This document provides an overview of several web design, development and digital marketing courses offered by InteliGenes. The courses cover topics such as web designing, PHP programming, WordPress, digital marketing and more. For each course, the document outlines the modules and skills that will be covered, including user interface design, responsive design, PHP, MySQL, content management systems, SEO, PPC, social media marketing and more. The goal is to train students to build dynamic websites and online businesses through gaining skills in web design, development and digital marketing strategies.

1. WEB DESIGNING
WEB DEVELOPMENT
DIGITAL MARKETTING
INTELIGENES TECHNOLOGIES

2. Advanced Diploma in Web
Designing
 The Advanced Certification course in Website designing is a 100% practical web
design training that encompasses all the essentials of web responsive design
based on the latest international demands and trends.
 This course would also include Domain, hosting, and payment gateway
integration for students interested in becoming online business owners. With this
course, the student would be able to develop their skillset in designing
internationally standard and state of art websites and also benefit from the course
incorporation of web marketing, advertising as well as optimizing websites for
search engines.

3. COURSE OUTLINE
 Web User Interface (UI) design
 Core Web Design and designing responsive
websites
 Web Design Project + Digital
marketing (Overview)
 Web Domain and Hosting maintenance

4. SOFTWARE COVERED IN WEB DESIGN
Adobe Photoshop
HTML4/ HTML5
CSS2/CSS3
Adobe Dreamweaver
Javascript
JQuery

5. WordPress
 If you are in search of populating your content by building a
website, WordPress Training class will help you achieve what you
want. By a limited number of class’s strength, you can get proper
professional training in WordPress course with personal attention and
program oriented dedication.
 WordPress is nothing but a content management site. According to
your requirements, any website can be created using WordPress’
easy to use functionality and a few extra plug-ins.

6. COURSE OUTLINE
 Total Beginners Guide to WordPress– It includes the basic definition, working and installation of
WordPress.
 Installation of WordPress– It includes downloading and installation on your Personal Computer.
 WordPress Front-End– It includes the knowledge to know the difference between themes, posts, page
areas, and plug-ins.
 Useful Plug-ins– It includes booking system, online shopping, and managing directories.
 Managing Your Site– It includes search engines, widgets, plug-ins and themes needed for your site.
 Polls, Articles, Feeds and more– It includes the view of updates and contents from other users.
 Choosing a Free or Premium Theme– It includes the choice to update a theme for you from
innumerable themes available.
 Making Theme Changes– It includes the use of HTML or CSS for adaption of a theme to your service.
 Making the most out of Widgets– It includes the feature of interaction with rest of the users.
 Advanced WordPress– It includes the use of HTML or CSS or PHP to create customized themes and
apply codes of self requirements, thereby, altering the functionality.

7. Certification Course in PHP
Programming
 Our PHP Programming course provides the knowledge necessary to develop dynamic,
database-driven web pages. There is a huge demand for PHP developers across the
world, understanding the need InteliGenes has designed a specialized PHP course in
Delhi. Various modules include PHP as language, MYSQL as a database, training on
CMS WordPress, Framework Laravel, Payment gateway integration, Magento, Open
cart as essential parts of web designing and web development course in PHP.

8. MODULE 1:
 PHP AND WEB PROGRAMMING – OVERVIEW
 How PHP compares with other approaches: JavaScript, Flash, CGI/Perl,
Microsoft’s ASP, and Sun’s Java Server Pages
 PHP Pros and Cons
 PHP: past, present, and future (PHP 3.0, PHP 4.0, and PHP 5/6)
 The road ahead…
 Modular application design
 Learning to create and use code libraries
 Object Oriented PHP
 Separating front and back ends (MVC pattern)
 Setting up your environment
 Directory structure
 Error handling

9. MODULE 2:
 ELEMENTS OF PHP – REVIEW
 PHP variables and arrays Control flow
 Patterns for processing HTML forms
 Understanding $_GET, $_POST, $_SESSION and other PHP super-arrays
 Dynamically generating HTML – example: self-populating forms
 FUNCTIONS
 How to think about PHP’s many utility functions
 Examples with numbers, strings, and dates
 Discussion: string functions vs. regular expressions
 User-defined functions: units of code
Functional overview…
 Return values
 Parameters: Passing ‘by value’ vs. ‘by reference’
 Variable scope

