monks_ctr

CUSTOMER TREND REPORT
Monk's Pub
1
205 W Lake St
Chicago, IL 60606
Report Period:
Report Executed:
Report Type: Monthly
October 9, 2014
September 2013 - September 2014
Rewards Network Customer AnalyticsSM
23383 | rewardsnetwork.com
© 2014 Rewards Network Inc. All Rights Reserved

Rewards Network members spent $209,986 at your location during this report period.
There were 1,740 initial visits for which members earned benefits during this report period; an average of 134 initial visits per
month.
Rewards Network members spent $82,595 on initial visits; for an average of $47 per visit and $6,353 per month.
There were 2,574 repeat visits for which members earned benefits during this period; an average of 198 repeat visits per
month.
Rewards Network members spent $127,391 on repeat visits; for an average of $49 per visit and $9,799 per month.
Overall, Rewards Network members spent an average of $47.02 per visit during this report period. This was a difference of
18.9% compared to the average spend of $39.55 per visit from non-members (excludes all American Express transactions).
A total of $2,905 in Cash Rewards, 385,237 Airline Miles and 138,443 Program Points were issued on your behalf during
this report period.
The total number of impressions during this report period was 734,847 and the average number of impressions per month
was 56,527.
52% of members stated that your participation in our dining program influences their decision to dine at your location.
Customer Trend Report
Transaction Based Insights
Executive Summary
Monk's Pub
Report Period: 09/2013 - 09/2014
l
l
l
l
l
l
l
l
l

Promotion Type Impressions
E-Mails
Mobile and Social Media
Online
Other Marketing Efforts
378,708
14,069
342,059
11
Marketing Efforts and Loyalty Rewards
The total number of impressions during this report period was 734,847 and the average number of
impressions per month was 56,527.
Loyalty Rewards Issued on behalf of your location
Loyalty Reward Type Benefit Amt
Airline Miles
Cash Rewards
Program Points
385,237
2,905
138,443
Customer Trend Reports were optimized in May 2012. This may result in some variances with email impression data provided to you in previous reports.
Marketing Efforts
Monk's Pub
Report Period: 09/2013 - 09/2014

Online Impressions
Web Site Impressions
www.fuelrewards.com
aa.rewardsnetwork.com
mpdining.rewardsnetwork.com
iDine.com
rapidrewardsdining.com
skymiles.rewardsnetwork.com
priorityclub.rewardsnetwork.com
usairways.rewardsnetwork.com
hhonorsdining.com
rn.upromise.com
www.mybestbuydining.com
dining.fuelrewards.com
mileageplan.rewardsnetwork.com
www.clubodining.com
escrip.rewardsnetwork.com
gooddining.com**
upromise.com
www.orbitzrewardsdining.com
goodsearch.com*
corp.rewardsnetwork.com
Total
130,313
35,204
27,216
17,436
17,316
14,153
11,247
10,950
10,209
9,672
9,068
9,048
8,901
8,439
8,302
8,165
5,947
459
11
3
342,059
*goodsearch.com: total impressions you received from searchers while your restaurant was in rotation on the GoodSearch homepage
total impressions you received from potential diners seeking information about your restaurant on gooddining.com**gooddining.com:
Monk's Pub
Report Period: 09/2013 - 09/2014

Promotion Type
Impressions
Sep 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014
E-Mails
Mobile and Social Media
Online
Other Marketing Efforts
17,345 45,868 38,303 16,087 18,189 36,637 27,524 35,577 35,044 36,595 40,887 23,177 7,475
1,246 1,759 1,806 1,454 1,162 1,242 1,475 1,071 551 535 716 351 701
16,964 12,292 12,180 8,897 10,356 15,510 12,028 19,385 127,883 58,696 24,586 14,469 8,813
-- 1 1 3 -- -- -- -- -- -- -- -- 6
Initial and Repeat Visits and Marketing Efforts
There were 1,740 initial visits and 2,574 repeat visits during this report period. An average of 134 initial and
198 repeat visits per month.
The above analysis includes all visits for which a loyalty reward was issued on your behalf
Customer Trend Reports were optimized in May 2012. This may result in some variances with email impression data provided to you in previous reports.
0
40
80
120
160
200
240
280
133
210
163
154
110
137
95
125
160
107
109
118
119
200
249
206
211
193
195
169
234
202
175
172
187
181
09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 07/14 08/14 09/14
Initial Visits
Repeat Visits
Monk's Pub
Report Period: 09/2013 - 09/2014

Initial and Repeat Spend
The total spend on initial visits was $82,595 during this report period. This was an average of $47 per visit,
and an average of $6,353 per month. The total spend on repeat visits was $127,391, an average of $49 per
visit, and an average of $9,799 per month.
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$6,633
$9,980
$7,886
$8,723
$5,705
$5,973
$4,668
$5,689
$7,518
$4,439
$5,652
$4,878
$4,850
$8,847
$11,460
$10,529
$12,609
$10,266
$9,498
$7,585
$11,528
$9,800
$9,042
$7,996
$9,188
$9,042
09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 07/14 08/14 09/14
Initial Visit Spend
Repeat Visit Spend
Monk's Pub
Report Period: 09/2013 - 09/2014
The above analysis includes all visits for which a loyalty reward was issued on your behalf

