How to optimize your #webform in order to maintain high quality incoming #data

1. 1
Online Web registration form:
Grow your business based on reliable & consistent incoming relationship data

2. 2
Maintain high data quality
Feed your internal systems by generating clean incoming data via structured web forms connected to
the deepest- and most accurate global database.
Protect your database from:
Duplicates- contact & company
Incorrect data
Inconsistency & missing information
Matching the wrong entity
Enrich your database with:
International family structures
Commercial- and financial data
Risk management insights & customized credit checks
Legal status
…..
…..

3. 3
How?
D&B Database
Select correct entity
Autofill remaining data
Duplicate check
Existing relationships check
Enrich data
Internal CRM
/ERP system
Online
register form

4. 4
Online web- & registration form
(Potential)
Suppliers
Customers
Prospects
Vendor registration
Identification web-visitors
Lead generation
Deeper customer insight- and buyers’ behaviour
….
….
For what purpose?
To get data from who?

5. 5
Online web- & registration form
Keeping incoming relationship data clean & accurate
Protect your databases from:
Duplicates- contact & company
Incorrect data
Inconsistency & missing information
Matching the wrong entity
Enrich your databases with:
International family structures
Commercial- and financial data
Risk management insights & customized credit checks
Legal status
…..
…..

6. But besides data quality..

7. 7
Time saving: reduce manual effort & errors
Type-ahead, autofill & entity selection make it fast & easy for companies to
register themselves or request information. Almostno manual input
needed for neither the registrant nor the recipient
Customization
Decide what (additional) data is relevant to your business and for
what purpose you need an online web form
Reliable analyses & decision making
Growing your database in a consistent way enables your
business to rely on the information generated and easily
transforminsights into meanings
Deeper and single view on relationships
Discover connections between new- and existing relations, as well
on contact- as account level

8. And now:
An example

9. 9
Eg. jbol@akzonobel.com
Result match
Searching & matching mail-addresses, domain & autofill for company lookup-correct entity

10. 10
Form review: option to add more details by using Company Data Enrichment

11. 11

12. WIEKE MARIJE JONG
For more information:
www.dnb-nederland.nl