2. QUANTITATIVE RESEARCH
Quantitative research is when you use numerical data
maths, numbers etc. You ask a specific question and then use
numerical data from peoples answers. For example “ask 100 people
do the like games?”
The researcher will hopefully be able use there answer to
generalise to a larger population.
3. QUALITATIVE RESEARCH
Qualitative research is when you use quality, type or other things to
get information for advertisements.
It uses things like in depth interviews to gain information.
4. SOCIO - ECONOMIC
It looks at peoples jobs, income etc. to gather information on how
much they earn and the social group they belong to. For example I
belong to student.
5. PSYCHOGRAPHICS
This looks into peoples likes and dislikes, their lifestyle etc. They
use this to created a detailed costumer profile. This lets them know
peoples options and interests. This will help them sell products.
6. MAINSTREAM
What is considered normal. The larger percentage of the
population. The main stream group.
7. ALTERNATIVE
The weird and the wonderful, the strange and unusual, the unique
and individual. Every thing that is different from mainstream
example: Tim Burton.