Rewards Network Member vs. Non-Member Spend per Visit
Overall, Rewards Network members spent an average of $47.02 per visit during this report period. This was
a difference of 18.9% compared to the average spend of $39.55 per visit from non-members (excludes all
American Express transactions).
$0
$10
$20
$30
$40
$50
$60
$40
$46
$44
$51
$50
$48
$37
$39
$40 $40
$39
$43
Mon Tue Wed Thu Fri Sat
Rewards Network
Member Spend
Non-Rewards
Network Member
Spend
Monk's Pub
Report Period: 09/2013 - 09/2014

1
Top 20 ZIP/Postal Codes of Rewards Network Members
State City
Zip
Code
# Initial
Visits
# Repeat
Visits
Total #
Visits
Total %
Visits Total Spend
Spend per
Visit
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
IL
NC
IL
IL
IL
IL
IL
IL
IL
IL
Total
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Raleigh
Chicago
Chicago
Chicago
Chicago
Chicago
Chicago
Park Ridge
Chicago
60657
60647
60614
60613
60606
60607
60640
60622
60618
60654
60611
27612
60605
60610
60601
60661
60625
60602
60068
60660
107 194 301 7.0% $19,581.36 $65.05
53 114 167 3.9% $9,403.82 $56.31
78 101 179 4.1% $8,320.12 $46.48
60 149 209 4.8% $7,992.54 $38.24
33 118 151 3.5% $6,736.87 $44.62
41 84 125 2.9% $6,433.75 $51.47
39 67 106 2.5% $6,000.53 $56.61
60 89 149 3.5% $5,987.01 $40.18
39 63 102 2.4% $5,110.83 $50.11
39 39 78 1.8% $4,026.10 $51.62
44 63 107 2.5% $3,859.05 $36.07
1 83 84 1.9% $3,650.23 $43.46
23 27 50 1.2% $3,650.06 $73.00
49 35 84 1.9% $3,500.68 $41.67
27 56 83 1.9% $3,312.81 $39.91
31 38 69 1.6% $3,241.21 $46.97
24 47 71 1.6% $2,914.25 $41.05
2 46 48 1.1% $2,833.03 $59.02
12 34 46 1.1% $1,946.13 $42.31
12 35 47 1.1% $1,911.12 $40.66
774 1,482 2,256 52.3% $110,411.50 $48.94
# Initial
Visits
# Repeat
Visits
# Total
Visits
%
Visits
Total Spend
Spend
Per Visit
392 312 704 16.3% $33,373.47 $47.41
# Initial
Visits
# Repeat
Visits
# Total
Visits
%
Visits
Total Spend
Spend
Per Visit
551 843 1,394 32.3% $67,985.58 $48.77
Monk's Pub
Report Period: 09/2013 - 09/2014
Total from Out of State:
Total from the State
(excluding Top 20)

Travel Miles Rewards
Network
Member
Visits
0-1 Miles
1-3 Miles
3-5 Miles
5-10 Miles
10-15 Miles
15-30 Miles
30+ Miles
985
410
663
538
230
591
897
0-1 Miles
1-3 Miles
3-5 Miles
5-10 Miles
10-15 Miles
15-30 Miles
30+ Miles
23%
10%
15%
12%
5%
14%
21%
% of Total Rewards Network Members Visits
Monk's Pub
Report Period: 09/2013 - 09/2014
Distance Traveled by Rewards Network Members (number of visits)
1

Monk's Pub
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.14
1.18 1.17 1.17
1.21 1.19 1.17
1.24
1.16
1.24
1.16
1.23 1.22
09/13 10/13 11/13 12/13 01/14 02/14 03/14 04/14 05/14 06/14 07/14 08/14 09/14
1
Rewards Network Member Frequency | Monthly
Average Visits per Member | Monthly
AverageVisitsperMember
The above analysis includes all visits for which a benefit was awarded on your behalf
Avg. Visits per Member: Total Visits / Unique Member Visits
Report Period: 09/2013 - 09/2014
Metrics
Sep
2013
Oct
2013
Nov
2013
Dec
2013
Jan
2014
Feb
2014
Mar
2014
Apr
2014
May
2014
Jun
2014
Jul
2014
Aug
2014
Sep
2014
Total Visits
Unique Member Visits
Avg. Visits per Member
333 459 369 365 303 332 264 359 362 282 281 305 300
292 389 315 313 250 278 225 289 312 227 242 247 245
1.14 1.18 1.17 1.17 1.21 1.19 1.17 1.24 1.16 1.24 1.16 1.23 1.22
2,525
4,314
Total
Period
1.71
13

1
Rewards Network Member Frequency | Monthly
Average Visits per Member | 3 Month Periods
AverageVisitsperMember
The above analysis includes all visits for which a benefit was awarded on your behalf
Avg. Visits per Member: Total Visits / Unique Member Visits
Monk's Pub
Report Period: 09/2013 - 09/2014
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.33
1.39 1.39 1.37
Oct 2013 - Dec 2013 Jan 2014 - Mar 2014 Apr 2014 - Jun 2014 Jul 2014 - Sep 2014
Metrics Rpt Mo Caption2
Oct 2013 - Dec 2013 Jan 2014 - Mar 2014 Apr 2014 - Jun 2014 Jul 2014 - Sep 2014
Total Visits
Unique Member Visits
Avg. Visits per Member
1,193 899 1,003 886
894 647 724 645
1.33 1.39 1.39 1.37

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