The 30 best motivation videos of 2022 It is a study of the motivational construct in the field of psychology and educational sciences. The work analyzes the criticism of motivational theories, mainly with regard to the dichotomy between the intrinsic and extrinsic character of motivation. The elements associated with the logic of reward are like impediments to motivation. Psychoan theory and cognitivism from the theory of support of the motivational phenomenon from the drive and cognitive categories. The social category breaks out in the theoretical construction as the purpose of motivation. The theoretical development results from the hypothetical framework of categories and factors of motivation in learning that serves as a parameter for empirical research. The methodological-epistemic and methodological-technical elements are discussed in the light of the qualitative view of investigation. Through the approach of the discourses approach