2. OUTLINE
MESSAGING AND VISIBILITY
INFORMATION AND
EDUCATION
SOCIAL PREPARATION &
COMMUNITY ENGAGEMENT
ABOUT THIS TOOLKIT
This toolkit is designed to provide all local
communicators with materials and
resources that they can use to prepare and
implement a successful Bakunahang Bayan.
All implementing units from the national,
regional, provincial, and local levels are
encouraged to use and share this toolkit with
other stakeholders.
4. Messaging and visibility
SA KASALUKUYAN…
� Hindi na nagiging prayoridad ng mga Pilipino ang pagpunta sa
mga vaccination site at magpabakuna dahil nagiging kampante
na sila sa kanilang primary series dosis.
� Karamihan man ng Pilipino ay nakatanggap na ng kanilang dosis
para sa primary series, kakaunti pa lamang ang kumukuha ng
kanilang booster dose kahit na nasa wastong oras na para kunin
nila ito.
� Mas takot ang mga tao sa bakuna kaysa sa COVID dahil sa mga
bali-balita tungkol sa bakuna. Tingin rin nila ay nakakaabala
mula sa pag-aaral at trabaho ang paglunas ng mga sintomas
pagkatapos magpabakuna.
5. Fully vaccinated % of Target Population
73,644,364 94.29%
Individuals with Booster Dose % of Target Population
20,760,526 26.58%
Fully vaccinated aged 5-11 years old % of Target Population
5,283,147 48.49%
Bakuna by the Numbers (data as of Nov 21, 2022)
Through the strong efforts of our CHDs and LGUs in the PinasLakas campaign, we
are close to achieving our goal of protecting every Juan and Juana against COVID-19.
Nonetheless, we must continue to ramp up our efforts in achieving our targets of
building our wall of immunity:
● 50% first booster vaccination coverage among 12 years old and above
● further increase vaccination coverage for children 5-11 years old
6. PHOC Advisory No. 29
Bakunahang Bayan Part II:
Pinaslakas Special COVID-19 Vaccination Days
Link
DC 2022-0610
Interim Operational Guidelines on the Implementation of
Vaccination Activities during the Bakunahang Bayan II: Special
COVID-19 Vaccination Days on December 5 to 7, 2022
Link
Messaging and visibility
8. � Higit na mas madaling maging protektado
ngayong kapaskuhan! Gawing regalo sa ating
anak at pamilya ang proteksyon sa tulong ng
bakuna mula sa Bakunahang Bayan.
� Huwag nang magpahuli sa milyun-milyong
Pilipinong nakatanggap na ng bakuna! Hindi
lamang sila protektado, ngunit kampante na
rin sa kanilang selebrasyon.
� Huwag mag-alala tungkol sa mga posibleng
sintomas pagkatapos magpabakuna dahil
karamihan nito ay mild lamang at malulunasan
sa bahay. Tuloy tuloy lamang ang saya
kasama ng bakuna!
Panatag ang Paskong Pinoy sa
Biyayang Proteksyon Handog ng
Bakunahang Bayan!
Ibahagi ang regalo ng panatag at masayang
Paskong Pilipino! Magbaon ng karagdagang
proteksyon na handog ng ating mga booster sa
Bakunahang Bayan.
10. SINU-SINO ANG MGA BABAKUNAHAN?
Babakunahan ang:
1. Mga edad 5-11 para sa unang dalawang dosis
ng kanilang primary series
2. Mga batang edad 12-17 para sa kanilang
unang booster dose
3. Kahit sinong may edad 18 pataas
Maaari ding kumuha ng 2nd booster dose ang mga
medical frontliner, immunocompromised, mga edad
50 pataas, at mga may edad 18 hanggang 49 na may
comorbidities.
SINU-SINO ANG MGA MAAARING TUMANGGAP
NG BOOSTER DOSE?
Maaaring bakunahan ng booster dose ang lahat ng
edad 12 pataas na kumpleto na ang primary series.
