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EBBC Outreach Training

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The East Bay Bicycle Coalition's Outreach Volunteer Training

Published in: Self Improvement
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EBBC Outreach Training

  1. 1. BFBC, WOBO & EBBC Outreach Training
  2. 2. Why Outreach? <ul><li>Outreach is our Backbone </li></ul><ul><ul><li>Advocacy clout </li></ul></ul><ul><ul><li>Financial support </li></ul></ul><ul><ul><li>Volunteer activity </li></ul></ul><ul><li>It just feels good </li></ul>
  3. 3. Introducing… You! <ul><li>Why did you join? </li></ul>
  4. 4. Simple Steps for Outreach <ul><li>Set up </li></ul><ul><li>Engage </li></ul><ul><li>Seal the Deal </li></ul><ul><li>Register Members </li></ul><ul><li>Report Back </li></ul>
  5. 5. SET UP: Lookin’ good at the Outreach Table <ul><li>Outreach Materials </li></ul><ul><li>Snazzy Table </li></ul><ul><li>Wear your bike love </li></ul>
  6. 6. ENGAGE: Background to get the conversation started <ul><li>Elevator speech about the organization </li></ul><ul><li>Organizational History </li></ul><ul><li>Current projects: </li></ul><ul><ul><li>Bridge the Bay </li></ul></ul><ul><ul><li>1000 New Cyclists </li></ul></ul><ul><ul><li>Hazard Reporting </li></ul></ul><ul><ul><li>Oakland – doubling miles of bikelanes in 2011 </li></ul></ul><ul><ul><li>Berkeley – new connection to Berkeley Bowl West </li></ul></ul><ul><ul><li>Tri-Valley – new Iron Horse Trail connection </li></ul></ul>
  7. 7. ENGAGE: TIPS Getting the conversation started <ul><li>Familiarity with the conversation </li></ul><ul><li>Commonality </li></ul><ul><li>Relating to their concerns </li></ul><ul><li>Be Yourself </li></ul><ul><li>Brevity </li></ul>
  8. 8. ENGAGE: TIPS Getting the conversation started <ul><li>Back Pocket Guide: </li></ul><ul><li>3 simple questions to break the ice </li></ul><ul><ul><li>How often do you ride? </li></ul></ul><ul><ul><li>What is your commute? </li></ul></ul><ul><ul><li>What would make you ride more often? </li></ul></ul>
  9. 9. SEAL THE DEAL Ask and you shall receive <ul><li>Are you a member of _______? </li></ul><ul><li>Our organization does (insert your favorite easy description here and relate to what you have learned about their interests). </li></ul><ul><li>Will you join today? </li></ul>
  10. 10. SEAL THE DEAL Talking Points: What’s the deal? Levels <ul><li>Join or renew today for $30 </li></ul><ul><li>For one price become a member of: </li></ul><ul><ul><li>Oakland – EBBC and WOBO </li></ul></ul><ul><ul><li>Berkeley – EBBC and BFBC </li></ul></ul><ul><li>If you’re a household, it’s $50 </li></ul><ul><li>It’s not scary to ask for money… </li></ul>
  11. 11. SEAL THE DEAL Talking Points: What’s in it for me? <ul><li>The EBBC is working to make YOUR commute safer and more enjoyable (connect to specific projects) </li></ul><ul><li>Membership pays for itself in discounts at Bike Shops and other businesses </li></ul><ul><li>MOST Important, you strengthen the voice of bicyclists in the East Bay/Oakland/Berkeley </li></ul>
  12. 12. REGISTER MEMBER: Sign Up nuts and bolts <ul><li>Fill out the form </li></ul><ul><li>Are you a household? </li></ul><ul><li>Make sure it’s legible </li></ul><ul><li>Credit Cards? </li></ul><ul><li>Get their money: cash or check in the envelope </li></ul><ul><li>“ It’s in the Mail” </li></ul><ul><li>Thank you and Welcome! </li></ul><ul><li>Put member registration in tabling envelope </li></ul>
  13. 13. Thanks, but no thanks <ul><li>Sign up on petition or email list </li></ul><ul><li>Make sure they take a brochure or postcard </li></ul><ul><li>Know when to say … Thank you and have a great ride! </li></ul>
  14. 14. TIPS Dealing with the haters <ul><li>Critical Mass </li></ul><ul><li>We don’t encourage rude bicycling </li></ul><ul><li>We don’t exclude drivers! </li></ul><ul><li>I live in SF… </li></ul><ul><li>“ If there’s just one gripe about cyclists…” (we offer something for everyone…) </li></ul><ul><li>Admit when you don’t know the answer. </li></ul><ul><li>Know when to give up. It’s ok. </li></ul>
  15. 15. Give it a try <ul><li>Easy Sell </li></ul><ul><li>Tough Sell </li></ul>
  16. 16. You’re ready – Volunteer! <ul><li>Bike to Work Day Energizer Stations </li></ul><ul><li>Bike Away from Work Party </li></ul><ul><li>Many, many more </li></ul>
  17. 17. ~Many Thanks~ <ul><li>Ride On! </li></ul>

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