The document discusses strategies for marketing to Generation Z consumers. It emphasizes engaging with them on their terms through contextual conversations on social media and sharing content in short, snackable formats. Brands are encouraged to listen first before speaking in order to understand Generation Z consumers' passions and build long-term relationships through personalized interactions and shared experiences. The future of marketing will involve having conversations with customers to sell products in a way that also builds the brand.

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7. #MakeaMark
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9. WEBSITE
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11. Hit the Mark
Respond to actionable
language and consume
“snackable” content
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12. Check Mark
They are part of society
and have a role to play -
instead of just buying
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13. IN-STORE
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15. Land Mark
Speak as peer-to-peer
and visually fluent
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16. Mark UP
Influence their entourage
decisions when buying
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17. EXPERIENCE
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19. Beat the Mark
They’re buying an
experience - the product
is a “bonus”
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20. Beauty Mark
If it is not shareable
It did not happen
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21. DIGITAL
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23. Trade Mark
Social media experience
is the new currency
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24. Mark Time
9 out 10 searches in
Google now include
video results
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26. Corporate
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28. “The future of marketing lies in brands’ ability
to have contextual conversations to sell
products and build long-term relationships on
customers’ terms”
Peter FRIEDMAN, CEO of LiveWorld
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29. INSPIRE DEMAND
Tap into their passion
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30. GET PERSONAL
Sharing is Caring
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31. PERCEPTION IS REALITY
Listen first, Speak later
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32. TIMING IS EVERYTHING
Right Time, Right Place
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33. MAKE A MARK
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