Babakunahan sila basta’t ang rekomendadong
pagitan ng pagkumpleto ng unang bakuna (primary
dose series) at ang booster dose ay masusunod.
Sa ngayon, hindi pa maaaring kumuha ng booster
doser ang mga edad 5-11.
PAANO NAIIBA ANG BAKUNAHANG BAYAN SA
KASALUKUYANG PAGBABAKUNA?
Ang Bakunahang Bayan ay bahagi pa rin ng
kasalukuyang pagbabakuna laban sa COVID-19
ngunit mas pinaigting para mas marami ang
mababakunahan sa bawat araw kumpara sa
karaniwan. Gagawin ito sa Disyembre 5 hanggang 7,
2022 upang maabot ang 50% booster coverage ng
mga edad 12-17 at pataasin ang primary series
coverage ng mga batang edad 5-11.
KUNG HINDI AKO MAAARING MAGPABAKUNA
O MAGPA-BOOSTER SA MGA ARAW NG
BAKUNAHANG BAYAN, MAAARI BA AKONG
MAGPABAKUNA SA IBANG ARAW?
Oo, maaari pa rin kayong mabakunahan ng bakuna o
booster kontra COVID-19 sa ibang araw dahil ang
pagbabakuna kontra COVID-19 ay tuluy-tuloy pa rin.
Ngunit kung kayo ay hindi pa kumpleto ang primary
series o wala pang booster dose, habang may
oportunidad, magpabakuna at magpa-booster na
agad sa lalong madaling panahon.
Mga karaniwang katanungan o FAQs (Filipino)
13. MAAARI BA AKONG MAGPABAKUNA SA
KAHIT SAANG VACCINATION SITE? PUWEDE
BA ANG WALK-IN?
Sa pamamagitan ng settings-based approach mas
marami at mas malapit na ang mga vaccination site
sa bansa, tulad ng mga opisina, pabrika, palengke,
mall, pook sambahan, at transport terminal.
Makipag-ugnayan sa inyong LGU para malaman
kung saan ang mga vaccination site sa inyong lugar,
kung tatanggapin ang mga walk-ins, at kung paano
magpa-rehistro kung kailangan.
MAGKAKAROON BA NG NAKALAANG
VACCINATION SITE PARA SA MGA ADULT,
KABATAAN, AT BOOSTER SHOTS?
Ang pagtatalaga ng sariling vaccination site ay
nakasalalay sa LGU. Subaybayan ang opisyal na
anunsyo sa inyong LGU.
EXPIRED NA BA ANG BAKUNANG IBIBIGAY SA
AKIN?
Hindi expired ang bakunang ginagamit sa
bakunahan. Patuloy ang pagsusuri ng mga eksperto
ukol sa shelf life o buhay ng bakuna para masiguro
ang bisa nito.
BAKIT MAGKAIBA ANG EXPIRATION DATE SA
VIAL AT SINASABI NG HCW?
Ang expiration date ng bakuna ay patuloy na sinusuri
kahit na nakaimprenta na ang petsa sa mismong vial
ng bakuna. Dahil sa bagong datos at ebidensya,
sinusuri at inaaprubahan ng FDA ang bagong
expiration date o buhay ng bakuna para masigurong
mabisa pa rin ito at mas maraming Pilipino ang
makakuha ng proteksyon.
Mga karaniwang katanungan o FAQs (Filipino)
14. Para sa mga edad 5-17, dalhin ang:
● Dokumentong nagpapatunay ng
relasyon sa babakunahang bata;
● Valid ID o dokumentong may litrato ng
magulang o guardian at ng
babakunahang bata;
● Medical certificate kung kinakailangan*;
● Vaccination card o vaccine certificate
mula sa vaxcert.doh.gov.ph para sa mga
edad 12-17 na kukuha ng additional /
booster dose;
● Special Power of Attorney (SPA) kung
hindi masasamahan ng magulang ang
babakunahang bata.
