Critical email strategies to use in a professional working context — giving you the starting point you need to communicate successfully.

1. Writing Effective Business Emails
Critical email strategies to use in a professional working context — giving you the
starting point you need to communicate successfully.
Effective emails:
 Are focused on the recipient
 Arouse attention before they're opened
 Get opened and read
 Are kind and respectful
 Are written with correct spelling and grammar
 Make the recipient feel good
 Are as long as they need to be, and no longer
 Have a clear call to action
What Makes an Effective Email? • A research by McKinsey found the
average employee spends 2.5 hrs/day
dealing with email. That's equivalent
to 81 working days every year—or a
quarter of our working life.
• The Radicati Group found that the
average business user sent or
received 108 emails per day in 2013.
• A survey by Sendmail found that 64%
of us have sent or received an email
that caused unintended anger or
confusion. In the survey, people were
most upset by:
a. Not receiving the replies they needed
b. Unnecessary "Reply All's“
c. Confusing or vague messages
Introductions & Departures Cc:
We live in informal times, so "Hi" is a sound
option in most instances. If you're emailing
someone for the first time, and you wish to
appear formal and deferential, then "Dear" is
an appropriate choice.
You should close by wishing the person
you're emailing well, followed by your
signature.
"Kind regards" is a standard close. "Best
wishes" also works well (but less formal).
When you're writing an email, it's important
to include everyone who should be included
as part of the conversation. This is what "cc:"
is for.
If you wish to talk to an individual from within
a group email, start a new email thread with
them. When you're part of a group email
"Reply All" should be the button you press.
Bcc: Is it ever appropriate to use bcc:?
The only good time to use Bcc when sending an
email is if you are sending something
impersonal (change of address, selling a
dresser) to a lot of people
It's a way of discreetly sending email. When
you send a bcc: email, the other people in
the conversation don't know about the bcc:
recipient.
It's rarely a good idea to use bcc:. In almost
all cases, it's most appropriate to use cc:.
Signature
51%
25%
19%
*click on the hyperlinks
(underlined) to view the actual
reports
Mit freundlichen Grüßen/Best Regards,
Anubhav Dhiman
Email | LinkedIn
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