The first-timers travel guide - things to do in Mexico City.pdf
PRESENTATION CHINA LIGHT FESTIVAL
1. China
Light
Festival
Discover
a
tradition
that
China
has
celebrated
for
centuries
2. For
centuries,
lanterns
and
lampions
have
been
lit
on
the
fiftheenth
day
of
the
first
month
in
the
Chinese
calender
to
pray
for
a
good
harvest,
and
gain
to
favour
of
Taiyi,
god
of
heaven.
A
Chinese
tradition...
3. A
legend
tells
of
a
god
who
wanted
to
punish
the
human
race
by
setting
fire
to
the
earth.
An
old,
wise
man
hit
upon
an
ingenious
solution:
he
got
people
to
light
torches,
lanterns
and
fireworks,to
fool
the
god.
Make
him
believe
the
world
was
already
burning,
and
left
mankind
in
peace.
The
origin
of
Chinese
light
festivals
4. Till
today,
the
lantern
festivals
are
still
held
each
year
around
the
country.
Each
major
Chinese
city
has
its
own
light
festival.
They
attract
millions
of
visitors
and
tourists.
5. During
Chinese
New
Year,
families
go
out
to
watch
the
beautiful
lanterns
and
light
objects,
made
by
Chinese
artists.Each
light
object
tells
a
legend,
sage
or
symbolizes
an
old
Chinese
story.
6. China
Light
Festival
B.V.
brings
the
Chinese
tradition
of
light
festivals
to
the
rest
of
the
world.
7. Several
successful
light
festivals
have
been
held
in
the
Netherlands
and
Belgium
already
.
2012
Chinese
Garden
Hortus
Haren
50.000
visitors
2013
The
Euromast
Park
Rotterdam
125.000
visitors
2009/2010
Emmen
Zoo
130.000
visitors
2014
Antwerp
zoo
103,000
visitors
Utrecht
botanische
Tuinen
90,000
visitors
8. A
group
of
Chinese
artists
and
craftsmen
of
China
Light
Festival
B.V.
will
make
the
objects
on
the
spot.
In
a
few
weeks,
the
whole
festival
location
will
be
transformed
into
a
magical
Chinese
wonderland.
9. The
exhibition
of
enchanting
light
objects
includes
a
100+-‐metre-‐long
dragon,
a
huge
Temple
of
Heaven,
the
famous
panda s
and
other
fantastical
characters,
flowers
and
animals.
10. Besides
the
exhibition
of
light
objects,
shows,
performances,
food
&
drinks
and
children s
activities
will
turn
a
visit
into
an
unforgettable
experience.
11. Publicity
A
national
campaign
gives
a
lot
of
promotions
to
the
public
and
the
city.
Total
publicity
value:
€
631.520,00
Potentially
reach
of
974.000
unique
persons
on
social
media
Items
on
national
television
with
over
2
million
viewers
National
visibility
by
outdoor
campaign
