 RENEW & RECYCLE
 REPLACE
FURTHER CONSIDERATIONS
 W hat to do with old hardware?
 How do we assure data security?
 Can we realise removed asset values?
 How do we install replacements efficiently?
SOME CONSIDERATIONS
 W hat to purchase
and where from?
 How to purchase efficiently?
 How to predict &
control the budget?
 W here does the cash come from?
MORE CONSIDERATIONS
 W hat equipment is in use?
 W here are all the devices?
 Is correct software installed?
 Is change well planned?

4. We repair & resell used IT assets to deliver
greater value in a more sustainable way
 Used IT equipment mainly comes
from North European organisations
 We have logistics centres in Finland,
Sweden, Norway, Malaysia & UK.
 In 2016 we refurbished 360,000
devices.
 Equipment is data erased, cleaned
and tested before reselling.
 98% of equipment finds a new home,
only 2% is recycled.
 We sell to distributor and reseller
partners in 33 countries.
 Mostly resold to countries with
e-waste governance practices

5. Device-as-a-Service
Norwegian education examples
 A single DaaS contract with 3 Step IT
 A reseller partner offers
complementary services
 Each contract was for around
10,000 iPads
 Can be tailored to include
individual end user ownership
 Combined offer:
gives access to technology,
spreads costs affordably,
improves usability,
reduces IT administration

6. Learning-as-a-service
 In Finland, with IlonaIT, we take DaaS
one stage further
 We provide a complete classroom offering
 With access to cloud services
 With optional extras configured in
 All funded by affordable, predictable
payments…
Which can be timed to fit budget
constraints...
Which can include pupils acquiring their
own technology…
 And sustainable reuse as always

7. One challenge:
the circular economy remains poorly understood
‘A lot of people are rather mystified by the idea of the
circular economy: they know it’s glorified recycling…’
Clive Cookson,
Financial Times Science Editor
25 May 2017
So a business strategy cannot lead with being circular
It has to be: we do xyz and we do it in the most sustainable way
Google trends: interest in ‘Circular economy’ search term - June 2017
Interest in the
circular economy
is growing…

8. One challenge:
the circular economy remains poorly understood
‘A lot of people are rather mystified by the idea of the
circular economy: they know it’s glorified recycling…’
Clive Cookson,
Financial Times Science Editor
25 May 2017
So a business strategy cannot lead with being circular
It has to be: we do xyz and we do it in the most sustainable way
Google trends: interest in ‘Circular economy’ vs. ‘Sustainability’ - June 2017 Interest in the circular
economy is growing.
It clearly remains
below sustainability.

9. One challenge:
the circular economy remains poorly understood
‘A lot of people are rather mystified by the idea of the
circular economy: they know it’s glorified recycling…’
Clive Cookson,
Financial Times Science Editor
25 May 2017
So a business strategy cannot lead with being circular
It has to be: we do xyz and we do it in the most sustainable way
Google trends: interest in ‘Circular economy’ vs. ’Sustainability’ vs. ‘Profit’ - June 2017 Interest in the circular
economy is growing,
It remains well below
sustainability.
Both dwarfed by general
business interests

10. Sustainability does not
resonate as a buying
selection criterion
Source: 3 Step IT new customer survey – 3Q 2016

11. Make ‘circularity’ a relevant decision criterion
£$€
B2B
B2C
A desirable commercial investment
Scope for Government funding
Realise CSR promises
Think of output as well as input
Inform consumer choice
Offer new ownership models