The survey found that 50% of students rarely or never attend campus theater productions, demonstrating a problem with attendance. 47% of students said they did not want to pay for tickets, likely because ticket prices do not fit most students' budgets or they feel disconnected from the productions. Students would be more likely to attend if tickets were free and they received information about the shows. They would also be influenced to attend if they knew a friend was in the production. To improve attendance, the theater should implement discounted or free student tickets and focus their publicity efforts on students through email blasts, posters on campus, and chapel announcements.
2. Executive Summary: The “Lyric Boze TheaterStudentPerception”surveywasdistributedtothe
undergraduate bodyof AndersonUniversityand263 people responded,stratified amongthe class
levels. Fromthe firstgraph(question2of the survey),we caninferthatthat 50 percentof the student
body“rarely”or “never”attendedacampus theaterproduction.Thisdemonstratesthe currentproblem
and the reasonbehindthe commissionof thissurvey.
Furtherinthe survey,we canbegintopin-pointthe reasoningforlackof studentattendance:ticket
prices.47 percentof studentssaidtheydidnotwantto pay forthe tickets.There are twopossible
reasonsthisresponse wouldoccur.Firstly,ticketpricesmaynotbe able to fit intomoststudents’
budgets.Secondly,theyare disconnectedanduninformedabout the production.
In the follow-upquestionsitbecame apparentthatstudentswouldbe more likelytosee ashow if the
ticketswere free,andtheywere providedinformationaboutthe production.A thirdfactorintheir
decision,asillustratedbythe responses,wouldbe if theyknew afriendinthe production.
In orderto capitalize onthisdata, the bestresponse wouldbe toimplement adiscountorfree student
ticketprogramand to focus on student-targetedPRefforts.Whencreatingamarketingandpublicity
planfor the show,studentsclaimedtorespondmosttoemail blasts,postersaroundcampus,andchapel
announcements.
