The document discusses how people frequently turn to the internet for help with life events and decisions, from health issues and home buying to job hunting and finding love. It introduces the concept of emotional design, where user experience (UX) prioritizes understanding and sharing users' feelings through a product's first impression, functionality, and lasting impression on multiple sensory levels. The goal is to design for emotion and empathy rather than just business goals.

1. FW
Building for emotion
@frankjwest

2. Frank West
CEO and Founder
@britehire

3. A door slams shut

4. Turn to the internet, looking for help

5. Next door...

6. Turn to the internet, to plan their dreams

7. Life changing events
We consult the internet all the time
Special occassions
Health and fitness
Emergencies
Buying houses
Holidays
Looking for help
JJoobb hhuunnttiinngg
Finding love

8. Adapted from the French word émouvoir
which means "to stir up"
Emotion

9. The ability to understand and share the
feelings of another
Empathy

10. UX: User first
Put the user before the business goals

11. Emotional Design
Don Norman
Visceral level: The first impression
Behavioural level: Usable functionality
Reflective level: The aftertaste

12. Soft eggs

16. More than a picture

17. I want to die

19. FW
Thank you
@frankjwest
@britehire