#visiongain report gives info along the following lines; ADAS - (ACC, AEB, AFL, BSM, DMS, FCW, HUD, ISA, LDW, NVS, PDS, PA, RSR, SVC), by Sensor (Radar (SRR-MRR, LRR), Camera, IR, Lidar, Ultrasonic) Plus Analysis of Top Companies & The Evolution Towards Autonomous Vehicles (AV), Self-Driving & Driverless Cars

1. Page 109www.visiongain.com
Automotive Advanced Driver Assistance Systems
(ADAS) Market Report 2018-2028:
Forecasts By Application (ACC, AEB, AFL, BSM, DMS, FCW, HUD, ISA, LDW, NVS, PDS, PA, RSR,
SVC) By Sensor (Radar (SRR-MRR, LRR), Camera, IR, Lidar, Ultrasonic) Plus Analysis Of Top
Companies & The Evolution Towards Autonomous Vehicles (AV), Self-Driving & Driverless Cars
3.18 Road Sign Recognition (RSR) Submarket Forecast 2018-
2028
Road Sign Recognition
(RSR)
201
7
201
8
201
9
202
0
202
1
202
2
2023
202
4
202
5
202
6
202
7
202
8
Revenue ($bn) 0.9 1.1 1.2 1.4 1.7 1.9 2.2 2.6 3.1 3.6 4.3 5.0
AGR (%) 15.5 15.6 15.8 16.0 16.3 16.6 16.9 17.2 17.6 18.0 18.1
CAGR (%) 2018-2023 16.0
2023-
2028
17.6
CAGR (%) 2018-2028 16.8
0.9 1.1
1.2
1.4
1.7
1.9
2.2
2.6
3.1
3.6
4.3
5.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028
AGR(%)
Revenue($bn)
Year
RSR AGR (%)
Table 3.30 Road Sign Recognition Submarket Forecast 2018-2028 ($bn, AGR%, CAGR
%)
Source: Visiongain 2018
Figure 3.29 Road Sign Recognition Submarket Forecast 2018-2028 ($bn, AGR %)
Source: Visiongain 2018

2. Page 110www.visiongain.com
Automotive Advanced Driver Assistance Systems
(ADAS) Market Report 2018-2028:
Forecasts By Application (ACC, AEB, AFL, BSM, DMS, FCW, HUD, ISA, LDW, NVS, PDS, PA, RSR,
SVC) By Sensor (Radar (SRR-MRR, LRR), Camera, IR, Lidar, Ultrasonic) Plus Analysis Of Top
Companies & The Evolution Towards Autonomous Vehicles (AV), Self-Driving & Driverless Cars
3.18.1 Overview of the Road Sign Recognition Submarket
2018-2028
We assess that the RSR Submarket to account for $1.1bn in 2018 or 2.8% of the Automotive ADAS
Market. RSR will grow in value to $5.0bn in 2028 with one of the lowest CAGR amongst ADAS
submarkets of 16.8% for the period 2018 to 2028.
3.18.2 Drivers & Restraints of the Road Sign Recognition
Submarket 2018-2028
Drivers Restraints
• Affordable price • Low availability and low penetration
33.6
%
31.4
%
27.0
%
8.0%
2018
Europe
America
Asia/Oce
ania/ME
RoW
32.2
%
30.5
%
27.8
%
9.5%
2023
Europe
America
Asia/Oc
eania/
ME
RoW
30.8
%
29.7
%
28.6
%
10.9
%
2028
Europe
America
Asia/Oc
eania/M
E
RoW
Figure 3.30 Road Sign Recognition Regional Share Forecast 2018, 2023, 2028 (%)
Table 3.31 Drivers & Restraints of the Road Sign Recognition Submarket 2018-2028
Source: Visiongain 2018
Source: Visiongain 2018

3. Page 210www.visiongain.com
Automotive Advanced Driver Assistance Systems
(ADAS) Market Report 2018-2028:
Forecasts By Application (ACC, AEB, AFL, BSM, DMS, FCW, HUD, ISA, LDW, NVS, PDS, PA, RSR,
SVC) By Sensor (Radar (SRR-MRR, LRR), Camera, IR, Lidar, Ultrasonic) Plus Analysis Of Top
Companies & The Evolution Towards Autonomous Vehicles (AV), Self-Driving & Driverless Cars
6.16 Autoliv AB Company Overview
Total Company Revenue 2017: $10.4 bn
Revenue in the Automotive ADAS Market
2018 2018: $0.73 billion
ADAS-Related Business Segment Active Safety
ADAS Portfolio Overview
ADAS End-User Applications:
Night vision, ACC, SVS, Night Drive Assist
ADAS Sensors:
LRR3, SRR, MRR, FVC, Stereo cameras, Infrared
Headquarters Stockholm, Sweden
Ticker OMS: ALIV SDB / NYSE: ALV
Employees 72,100
IR Contact mats.odman@autoliv.com
Website www.autoliv.com
Autoliv is a Swedish-American company that develops, manufactures and markets active and
passive safety systems for OEMs. The company is one of the world's largest providers of seat belts
and airbags and its largest markets are the United States and Europe which both accounted for
around one third of its sales in 2015; China and Japan together made up another quarter. The
company defines its market as Passive Safety (occupant restraints) and Active Safety (collision
avoidance) respectively. Autoliv’s Passive safety products include seatbelts, airbags, steering
wheels, electronic control units and crash sensors while Active safety products include radar and
sensing technologies such as infrared night vision systems and camera systems.
The Company is a worldwide leader in automotive safety systems that develops and manufactures
automotive safety systems, for all major automotive manufacturers in the world. The product
categories of the company include active safety and passive safety in which products of active safety
are developed by integrating vision systems, radar systems, night vision systems, active seat belts
and brake controllers. On the other hand, passive safety products are helpful after something wrong
has happened such as accident. Passive safety products include seat belts, pedestrian protection,
airbags and anti-whiplash. Autoliv Inc. operates in around 80 facilities with more than 60,000
employees in 28 countries. In addition to this, the company has 18 technical centers in nine countries
around the world, with 20 test tracks.
Table 6.22 Autoliv AB Overview 2018 (Company Revenue, Revenue, Revenue in the ADAS Market,
ADAS Segment, ADAS Portfolio, HQ, Ticker, Contact, Employees, Website)
Source: Autoliv Latest Annual data, Various Sources