Kung walang SPA, dalhin ang sumusunod:
● Authorization Letter
● Affidavit (Sinumpaang Salaysay) ng
magulang/guardian kasama ng isang public official
tulad ng notary public o awtorisadong kawani at
valid government ID, at
● Barangay Certification mula sa Barangay Captain
Para sa mga senior citizen, dalhin ang:
● Vaccination card o vaccine certificate
mula sa vaxcert.doh.gov.ph;
● Valid ID; at
● Medical clearance.
Para sa mga tatanggap ng 1st booster dose na
edad 18 pataas, dalhin ang:
● Vaccination card o vaccine certificate
mula sa vaxcert.doh.gov.ph;
● Valid ID; at
● Medical clearance kung kinakailangan*.
*To know who will need a medical certificate, go
to these links:
bit.ly/PLImmunocompromisedListFIL
bit.ly/PLFAQsforPedia
Mga karaniwang katanungan o FAQs (Filipino)
ANO ANG MGA KAILANGANG DALHIN SA SPECIAL VACCINATION DAYS?
16. WHO CAN RECEIVE THEIR VACCINE AND
BOOSTER DOSE DURING THE EVENT?
The following can get vaccinated during
Bakunahang Bayan 2:
● Children aged 5-11, for the second dose of their
primary series
● Children aged 12-17, for their first booster dose
● Anyone aged 18 and above
Medical frontliners, immunocompromised
individuals, adults aged 50 and older, and adults
aged 18-49 can also receive their second booster
dose during the event.
WHO ARE ELIGIBLE TO GET THEIR BOOSTER
DOSE?
Those aged 12 years old and above who have
completed their primary series are eligible to receive
their booster dose, as long as the recommended
interval between their primary dose series and their
booster is met.
As of now, those aged 5-11 cannot be given booster
doses.
HOW IS BAKUNAHANG BAYAN DIFFERENT
FROM THE CURRENT COVID-19
VACCINATION?
Bakunahang Bayan is still part of the ongoing
COVID-19 vaccination campaign, but it aims to have
more individuals vaccinated each day. This will take
place from December 5 to 7, 2022 in order to reach
the goals of reaching 50% booster coverage of
children aged 12-17 and increase the primary series
coverage of children aged 5-11.
IF I AM UNABLE TO RECEIVE MY VACCINE OR
BOOSTER SHOTS DURING BAKUNAHANG
BAYAN, CAN I STILL GET VACCINATED AT A
DIFFERENT DATE?
Yes, you may get your primary dose or booster doses
at different dates since vaccination against COVID-19
is ongoing. If you still have not completed your
primary series or have not yet received your booster
dose, it is advised that you do so as soon as possible.
Frequently Asked Questions (English)
19. CAN I GET VACCINATED AT ANY
VACCINATION SITE? ARE WALK-INS
ALLOWED?
Through the settings-based approach, there are now
more vaccination sites across the country, such as in
workplaces, offices, factories, marketplaces, malls,
places of worship, schools, and transport terminals.
Consult your LGU to find out where the vaccination
sites in your area are, if walk-ins are allowed, and how
to register if needed.
WILL THERE BE DESIGNATED VACCINATION
SITES FOR ADULTS, CHILDREN, AND THOSE
WHO WILL RECEIVE BOOSTER SHOTS?
These will be done at the discretion of your LGU.
Please wait for the official announcements of your
LGU regarding these.
ARE THE VACCINES I AM TAKING EXPIRED?
The vaccines being distributed are not expired. Our
experts are continuously evaluating and reviewing
the shelf life of the vaccines to ensure their validity.
WHY IS THE EXPIRATION DATE ON THE VIAL
DIFFERENT FROM THE DATE THAT THE
HEALTHCARE WORKER IS TELLING ME?
Expiration dates of the vaccines are constantly being
evaluated and reviewed even after being printed on
the vials. The FDA evaluates and approves new
expiration dates based on new data and evidence to
ensure these are valid and effective so that more
more Filipinos will receive ample protection.
