1) The document summarizes an activation event by LinkedIn and Lynda to promote Lynda.com services to students and gauge their understanding. 2) Pre-event promotion included LinkedIn posts, event cards, and posters on social media. 3) At the event, the short dwell time of students at the booth was addressed by having staff approach students directly instead of waiting for them to stop. This led to 90 student emails and 61 students learning about Lynda.com's free services.

1. LinkedIn x Lynda
Activation
Prepared by: Alysha | Kush | Monil | Vishwas
Date: 20th March, 2019

2. Activity Overview:
Task at hand:
• Promote and educate students about the services provided by Lynda.com
• Gauge their basic understanding about Lynda.com
• Attract students to the booth and collect emails
• Increase dwell time per student while giving them information about Lynda.com

4. Pre-Event Attraction:
1 LinkedIn – Posts which mentioned our activation prior to the event day
2 Event Cards – We created a event card in-order to distribute it during the activation
3 Poster – Event posters which were circulated via social media to be displayed during activation

6. LinkedIn Pre-
Event Buzz

7. Challenge:
“Since our booth was at the entrance we couldn’t get students to
stop at our booth.”

8. Question:
How do we interact with students with an extremely short dwell
time and still ensure that we spread awareness about Lynda.com?

9. Our Answer:
Lynda meets with You! - An interactive approach wherein instead
of students approaching us, we approached them.

10. Our Statistics:
90
Student E-mails signed up
61
Students learned about Lynda
78
Students thought they
received enough information
10
Students learned that
Lynda.com is free

11. Overall Statistics:
Average Dwell
Time: 2:27
Impressions: 284
unique, 19
repeats
Engagement: 62
Unique, 1 repeat
Note: All the statistics are from an average 10 ft. distance

12. Highs & Lows:
Busiest Time:
11:36 AM
Quietest Time:
11:09 AM
Average
Engagements:
Every 3 minutes

13. Conclusion:
Innovative
Solution
More
Communication
Wider Reach
Location
Lack of
attention
Different
Streams
Enticing
Approach
Location
Matters
Be Prepared