SlideShare a Scribd company logo
1 of 7
Exclusive training program
Victoriya Zapotochna
Business success
depends on
effective
management of key
accounts
Creation effective model of
managing Key Account Clients
Use of knowledge about internal
business processes PHARMA
RETAIL in every day work with Key
Account Clients
How to analyze, forecasted and invest
on channel of Key Account Clients
Section 1.
Pharma retail secrets
Section 2.
Key Account Clients managing
system
Section 3.
Key Account Clients segmentation
Part 1. Structure of pharmacy chain
Part 2. Automatization systems of business-
procceses.
Part 3. Motivation programs in pharmacy
chains.
Practical cases and exercises
Part 1. Structure, functions and key
objectives of KAM department.
Part 2. Cross-functional collaboration team
work with others department s in company
Part 3. Key KPIs of КАМ department and
methods their achievement.
Practical cases and exercises
Part 1. KA development plan. Segmentation
methods
Part 2. P&L. Pharmacy projects
Part 3. КА – tracking.
Practical cases and exercises
Contacts
•tel. +38 095 282 18 96
•e-mail: farmacy@ukr.net
•Skype name: farmacy24

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Driving key account management in Pharma

  • 1. Exclusive training program Victoriya Zapotochna Business success depends on effective management of key accounts
  • 2. Creation effective model of managing Key Account Clients Use of knowledge about internal business processes PHARMA RETAIL in every day work with Key Account Clients How to analyze, forecasted and invest on channel of Key Account Clients
  • 3. Section 1. Pharma retail secrets Section 2. Key Account Clients managing system Section 3. Key Account Clients segmentation
  • 4. Part 1. Structure of pharmacy chain Part 2. Automatization systems of business- procceses. Part 3. Motivation programs in pharmacy chains. Practical cases and exercises
  • 5. Part 1. Structure, functions and key objectives of KAM department. Part 2. Cross-functional collaboration team work with others department s in company Part 3. Key KPIs of КАМ department and methods their achievement. Practical cases and exercises
  • 6. Part 1. KA development plan. Segmentation methods Part 2. P&L. Pharmacy projects Part 3. КА – tracking. Practical cases and exercises
  • 7. Contacts •tel. +38 095 282 18 96 •e-mail: farmacy@ukr.net •Skype name: farmacy24