Frequently Asked Questions (English)
20. For children aged 5-17, bring the following:
● Documents to prove relationship with the
child;
● Valid ID or documents with photos of the
parent/guardian and the child;
● Medical certificate if needed*;
● Vaccination card or vaccination certificate
generated from vaxcert.doh.gov.ph for
children aged 12-17 who will receive their
additional / booster dose;
● Special Power of Attorney (SPA) if a parent is
unable to accompany their child.
If no SPA is available, bring the following
● Authorization letter;
● Affidavit of parent/guardian under an oath
with a public official or a person authorized to
do so with a valid government ID;
● Barangay Certification given by the Barangay
Captain.
For those 18 years old and above who will received
their 1st booster dose, bring the following:
● Vaccination card or vaccination certificate
generated from vaxcert.doh.gov.ph;
● Valid ID; and
● Medical clearance, if needed*;
For senior citizens, bring the following:
● Vaccination card or vaccination certificate
generated from vaxcert.doh.gov.ph;
● Valid ID; and
● Medical clearance.
*To know who will need a medical certificate, go to
these links:
bit.ly/PLImmunocompromisedListFIL
Frequently Asked Questions (English)
WHAT DO I NEED TO BRING FOR THE SPECIAL VACCINATION DAYS?
30. Event Backdrop and Standees
Backdrop banners for ceremonies, symbolic vaccinations and programs.
(Can also be used as a photo-op background after vaccination)
● Both horizontal and vertical versions
41. Following the accomplishments of the
previous SVD, the DOH will launch the
Bakunahang Bayan: Special COVID-19
Vacccination Days Part II with the goal of
reaching the remaining targets before the
end of 2022.
This vaccination drive aims to facilitate the
rapid mobilization of vaccination services in
order to reach:
● 50% first booster coverage among
eligible population 12 years old and
above;
● Remaining 5-11 years old population
● Individuals with due second (2nd)
doses, missed doses or booster doses
(especially in health and economic
sectors)
December 5 - 7, 2022 (Mon to Wed)
Amplify Multiply
Review
42. REVIEW updated microplans for evidence on
specific sources of hesitancy
1. Use these tools to gather evidence and
analyze its results to inform demand
generation strategies:
● Hesitancy monitoring tool can be
used to gather reasons for refusal
during house to house visits;
● KIRA Chatbot can be used to ask and
receive vetted responses about
COVID-19. Analyze your region’s data
through: bit.ly/kiradash
1. Conduct community listening sessions
prior to the SVD to gather information on
your community’s specific sources of
vaccine hesitancy.
Identify reasons for hesitancy to determine which issues specific to
the community should be highlighted
43. � Higit na mas madaling maging protektado
ngayong kapaskuhan! Gawing regalo sa
ating anak at pamilya ang proteksyon sa
tulong ng bakuna mula sa Bakunahang
Bayan.
� Huwag nang magpahuli sa milyun-milyong
Pilipinong nakatanggap na ng bakuna! Hindi
lamang sila protektado, ngunit kampante na
rin sa kanilang selebrasyon.
� Huwag mag-alala tungkol sa mga
posibleng sintomas pagkatapos
magpabakuna dahil karamihan nito ay mild
lamang at malulunasan sa bahay. Tuloy
tuloy lamang ang saya kasama ng bakuna!
Panatag ang Paskong Pinoy sa Biyayang Proteksyon
Handog ng Bakunahang Bayan!
Ibahagi ang regalo ng panatag at masayang Paskong Pilipino! Magbaon
ng karagdagang proteksyon na handog ng ating mga booster sa
Bakunahang Bayan.
AMPLIFY key messages & resources, and adapt them to
highlight the identified needs of the community
� Hindi alam ng komunidad
kung saan pwede
magpabakuna; magastos sa
oras ang pagbabakuna
� Tingin ng tao na hindi naman
kailangan ang pagbabakuna
kasi hindi naman sila
nagkaka-COVID
� Takot sila magpabakuna dahil
sa side effect o dahil hindi
alam kung ligtas
44. MULTIPLY trusted messengers & platforms to
increase campaign visibility in the community
1. Establish new or activate existing
partnerships with local NGAs, medical
societies, civil service organizations (CSOs),
faith-based organizations (FBOs), and the
private sector.
