4. Simple Steps for WOBO
Outreach
Set up
Engage
Seal the Deal
Register Members
Report Back
5. SET UP:
Lookin’ good at the Outreach Table
WOBO Outreach Materials
Snazzy Table
Wear your bike/walk love
6. ENGAGE:
3 Easy Ways to Describe WOBO
What does WOBO do?
Works to improve neighborhood quality of life
in Oakland by making walking and bicycling
safe, accessible, easy and fun.
Actively participates in local planning
processes to ensure that full bicycle and
pedestrian accommodations are included in the
planning process.
WOBO is working hard to help create a vibrant
bicycling and walking community.
7. ENGAGE: A WOBO History
Lesson
Founded in 2007
First Success: Traffic Calming around Whole
Foods Oakland
Work on Bicyclists’ and Pedestrians’ behalf in
Oakland
Key Achievements
Helped get new bike lanes striped on the Harrison-Oakland corridor;
Gained a commitment to stripe bike lanes on Franklin and Webster Streets by 2010,
meeting our short-term goal for the Bike Broadway campaign;
Conducted a bicycle inventory on Broadway and a Pathways and Stairways Inventory
throughout Oakland
Launched a community effort to establish Oaklavia – our hometown version of “Sunday
Streets”
8. ENGAGE:
What we do today - highlights
Bikeways Campaign: 30 miles in
2011, complete network by 2020
Bike to Work Day – partnership every May
Follow Local Planning Processes
Community Events e.g. Bike-In movie nights
Parklets and Pedestrian Campaigns
9. ENGAGE:
TIPS Getting the conversation
started
Familiarity with the conversation
Commonality
Be Yourself
Brevity
10. ENGAGE:
TIPS Getting the conversation started
Back Pocket Guide to WOBO:
3 simple questions to break the ice
How do you get around?
Where’d you ride from?
What bike/walking/transportation issues
are important to you?
11. SEAL THE DEAL
Ask and you shall receive
Are you a member of Walk
Oakland Bike Oakland?
WOBO works to (insert your
favorite easy description here).
Will you join today?
12. SEAL THE DEAL
Talking Points: What’s the deal? Levels
If you’re a new member, you get $15 off a
regular membership – only $20
IF you’re a renewing member, it’s $35
If you’re a household, it’s $50
It’s not scary to ask for money…
13. SEAL THE DEAL
Talking Points: What’s in it for me?
You get discounts at local businesses
Strengthen the voice of bicyclists in Oakland –
our members give WOBO clout with decision
makers
Join other Oakland community members who
are working improve neighborhood quality of
life by making Oakland a better place to walk
and bike
14. Thanks, but no thanks
Sign up for Email list
Make sure they take a brochure
Know when to say when…
15. REGISTER MEMBER:
Sign Up nuts and bolts
Fill out the form
Are you a household?
Make sure it’s legible
Credit Cards?
Get their money: cash or check in the
envelope
“It’s in the Mail”
Thank you and Welcome!
Put member registration in tabling envelope
16. TIPS Dealing with the haters
Critical Mass
We don’t encourage rude bicycling
We don’t exclude drivers!
I live in SF/Berkeley/Fremont…
“If there’s just one gripe about cyclists…” (we
offer something for everyone…)
Admit when you don’t know the answer.
Know when to give up. It’s ok.