10. MODULE 3: PHP AND MYSQL
 PHP’s customized MySQL functions
A simple database-driven application: message board
 Creating the database schema
 Connecting to the database
 Inserting and Updating data
 OBJECT-ORIENTED PHP
 What is O-O programming, and why is it cool?
Understanding how using objects can improve PHP programs
Understanding how objects work in PHP
 References vs. values
 PHP 4 vs. PHP 5
 Re-using existing objects: Example of the PEAR:: DB interface
Creating and programming with objects: Example of an object-oriented version of
the message board

11. STRING ARRAYS
 Quoting String Constants
 Printing Strings
 Table of Contents
 Accessing Individual Characters
 Cleaning Strings
 Encoding and Escaping
 Comparing Strings
 Manipulating and Searching Strings
 Regular Expressions
 POSIX-Style Regular Expressions
 Perl-Compatible Regular Expressions
 Indexed Versus Associative Arrays
 Identifying Elements of an Array
 Storing Data in Arrays
 Multidimensional Arrays
 Extracting Multiple Values
 Converting Between Arrays and
Variables
 Traversing Arrays
 Sorting
 Acting on Entire Arrays
 Using Arrays

12. OBJECT
 Terminology
 Creating an Object
 Accessing Properties and Methods
 Declaring a Class
 Introspection
 Serialization
 CMS AND FRAMEWORK- JOOMLA, WORDPRESS,
OPENCART, CODEIGNITER
 Building cms through PHP
 Joomla -A cutting Edge CMS, Installation and Administration
 Creating and Managing sites made in Joomla
 WordPress- Seamless CMS for everyone, Installation, and Administration
 Managing admin panel at WordPress, Using WordPress and Joomla themes from the third
party.

13. Advanced Digital Marketing Course
 This digital marketing course is intends to train online business owners and digital
marketing jobs enthusiasts on how to take advantage of the reach, the reduced cost
and personalization are the advantage of the internet in the marketing business,
companies, and industries as against the traditional way of marketing. The course would
explore all new trends in internet marketing as it relates to digital marketing. This course is
highly recommended for all online business owners and budding statups.

14. COURSE OUTLINE
 Module 1. Introduction to Internet Marketing & Online Branding
 Module 2. Setting up Local Search Strategy
 Module 3. Search Engine Optimization (on the page and off page optimization)
 Module 4. Google Webmaster Tool (Search Console)/ Google Algorithms
 Module 5. Site Analytic and Managing Data/ Reports
 Module 6. Pay Per Click (PPC / Search engine Marketing)
 Module 7. Social Media Management/ Social Media Marketing
 Module 8. Youtube/ Video Marketing

15. COURSE OUTLINE
 Module 9. Content Generation & Planning
 Module 10. Online Reputation Management
Module 11. Influence marketing
 Module 12. Mobile Marketing
 Module 13. Email marketing
 Module 14. Leveraging value of Remarketing/ Funnel, Conversion in E-Commence
 Module 15. Affiliate Marketing
 Module 16. Google AdSense
 Module 17. Live Project

16. WEB DESIGNING+ WEB DEVELOPMENT
+ DIGITAL MARKETTING=WEB PRO
 WEB PRO is a unique course in web design + web development + internet marketing. This
confidence comes through our commitment to deliver the best in web design training
imparted by professionals on the practical platform. We are proud to retain the industry’s
best faculty in Navigation Design, Interactive Design, Web Programming, Advanced PHP,
Framework programming, Responsive design (HTML5/ CSS3) & Internet marketing including
SEO/SMO/PPC strategy. Apart from daily classroom sessions, students join web workshops,
group exercises, and Live projects.