2. Request for their support in promoting
Bakunahang Bayan materials
a. Re-share/re-post Bakunahang Bayan
materials (social media cards, posters,
etc) in online and offline platforms
b. Highlight materials in community-
level platforms (rekuridas)
c. Provide real-time and vetted
information about COVID-19 by
promoting the DOH KIRA chatbot
(bit.ly/KIRAPromos);
45. How do I engage my community?
Usapang Bakuna Booklet
1. Conduct advocacy sessions with the
community through house-to-house,
barangay assemblies, townhall meetings,
sharing rekuridas, etc.
2. Social mobilizers can download, review, and
refer to the Usapang Bakuna booklet
(bit.ly/BB_UsapangBakuna) when conducting
advocacy sessions with your community.
3. Use the FAQs found in the Annex as talking
points if questions arise.
46. How do I engage my community?
DILG Advisory
22 Nov 2022
Call for Unwavering Support to the
Bakunahang Bayan PinasLakas
Campaign
Link
DepEd DO
051, s. 2022
An Order to Support the DOH
Bakunahang Bayan from 05 to 07
December 2022
Link
47. Sector/s Support they can provide
Private & public
schools
Youth
Organizations
Work with schools within the prescriptions of DepEd Order No. 051 to maximize reach to children
1. Allow teaching and non-teaching personnel and students to be excused from absence if they
get vaccinated during Bakunahang Bayan
2. Use Bakunahang Bayan materials in schools
3. Conduct information sessions and Integrate talking points and FAQs on vaccination and
COVID-19 in Science and Health classes
4. Record vaccination status of personnel and students for monitoring purposes
5. Promote the use of KIRA chatbot to provide real-time and vetted information on COVID-19
For Higher Education Institutions, engage student organizations to share materials and include key
messages in Christmas-related activities; encourage them to volunteer for Bakunahang Bayan
through their respective LGUs.
Private sector
Small business
owners
Maximize private sector support in order to reach mothers
1. Share materials on online (following the approved posting calendar) and offline platforms
2. Highlight community level materials provided by CHDs, if any
3. Provide incentives upon showing proof of vaccination during Bakunahang Bayan;
LGUs and regional
counterparts of
NGAs
Use promotional materials when giving Christmas ayuda and other events
1. Share materials on online (following the approved posting calendar) and offline platforms
2. Highlight community level materials provided by CHDs, if any
COMMUNITY ENGAGEMENT SA BAKUNAHANG BAYAN
Hikayatin ang suporta ng mga lokal na partner sa iba’t ibang sektor para sa Bakunahang Bayan
48. Partner/s Support they can provide
Medical societies,
Hospitals, Clinics,
Pharmacies
Enjoin the support of clinics/doctors to become vaccine champions for their patients
1. Publish messages of support for vaccination
2. Share materials on online (following the approved posting calendar) and offline platforms
3. Highlight community level materials provided by CHDs, if any
Churches,
Religious
organizations
Get the support of religious messengers to share key messages during Church activities
1. Share key messages during gatherings in places of worshop (e.g. homily, prayers, praise and
worship) and other Christmas-related church activities
2. Share materials on online (following the approved posting calendar) and offline platforms
3. Highlight community level materials provided by CHDs, if any
Barangay or LGU
JODAs/TODAs,
Market Vendors
Associations
Partner with drivers and conductors to promote Bakunahang Baya
1. Share materials on online (following the approved posting calendar) and offline platforms
2. Highlight community level materials provided by CHDs, if any, through tricycles, jeeps, and in
terminals
3. Conduct information sessions with drivers and vendors on COVID-19 vaccination and
encourage them to cascade the information to their customers and passengers.
COMMUNITY ENGAGEMENT SA BAKUNAHANG BAYAN
Hikayatin ang suporta ng mga lokal na partner sa iba’t ibang sektor para sa Bakunahang Bayan
