2. Creation effective model of
managing Key Account Clients
Use of knowledge about internal
business processes PHARMA
RETAIL in every day work with Key
Account Clients
How to analyze, forecasted and invest
on channel of Key Account Clients
4. Part 1. Structure of pharmacy chain
Part 2. Automatization systems of business-
procceses.
Part 3. Motivation programs in pharmacy
chains.
Practical cases and exercises
5. Part 1. Structure, functions and key
objectives of KAM department.
Part 2. Cross-functional collaboration team
work with others department s in company
Part 3. Key KPIs of КАМ department and
methods their achievement.
Practical cases and exercises
6. Part 1. KA development plan. Segmentation
methods
Part 2. P&L. Pharmacy projects
Part 3. КА – tracking.
Practical cases and exercises