Health drink

1. English Assignment 1
Name: Lim Winnie
Student ID: 2014050068
Course: Diploma in Interior
Design ( Group 2 )
Lecturer: Miss Thanusha

2. B&U Agro
- produce honey drinks
- a platform for other honey
drinks companies
- environment-friendly
company

3. Demographicand
psycho graphics Segmentation
- female & male working adult
- young people
- health conscious
- people who care about personal appearance

4. Main Target
Audience is
Housewife
- Spending power
- Always care and
show love for their
children

5. - Health drink
- Contains vitamin A, B1, B2, B6, C and E
- Natural and fresh raw materials
- No addition sugar
- Good for laxation, skin and oral
Health Benefits
ProductName

6. Type of Product
- Honey Lemon Drinks with Aloe
- Honey Green Tea with Aloe
- Honey Aloe Vera Drinks

7. Market Needs
- Set a affordable and reasonable price
- Provide the best product to customers
- Three different sizes of bottle with different
prices for its different segment of
customers.
 250 ml, 750ml, 1 liter

8. Strategies against competitors:
To compete with the major competitors we can adopt
the following measures:
-Affordable price
-Quality Assurance
-Fresh image TV ad about the products
-Providing the best service such as courtesy
greeting
-Continuous upgrade, innovation and
modification of the products

9. Promotional Tools:
- discount at 50%
- lucky draw for our new
product up to 3 months
- giving gifts
- lucky coupons
- tour tickets depending
on the market

11. Contact us to get
more information
012-3868990
Website:
www.fighting-win.blogspot.com

12. THE END
THANK YOU