Voice Pick researched the brand awareness of Instagram in Vietnam for checking the potential of it in 2019.

1. Instagram Usage in Vietnam
Dec - 2018

2. Respondent Profile (N=524)
<18
11%
18-22
39%
22-26
24%
26-30
15%
30+
11%
Gender
Male
39%
Female
61%
Age

3. 7.2
4.5
4.2
3.9
3.2
3.0
2.4
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
1Facebook Instagram Zalo Twitter Tumblr Pinterest Webo
Social Network Usage
Q. Rank the following social networks according to your daily usage (N=524)
The number of Instagram user is increasing year by year especially for young people

4. 100%
100% Respondent knows and posts over 1 time on Instagram
Q. Please choose an answer that your experience about Instagram (N=524)
Instagram Usage

5. Interract with
friends
Follow
celebrities/KOL
S
Seeing arts Watch news Shopping Sell Product
435 415 336 318 162 0
Instagram Usage
Beauty/
Fashion Food OtherTechnology
Q. What activity you did on Instagram before? (N=524)
Q. What product you purchased on Instagram? (N=162)
79% 10% 8% 3%

6. Spotify
Instagram Follower Ranking of celebrities in Vietnam
Chi Pu
: 2.7 million
Sơn Tùng M-TP
: 2.3 million
HỒ NGỌC HÀ
: 1.8 million
Ngọc Thảo
: 1.7 million
Tang Thanh Ha
: 1.5 million
Mc Trấn Thành
: 1.4 million
Hari Won
: 1.2 million
Phuong Ly
: 1.2 million
Đông Nhi
: 1.1 million
Nhi Nhi
: 1.0 million

7. Spotify
Thankyou.
Method : Online survey
Respondents : 524
Location : Ho Chi Minh / Hanoi