This is the methodology behind the Conlumino retail research, commissioned by Webloyalty. You can view the full research piece here: http://www.webloyalty.co.uk/images/webloyalty_retail_research.pdf

1. 5. Methodology

2. Section 5
The future of retail
Methodology
The supply picture
Methodologies used
A combination of consumer research, secondary research and market forecasting were
used to compile this report.
Consumer research in this report is partly based on a survey conducted with a UK
nationally representative poll of consumers. Some 2,012 consumers were interviewed
during January 2013; other consumer research was carried out via Conlumino’s consumer
panel during various points in 2013.
All numbers relating to expenditure and forecast expenditure are taken from Conlumino’s
own retail model. This is updated on an ongoing basis with inputs from official sources
(such as the BRC and ONS), retailers’ results and trading updates, other secondary
sources and industry surveys, Conlumino’s ongoing programme of research into
consumer spending and habits, and underlying economic drivers and trends. Conlumino
analysts both model and interpret this information to provide guidance on the likely
future direction of retail expenditure at an overall, sector and category level.
Unless otherwise stated, all sources of information are derived from Conlumino’s own
research and should be referenced to Conlumino/Webloyalty.
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The future of retail: the supply picture
Prepared for Webloyalty by Conlumino
August 2013

3. Produced for Webloyalty by Conlumino
020 7291 8748
enquiries@webloyalty.co.uk / hello@conlumino.com