Zotrim is an herbal weight loss supplement that has been on the market for over 16 years. It contains extracts from Yerba Mate, Guarana and Damiana plants which help control appetite and increase feelings of fullness. Clinical studies have shown that Zotrim can help users eat less, feel fuller for longer, reduce snacking, and lose more weight than prescription drugs or placebos. Zotrim's target customer is primarily females aged 25-65, especially those looking for a natural and clinically-proven way to control their appetite and lose weight.

1. Zotrim

2. Product Overview
Zotrim is a well-established herbal weight loss aid which has been on the market for over 16 years selling online and in
major high street stores over the years. Now, Zotrim is exclusively available online.
In recent years, Zotrim has been refreshed and now boasts an improved formula with new, brighter packaging and a fully
functional website available in 7 languages.
Zotrim contains three South American plant extracts; Yerba Mate, Guarana and Damiana. Studies have shown that,
together, these herbs help to control hunger and increase satiety (the feeling of fullness). The newer formula also includes
some added caffeine to help boost metabolism and also vitamins B3 and B6.
Zotrim comes in packs of 180 tablets (2x90 pocket containers) which is enough for up to 30 days supply. However,
customers can purchases larger bundles at a discounted prices if they wish to order a longer supply.
Zotrim is also available in a drink form, called Zotrim Plus. Zotrim plus is only available as an upsell to the tablets. This
works in the same way as Zotrim but has the added benefits of the dietary fibre called inulin. Zotrim Plus can be used
interchangeably with Zotrim tablets or on its own. Zotrim Plus comes in a container of 30 servings and again can be ordered
in larger bundles with added discount.

3. USPs
Benefits of the products:
● Backed by 5 clinical studies
● 10x expert approved papers
● 100% organic ingredients
● Vegan friendly
Benefits or ordering from Zotrim:
● Free worldwide shipping
● Paid fast track shipping available
● 100 day money back guarantee
● Multibuy savings available

4. Zotrim Ingredients
Ingredient Amount Per 400mg Tablet NRV%
Di-calcium phosphate N/A - Excipient *
Mate extract 112mg *
Guarana extract 95mg *
Damiana extract 36mg *
Caffeine 13.8mg *
Vitamin B3 (as nicotinamide) 2.9mg NE 16%
Vitamin B6 (as pyridoxine hydrochloride) 0.4mg 21%
Talc N/A - Excipient *
Sodium Carboxymethylcellulose N/A - Excipient *
Magnesium Stearate N/A - Excipient *
*% Nutritional Reference Value
(%NRV) not established

5. Zotrim Plus (Upsell) Ingredients
*% Nutritional Reference Value (%NRV) not established
Ingredient Per 100g Per 7.5g serving
Energy 700kJ/167kCal 52kJ/12.5kCal
Carbohydrate 2.0g 0.15g
Of which Sugars 2.0g 0.15g
Fibre 67.0g 5.0g
Vitamin C 276mg (345% NRV) 20mg (25% NRV)
Niacin (Vitamin B3) 92mg (573% NRV) 6.9mg (43% NRV)
Vitamin B6 11.2mg (800% NRV) 0.84mg (60% NRV)
Added caffeine 550mg 41.4mg
Botanical extract blend
(Yerba Mate, Guarana,
Damiana)
8.8g 660mg
Other Ingredients
Each 7.5g serving of Zotrim Plus
contains 5.8g of chicory-derived
inulin (76%), blend of plant extracts
(Yerba Mate, Guarana and Damiana)
(8.8%), acid: citric acid, natural fruit
flavourings, colour: betacarotene,
sweetener: sucralose, caffeine,
vitamin C (as ascorbic acid), vitamin
B3 (as niacin), vitamin B6 (as
pyridoxine hydrochloride).

6. Competitor Comparison
Brand Name Product Type Price Range USP
Zotrim
• Tablets
• Drinks mix (upsell)
£49.99 - £149.99
• Clinically proven
• 100% Natural ingredients
• Free worldwide shipping
• Fast track shipping
• 100 day money back guarantee
XLS Medical
• Tablets
• Tea
• Shakes
£10 - £154.99
• Clinically proven
• Well established brand
• No artificial flavours or colourings
SlimFast
• Snacks
• Shakes
£0.50 - £80
• Weight loss plan
• Number of well known ambassadors
• Wide variety of products available
• Well established brand
BoomBod • Drink sachets £29.99 - £119.96
• Clinically proven
• Gluten free
• No laxatives
• Vegetarian friendly
LeanBean • Tablets £39.99 - £117.00
• GMP certified
• 90 day money back guarantee
• Vegan friendly
PhenQ • Tablets £45.95 - £129.95
• Scientifically proven blend of ingredients
•Vegan friendly
• Free worldwide shipping
• 60-day money-back guarantee
Powher Fat Burner • Capsules £45 - £135
• GMP certified
• 90 day money back guarantee
• Contains low amount of caffeine

