Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

EBBC Outreach Training


Published on

The East Bay Bicycle Coalition's Outreach Volunteer Training

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

EBBC Outreach Training

  1. 1. BFBC, WOBO & EBBC Outreach Training
  2. 2. Why Outreach? <ul><li>Outreach is our Backbone </li></ul><ul><ul><li>Advocacy clout </li></ul></ul><ul><ul><li>Financial support </li></ul></ul><ul><ul><li>Volunteer activity </li></ul></ul><ul><li>It just feels good </li></ul>
  3. 3. Introducing… You! <ul><li>Why did you join? </li></ul>
  4. 4. Simple Steps for Outreach <ul><li>Set up </li></ul><ul><li>Engage </li></ul><ul><li>Seal the Deal </li></ul><ul><li>Register Members </li></ul><ul><li>Report Back </li></ul>
  5. 5. SET UP: Lookin’ good at the Outreach Table <ul><li>Outreach Materials </li></ul><ul><li>Snazzy Table </li></ul><ul><li>Wear your bike love </li></ul>
  6. 6. ENGAGE: Background to get the conversation started <ul><li>Elevator speech about the organization </li></ul><ul><li>Organizational History </li></ul><ul><li>Current projects: </li></ul><ul><ul><li>Bridge the Bay </li></ul></ul><ul><ul><li>1000 New Cyclists </li></ul></ul><ul><ul><li>Hazard Reporting </li></ul></ul><ul><ul><li>Oakland – doubling miles of bikelanes in 2011 </li></ul></ul><ul><ul><li>Berkeley – new connection to Berkeley Bowl West </li></ul></ul><ul><ul><li>Tri-Valley – new Iron Horse Trail connection </li></ul></ul>
  7. 7. ENGAGE: TIPS Getting the conversation started <ul><li>Familiarity with the conversation </li></ul><ul><li>Commonality </li></ul><ul><li>Relating to their concerns </li></ul><ul><li>Be Yourself </li></ul><ul><li>Brevity </li></ul>
  8. 8. ENGAGE: TIPS Getting the conversation started <ul><li>Back Pocket Guide: </li></ul><ul><li>3 simple questions to break the ice </li></ul><ul><ul><li>How often do you ride? </li></ul></ul><ul><ul><li>What is your commute? </li></ul></ul><ul><ul><li>What would make you ride more often? </li></ul></ul>
  9. 9. SEAL THE DEAL Ask and you shall receive <ul><li>Are you a member of _______? </li></ul><ul><li>Our organization does (insert your favorite easy description here and relate to what you have learned about their interests). </li></ul><ul><li>Will you join today? </li></ul>
  10. 10. SEAL THE DEAL Talking Points: What’s the deal? Levels <ul><li>Join or renew today for $30 </li></ul><ul><li>For one price become a member of: </li></ul><ul><ul><li>Oakland – EBBC and WOBO </li></ul></ul><ul><ul><li>Berkeley – EBBC and BFBC </li></ul></ul><ul><li>If you’re a household, it’s $50 </li></ul><ul><li>It’s not scary to ask for money… </li></ul>
  11. 11. SEAL THE DEAL Talking Points: What’s in it for me? <ul><li>The EBBC is working to make YOUR commute safer and more enjoyable (connect to specific projects) </li></ul><ul><li>Membership pays for itself in discounts at Bike Shops and other businesses </li></ul><ul><li>MOST Important, you strengthen the voice of bicyclists in the East Bay/Oakland/Berkeley </li></ul>
  12. 12. REGISTER MEMBER: Sign Up nuts and bolts <ul><li>Fill out the form </li></ul><ul><li>Are you a household? </li></ul><ul><li>Make sure it’s legible </li></ul><ul><li>Credit Cards? </li></ul><ul><li>Get their money: cash or check in the envelope </li></ul><ul><li>“ It’s in the Mail” </li></ul><ul><li>Thank you and Welcome! </li></ul><ul><li>Put member registration in tabling envelope </li></ul>
  13. 13. Thanks, but no thanks <ul><li>Sign up on petition or email list </li></ul><ul><li>Make sure they take a brochure or postcard </li></ul><ul><li>Know when to say … Thank you and have a great ride! </li></ul>
  14. 14. TIPS Dealing with the haters <ul><li>Critical Mass </li></ul><ul><li>We don’t encourage rude bicycling </li></ul><ul><li>We don’t exclude drivers! </li></ul><ul><li>I live in SF… </li></ul><ul><li>“ If there’s just one gripe about cyclists…” (we offer something for everyone…) </li></ul><ul><li>Admit when you don’t know the answer. </li></ul><ul><li>Know when to give up. It’s ok. </li></ul>
  15. 15. Give it a try <ul><li>Easy Sell </li></ul><ul><li>Tough Sell </li></ul>
  16. 16. You’re ready – Volunteer! <ul><li>Bike to Work Day Energizer Stations </li></ul><ul><li>Bike Away from Work Party </li></ul><ul><li>Many, many more </li></ul>
  17. 17. ~Many Thanks~ <ul><li>Ride On! </li></ul>