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第8回学生ツーリズムサミット~徳島市テーブル~
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WYTS 学生ツーリズムサミット
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学生が1週間かけて観光を考えるプログラム。 第2弾テーマは 「徳島市への若者誘致~体験を通じたブリッジツーリズムの創造~」
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学生が1週間かけて考えた観光。 第3弾テーマは 「若者目線の地域に密着した観光を目指す~食と体験をもとにふるさとを感じる~」
第8回学生ツーリズムサミット~阿波市テーブル~
第8回学生ツーリズムサミット~阿波市テーブル~
WYTS 学生ツーリズムサミット
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Alliances et rachats kantar worldpanel
Alliances et rachats kantar worldpanel
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学生が1週間かけて観光を考えました。 テーマは「鳴門市における歩く観光への若者誘致~歩いて見つけるたからもの~」
第8回学生ツーリズムサミット~鳴門市テーブル~
第8回学生ツーリズムサミット~鳴門市テーブル~
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学生が1週間かけて考えた観光。 第3弾テーマは 「若者目線の地域に密着した観光を目指す~食と体験をもとにふるさとを感じる~」
第8回学生ツーリズムサミット~阿波市テーブル~
第8回学生ツーリズムサミット~阿波市テーブル~
WYTS 学生ツーリズムサミット
ALPS C/C++ Slide
1. alps c&c++
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Alliances et rachats kantar worldpanel
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学生が1週間かけて観光を考えました。 テーマは「鳴門市における歩く観光への若者誘致~歩いて見つけるたからもの~」
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第8回学生ツーリズムサミット~鳴門市テーブル~
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The six step guide to practical project management
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5 Public speaking tips from TED - Visualized summary
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
第8回学生ツーリズムサミット~徳島市テーブル~
1.
WYTS08 テーブル2 提言発表
2.
徳島市における「若者誘致」 ~ブリッジツーリズムの創造~
3.
コンテンツ 1. テーマ達成の手段 2. 徳島市の現状と課題 3.
ターゲットの選定 4. 具体案 5. まとめ 3
4.
徳島市を選んだ経緯 • 阿波おどりに 隠れた魅力の再発見 …分からない ⇒PR不足を感じた。 4
5.
なぜ若者にしたのか 1. 徳島に若者が 来ていない。 2.私たち学生自身の 視点が活かせるから 5
6.
テーマ達成の手段 阿波踊りに埋もれた徳島の魅力を 若者の視点から再発見・再認識する 6
7.
再発見・再認識したこと 7 阿波踊り •完成されている 藍染体験 •可能性がある •手軽
8.
実際に体験を通じて 1. Only One、手軽さ、オリジナリティ ⇒流行に敏感な女子大生にうける 2.
汎用性もある藍染に可能性を感じた 8
9.
徳島市の課題 •徳島市にある阿波踊り以外の素材を 活かしきれていない 9 藍染に焦点を 当てて考える
10.
ターゲットの選定 • 「流行に敏感な女子大生」 → SNSでの拡散が一番期待できるターゲットである。 ex.)Twitter、Instagram
等 ⇒拡散による「さらなる若者誘致」 10
11.
ターゲットを取り込むサイクル 知る 楽しむ SNSで 拡散する 11
12.
提言内容 藍を使うこと ターゲットが流行に敏感な女子大学生 サイクルを用いること 12
13.
テーマを達成するための提言 藍があふれる町 徳島市 ~きっかけ作り~ 13
14.
具体的にどう創っていくのか 1. 藍フェス 2. 藍カフェ 14
15.
藍フェス ~藍に染まるまちを歩く~
16.
企画内容 藍色の服を着れば誰でも気軽にランウェイで歩くことが出来る +有名人・モデルが自ら染めた衣類を着用して出演 フェスでの写真、ランウェイ写真・・・拡散 藍染体験のPR 16
17.
PR方法 • 他フェスで広報ブースを作成 • 徳島県出身の芸能人の起用 •
藍フェス⇒藍染に興味 ⇒フェス好きの若者誘致 17
18.
楽しむ •非日常の空間で非日常の体験をする ←新しいもの好きの若者を誘致 →TwitterやInstagramなど SNSでの発信 →実際の写真 開催期:ゴールデンウィーク ・BGM に“藍”ソング 18
19.
ターゲットを取り込むサイクル 知る 楽しむ SNSで 拡散する 19
20.
藍カフェ 20
21.
実態 現状:若者はカフェの空間や 食事の写真をSNSへ投稿する 問題点:カフェは無限に存在する 21
22.
藍に包まれた空間 22
23.
楽しむ 空間 食事サービス 23
24.
知る・拡散 雑誌・テレビで紹介 客+カフェがSNSで発信 24
25.
藍カフェのサイクル 25 知る 楽しむ SNSで 拡散する
26.
まとめ 藍フェ ス 藍カ フェ 話題性 26
27.
結論 • 話題性が • 流行に敏感な女子大学生を呼ぶ •
きっかけとなる。 27 流行に敏感な女子大学生 一般の大学生 若者
28.
さいごに • 藍があふれる町 徳島市の実現 28
Editor's Notes
具体例があるとよい
具体例があるとよい
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