BRAC University Cultural Club has been promoting traditional and modern culture since 2003. The club provides a platform for performing arts and creative talents. It targets university freshmen, passionate students, professional performers, seniors, and people in music, dance, writing, and design. The club segments members into freshmen, professionals, seniors, organizers, and performers. It positions itself as growing members' passion, collaborating with members to develop innovative shows, and hosting performances by members and celebrity guests. The club also considers members' motivation, willingness to help, perceptions, attitudes, beliefs, and learning experiences.