17. COURSE STRUCTURE
 Module1. Illustrations & Web Imaging
 Planning a website using a structured document
 Site Navigation Types
 Advanced Responsive UI by creating web assets
 Typography and color sense for Web design
 Scribbling the layout
 Creating web templates
 Slicing the templates
 Recognizing Good Design vs. Bad Design
 Optimizing images for faster downloads

18. Module2. Core UX & Web Functionality
 HTML5/CSS3 with Adobe Dreamweaver
 JQuery and Bootstrap,
 Creating and Testing Responsive design
Module 3. Core PHP & Content Management Systems
•Installing PHP
•Arrays, Super Arrays ($_GET, $_POST, $_SESSION)
•Strings, Form Functionality, Form Validations
•Running MYSQL Queries through PHP
•Setting WordPress Content Management System
•Admin controls and modifications in CMS Database
•Developing Dynamic Websites using PHP

19. Module 4. Advanced PHP & E-
commerce integration
 Classes and Objects in PHP (OOPS)
 OOPs, OO programming, or Object-oriented programming
 Inheritance, Abstraction, Polymorphism, Encapsulation
 Differences among various versions of PHP
 AJAX- Asynchronously connecting to the server and running requests using JavaScript
 Checking XML HTTP request object in browsers
 PHP Frameworks
 Shopping Cart Integration in website
 Setting-up/Integrating E-Commerce in a website
 Practical's and Live Projects

20. Module 5. MYSQL
 Connecting to the MYSQL
 Selecting a database
 Finding out about errors
 Adding data to a table
 Acquiring the value
 Finding the number of rows
 Inserting data
 Editing or updating and deleting data
 Executing multiple queries

21. Module 6. Digital Marketing- Advanced SEO
 Understanding SEO and why is it required for your business?
 Analyzing site for SEO- Diagnosis Report Vs Treatment
 Understanding Panda/ Penguin/ Hummingbird/ Pigeon etc.
 Working on URL/ Meta/ Title Alt/ HTags of your site
 Setting up/ Managing WordPress blog on your site
 Competitor analysis & strategizing your SEO
 Quality backlink generation through High PR/ PA/DA sites
 Google My Business/ Classifieds/ Forums/ Bookmarking content
 Creating high quality and engaging contents
 Video-Sharing/ Content sharing through Web 2.0 data

22. Module 7. Advanced PPC &
Remarketing
 Setting up the first Adwords campaign for your website
 Managing My Client Center for Adwords
 Creating attractive ads with high-quality scores
 Landing page creation for better ROI and CPA
 Setting up goals and funnels in the Adwords Campaign
 Remarketing and developing an audience,
 Managing CPC & increasing Conversions for Campaign
 Setting up and managing Adsense
 Managing Ad Extensions & Display networks
 Bing/ Facebook/ Twitter Paid ads management
 Reporting and Case Study

23. Module 8. social media optimization (SMO)
 Understanding & leveraging value for your business through SMO
 Setting up the FB Business page and increasing engagement on the Business
page
 Creating engaging posts/ contests/ culture/ events
 Managing insights/ Talk-about and reviews from the audience
 Managing SM eg. Linkedin, G+, Youtube, Pinterest, Twitter, etc.
 Video / Photo / Audio Sharing (YT, Vimeo, Flickr, Podcasting)
 Managing Coupon based sites and Location-based services
 Scheduling posts for better results
 Strategizing SMO Proposals for E-commerce sites
 Integrating Social media marketing with SMO
 Word of Mouth and Viral Marketing through SMO
 Measuring ROI, financial, customer satisfaction, awareness

24. Module 9. Analytics & Google Search Console
 Setting up the Analytics/ Webmaster tool
 Applying Analytics/ Webmaster code on site
 Applying Data structure/ Highlighter/schema.org on site
 Applying Disavow for removing bad spam links
 Removing errors on site reported by GWT, Bing WM
 Setting up Authority on website
 Managing “Google My Business” through GWT
 Understanding Organic/Paid/Referral/ Direct Traffic in GA
 Adding/ Managing more sites in Google Analytics
 Observing traffic trends in GA

25. Module 10. Email/ Affiliate/Mobile marketing
 Email content that drives more Conversions
 Building and managing an Email list
 Driving response with psychology-based Marketing
 Writing Conversion (copywriting & content essentials)
 Email Newsletter foundations: A Roadmap for Success
 Maximize Email deliverability to drive revenue
 Best affiliate sites for monetization- Setting up accounts
 Obtaining/ placing tracking code & getting approved for AP
 Generating revenue through a membership site/ list building
 Generating revenue through Mobile Messaging/ Apps
 Whatsapp Advertising/Mobile Video sharing