Vish Nandlall explores IoT's impact on the publishing industry.

1. How IoT is
Changing the
Publishing
Industry
Vish Nandlall

2. Taking Advantage of
Change
Some commentators suggest that the publishing industry is historically
late to the game in terms of technological advancement; however, this
cannot be said about the industry’s application of IoT technology.
The industry’s willingness to take advantage of these changes has
paired well with its strong natural positioning — all thanks to a steady
stream of content. Connected devices have revolutionized the ways in
which publishers and content producers acquire, distribute, and market
this content for their readers.

3. A Variety of Mediums
It is no secret that both screens and paper currently reign as codominant
reading mediums, and the former method has thrived thanks to IoT
technology. Connected devices are projected to exceed 20.4 billion units by
2020, and nearly all these devices contain some form of electronic reading
service.
This growing variety has led to new and exciting opportunities for publishing
companies to connect with their readerships. Within the next year alone,
emarketing focused on IoT is expected to jump over $72.6 million, an
increase of nearly 54 percent since 2015. This notion all but ensures the
continued presence of publishing companies in “consumers’ connected
futures.”

4. Room to Experiment
Since publishing companies are generally new to the IoT game, they have
had a lot of room to experiment with the aforementioned mediums and
strategies at their fingertips.
This experimenting ranges from the distribution of digital field guides for
construction workers to the seamless transition of article reading between
two connected devices. In most cases, the focus remains on healthy
balance of convenience, digital cohesion — the ability for readers to access
content quickly and efficiently when they may need it most.