1. Sergey Kirilenko
Likes to be calm, prefer to experience
high quality services and use last
technologies as much as possible
Age: 32
Work: Senior .Net Developer
Family: Girlfriend, no kids
Location: Kyiv, Ukraine
Character: Computer geek,
experienced app user
Personality
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
Calm Demanding Medium Income
Original
Goals
Change lifestyle during the holiday
To have more passive relaxation than active rest
To meet expectations of his girlfriend
To have fun
To receive new positive impressions
Frustrations
Lots of activities like hiking
Avoid warm and stuffy places
No museums, art galleries, disco
Would like to have a magic software that could help to organize
the perfect rest abroad
Bio
Occupation: working as Senior .Net Developer 40 hours per week
at Ciklum since 2009. Prefer no to spoil iteration process with sick
leaves and vocations.
Holidays: 7 days in July, 10 days in winter.
Hobbies: self education, reading of professional information.
Attending conferences in Ukraine 3-4 times per year as a visitor or
speaker.
Private Life: girlfriend Xena, HR manager at Ciklum. Going to merry
her soon.
Preferences: enjoy comfort, implementation of HiTech anywhere,
cool air-conditioning.
Hates: shopping, passion, active sports, selfie, souvenirs,
communication with local people who are trying to rip him off.
Could be silent during the conflict but then write negative
feedback. Fair in his judgements about prices, services and
conditions.
Motivations
Incentive
Fear
Achievement
Growth
Power
Social
Brands
Apple, Tesla, FastFood (KFS, Burger King)
Preferred Channels
Traditional Ads
Online & Social Media
Review
Friends Recommendations