Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance (conversion rates). The Analysis tools allow you to measure and observe user behaviour (what users do) while the Feedback tools allow you to hear what your users have to say (Voice of User / Customer). Read More here: http://topanalyticalvirtualassistantforbusiness.com/hotjar/ #hotjar #analytics #salesfunnel #sales

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Hotjar (Killer
Analytics for your
Website)

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“What I lack in talent, I
compensate with my willingness
to grind it out. That's the secret of
my life.”
- Guy Kawasaki

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Regardless of size and
popularity, each
company

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needs multiple analytics
tools to understand
customer

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needs, optimize sales
channels, and gather key

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metrics to improve
website usability and
rankings.

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Basically, it’s CrazyEgg,
Survey Monkey

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, Qualaroo, and Click Tale
all in one.

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Hotjar helps you identify
three

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key elements of your site

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: What brings a user to
the site;

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what causes a user to
leave;

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and what persuades a
user to act —

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whether that be filling
out a

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form or adding a product
to a cart.

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Main features include:

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Heatmaps

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Heatmaps are one of the
core features Hotjar
offers.

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You can see where
exactly you users click

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and how they interact
with different elements
on the page.

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The set up process is
easy – add Hotjar

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code to your website’s
header, choose a

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page you’d like to track
(up to 3

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in free version), and get
daily insights on clicks,

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scrolls, and other
interactions.

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The Hotjar team also pre-
suggests 8

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great heatmap tests to
gain better insights

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, such as discovering
irrelevant features that
district

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your readers or
optimizing your website
header.

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Heatmaps allows you to
measure user
engagement.

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You can see what page

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elements users are
clicking on

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and interacting with the
most.

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Then you can use that
information

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to test and modify your
designs

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to get users clicking
what you want.

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Recordings

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You can record and view
up

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to 300 user sessions on
your website

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(unlimited in pro version)
to see.

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how exactly your
customers surf through
the pages

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Funnels

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Create funnels to
discover at which

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step the biggest
customer bounce occurs.

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step the biggest
customer bounce occurs.

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Is it your checkout form
or services page?

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When you know where
exactly the problem

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lies, you can easily fix it!

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There are certain areas
of your site that matter
more

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than others. Funnels
allow you

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to target a flow of pages
that

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lead to your conversion
rate goal.

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This will show you which
step

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in the flow you’re seeing
the most dropoffs.

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Polls and Surveys

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“All the tools in Hotjar
have their purpose.

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I would say the most
actionable

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of the features are polls
and surveys.

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Collecting feedback
directly from visitors

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and customers is
incredibly powerful.

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To reveal the juicy
insights you

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have to ask open-ended
questions

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e.g. ‘Why didn’t you sign
up’

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to an abandoning visitor
or ‘What

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nearly stopped you’ to
the user that

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did convert.” - says David
Darmanin, the man
behind the project.

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Set up a special survey
on

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pages with highest
bounce rates

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to analyze why people
are leaving

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your sight without
making a purchase.

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Run surveys to
understand your clients

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needs and offer them
exactly

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what they need at the
price they’ll love!

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Forms Analysis

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Is your signup form too
complicated?

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Do people fail at
checkout because it’s

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too confusing? Find out
which fields off.

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create the most concern
for

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your visitors and get to
know why they are
dropping

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“I was working with one
online

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store. They had a neat
site,

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well-optimized with quite
a

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lot of traffic…but the
sales

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were particularly low.
With Hotjar

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it took less than a day to
identify

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the problem: users
where intimidated

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with the fact that they
needed

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to include too much
personal data

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at the check-out. We
simply

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moved those fields to the
next

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point and the sales
increased by 84%”

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– says Stuart Langridge
from TopSpotMalta.com

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Conclusion: Hotjar is
rather nifty

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and indeed combines a
great

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set of features essential
for

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anyone selling any
products on

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the web. For free you
receive powerful

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insights and user-
behavior

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patterns that can
skyrocket your

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sales and reduce visitors
loss to the extreme
minimum.

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Go on now and put hotjar
in your website !

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“Dig your well before
you're thirsty.”
- Seth Godin

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Sources :
http://tech.co/hotjar-gain-killer-user-
behavior-analytics-2015-04
http://uxmovement.com/sponsors/hotjar-
all-in-one-heatmaps-and-feedback-tool/