William Longley is a graphic illustrator from Humber College. He includes his contact information and then summaries several projects in his portfolio. These include designing a logo and apparel for a school that parodies the Toronto Blue Jays, creating a poster and social media for a magic company, personal branding work, and print ads for WestJet promoting flights to the US. For each project he outlines the challenge, the tools used, and his process.

1. INSTAGRAM
@williamartlongley
EMAIL
william6longley@gmail.com
PHONE
416•220•1226

2. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
Hi there!
I’m a Graphic Illustrator from Humber College.
A team player, with excellent people skills, who enjoys
being involved in all aspects of the design process.
INSTAGRAM
@williamartlongley
EMAIL
william6longley@gmail.com
PHONE
416•220•1226

3. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
St. Francis Liberman S.S.
Logo & Apparel
Toronto Magic Company
Poster & Social Media
Tony Notte
Personal Branding
WestJet
Print Ad
Illustrations
Social Media
04
05
06
07
08
Contents

4. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
04
St. Francis Liberman S.S.
Platform
Logo & Apparel
Media
Adobe Illustrator, Adobe Photoshop
Challenge
Client requested a stylized logo of their school’s mascot, that
parodies the Toronto Blue Jays.
My Process
Sourced and sketched a falcon head for the final logo.
Digitized the sketches and added text. Mocked up various
types of spirit wear to be sold at sporting events.

5. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
05
Toronto Magic Company
Platform
Poster & Social Media
Media
Adobe Illustrator, Adobe Photoshop
Challenge
Create a poster that can also be adapted to various
social media platforms.
My Process
Illustrated multiple poster variations before settling on
the final layout.

6. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
06
Tony Notte
Platform
Personal Branding
Media
Adobe Illustrator, Adobe Photoshop
Challenge
Designed a logo featuring client’s initials, while still reflecting
the personality of the client.
My Process
Explored various configurations of the initials. Developed the
final logo and applied it to stationary and other products.

7. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
07
WestJet
Platform
Print Ad
Media
Adobe Photoshop
Challenge
Created ads directed toward Canadian audiences, to promote
flights to the U.S.
My Process
Developed the concept “Put a little Canadian in...”. The hero
images are amalgamations of Canadian symbols with objects
representing each U.S destination.

8. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
08
Illustrations
Platform
Social Media
Media
Adobe Illustrator, Adobe Photoshop
Challenge
Created various passion projects and illustrations to increase
my knowledge of the Adobe Creative Suite.
My Process
Sketched concept art, digitized them in Adobe programs and
brought my art to life.

9. WILLIAM LONGLEY | GRAPHIC ILLUSTRATOR
Thank you for looking at my work!
If you like what you see, feel free to contact me.
INSTAGRAM
@williamartlongley
EMAIL
william6longley@gmail.com
PHONE
416•220•1226