7. Studies & Clinical Trials
Zotrim is supported by five clinical trials and over ten expert approved papers published in scientific journals, making it
the most researched and proven weight loss product available.
Below are the references to the clinical trials carried out and on the following slides are the key findings from each trial:
(1) European Patent Number EP 1037644
(2) Gambero, A. and Ribeiro, M.L. (2015): ‘The Positive effects of Yerba Mate (Ilex paraguariensis) in Obesity’. Nutrients, 7, 730-750..
(3) Johnston, CS (2005): ‘Strategies for healthy weight loss: from vitamin C to the glycemic response’. Journal of the American College of Nutrition 2005
Jun;24(3):158-65
(4) Harrold, J.A. et al (2013): ‘Acute effects of a herb extract formulation and inulin fibre on appetite, energy intake and food choice’. Appetite 62, 84-90.
(5) Andersen, T. and Fogh, J. (2001): ‘Weight loss and delayed gastric emptying following a South American herbal preparation in overweight patients’. Journal of
Human Nutrition and Dietetics, Vol. 14, pp. 243-250.
(6) Ruxton, C.H.S., Kirkwood, L., McMillan, B., St John, D. and Evans, C.E.L. (2007): ‘Effectiveness of a herbal supplement (ZotrimTM) for weight management’.
British Food Journal, Vol. 109, pp. 416-428.
(7) Doherty, M. and Smith, PM. (2004): ‘Effects of caffeine ingestion on exercise testing: a meta-analysis’. International Journal of Sport Nutrition and Exercise
Metabolism, 14(6):626-46
(8) Alhaktib, A. (2014): ‘Yerba Maté (Ilex paraguariensis) ingestion augments fat oxidation and energy expenditure during exercise at various submaximal
intensities’. Nutrition & Metabolism 2014, 11:42
(9) J.A. Harrold, G.M. Hughes, K O’Shiel, E. Quinn, E.J. Boyland, N.J. Williams, J.C.G. Halford (2013). Acute effects of a herb extract formulation and inulin
fibre on appetite, energy intake and food choice. Appetite, Vol 62, pp. 84-90.

8. Studies & Clinical Trials
Zotrim Helps You Eat Less
People invited to a buffet lunch who took Zotrim ate 112 fewer calories on average, less high fat foods and stopped eating 3
minutes earlier than those who didn’t take Zotrim.
Zotrim Makes You Feel Fuller for Longer
After taking a placebo, people’s stomachs took 38 minutes to empty, but after taking Zotrim they took 58 minutes to empty,
meaning they stayed fuller for longer.
Zotrim Makes Saying No To Snacking Easy
In a group of 73 overweight healthcare workers, 65% said they often felt hungry and snacked too much between meals. Only 15%
said this after taking Zotrim for 4 weeks.
Zotrim Plus Outperforms Zotrim Pills in Tests
A clinical study showed that people taking Zotrim pills at a meal ate 112 fewer calories (17% less). But when taking Zotrim Plus they
ate 200 fewer calories (26% less) This means that Zotrim Plus is even more powerful than Zotrim pills.

9. Studies & Clinical Trials
Zotrim Helps You Get More Active
The invigorating effects of Zotrim ingredients Guarana and Yerba Maté are well known, and caffeine is widely recognised for improving
alertness. Evidence from double-blind studies on exercise performance found that caffeine improved performance by 12%.
Zotrim Increases the Beneficial Effect of Exercise
Those given key Zotrim ingredient Yerba Maté extract one hour before exercising used 24% more energy derived from fat than those
taking a placebo, meaning more stored body fat was used as fuel to power their workout.
Zotrim Works Even Without Exercise or a Special Diet
Although it’s most effective when following a healthy diet and exercise program, people taking Zotrim lost ten times more weight than
those taking a placebo ,even without any special diet or exercise plan.
Zotrim Outperforms Prescription Drugs in Tests
In trials, compared to a placebo, Zotrim achieved a greater and faster rate of weight loss without a diet than three major
prescription drugs did with a calorie controlled diet.

10. Target Customer
Some key stats relating to Zotrim’s target customer:
● 33% of visitors are aged 25-44 years
● 66% of engaged, loyal customers are aged 50+
● Customers aged 65+ spend the most money on Zotrim
● Customers aged 45-54 place the most sales with Zotrim (single bottles)
● 55% visitors are female and 65% of revenue comes from female customers
To conclude, females are the primary customer but there is certainly a market for males, too. Zotrim is popular with middle
aged to older people. These products are targeted at who have struggled with weight loss due to big portion sizes,
tendencies towards snacking, lifestyle changes and lack of energy. For those also looking for a safe, natural and proven
weight loss aid.