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Luxury Vodka Precious Wins Design Award
1. Precious Vodka
Best Design and Packaging
Drinks Business Awards 2011
Best Design & Packaging (Wine & Spirits)
2. Mission Statement
Precious Vodka aims to differentiate itself as the
most unique vodka proposition in the spirits
market by the following criteria;
Uniqueness in terms of retail shelf and bar presence
Luxury
Taste and quality of the spirit
General consumer experience both retail and bar/club
3. Awards Statement
Precious Vodka represents the most innovative
design in terms of;
Bottle design
Internationally patented diamond bottle design
No other competitor currently producing anything similar
Box packaging
High quality box packaging that displays the bottle in a way
that is akin to how jewelry is presented
4. Product Description
The Vodka – Ultra Premium
6 times distilled from Grain
Triple charcoal filtered
Natural spring water
The bottle and packaging
Unique diamond shaped bottle
Luxury box packaging to enhance retail presence
The stones
Fully certifiable gem stone included with each luxury
bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot
5. Design Brief
To design a bottle and box packaging that is
truely;
Unique
Eye-catching & Attractive
Luxurious
Innovative in design
To display the included gem stone that comes with
the product
–
6. Research
Who are the major players in the market
Belvedere
Grey Goose
Ciroc
Analyse current packaging trends in the Vodka
market
What is the competition doing in terms of;
Bottle design
Box packaging design
11. Conclusion
The diamond shaped bottle coupled with the new luxury
box packaging makes Precious Vodka the most
innovated, contemporary, and conceptually different
example of a product’s design and packaging.
Thank you for your time and
attention