1. Case Study – A successful business consolidation in advance of growth activities
Background:
Our client, turned a passionate hobby into their business seven years ago and now runs one of the
most successful children’s activity businesses in the area. With an extensive number of children
taking part in activities on three different sites and with an increased number in staffing levels, our
client was struggling to manage the day to day business whilst trying to take a step back to see the
bigger picture and plan for future growth. The opportunity for expansion into other areas was clear
and compelling, however, on speaking with our client and spending time reviewing the business it
was evident that firstly there was a whole series of work to be done to consolidate the existing
business. CreateLogic has worked with our client to do this and to create a robust platform in terms
of best practice, consistency, branding and communications from which to further grow and
expand.
Work undertaken:
CreateLogic presented a proposal to our client outlining a raft of changes that could be made to
the business to strengthen the running and management of it; bringing it up to date with constantly
changing regulatory requirements. CreateLogic provide support via a monthly retainer contract to
ensure consistent dedicated focus to implement a raft of positive changes and to support the
strengthening of the business. Essentially CreateLogic work seamlessly with the business and have
become an integral part of the management structure.
Some of the work carried out by CreateLogic includes;
 A complete revision of the activity scheduling, making it far easier for the client to manage
attendance, levels of attainment, assessment dates and staff allocation
 Development of a comprehensive customer database including emergency and medical
information held for hundreds of children
 A complete rewrite of all website content and collaboration with web designer on a new
logo, design of website and staff uniform
 Rewrite of staff contracts, including, training agreements
 Rewrite of the recruitment process and associated documents including; job vacancy, job
description, person specification and application form
 Scheduled in to be completed is a rewrite of the operations manual as well as press and
media content for the re-launch of the business’s new branding.
Results:
 More streamlined and efficient use of time and resources
 Implemented a more structured and effective customer contact strategy
 Improved customer experience when engaging through the re-designed website and
social media channels
 Ensured compliance to industry, statutory and regulatory best practice
 Robust policies have been developed and implemented to protect the interests of
customers, employees and the business
 Implementation of quality training, monitoring and internal processes which is resulting in the
delivery of a higher level of service

2. CreateLogic Ltd
Registered in England and Wales: 9064794
VAT reg no: GB 190 5375 00
Registered office: Rowan House, 7 West Bank, Scarborough YO12 4DX
 Implementation of a quality, consistent brand image which is helping to galvanise the
company’s position as the premier choice in its sector and locality.
 Implementation of a more structured approach to continuous improvement
Testimonial from Client:
“We have worked with CreateLogic on a retainer contract now for the last 7 months and they have
helped us transform the running and organisation of our business. We are thrilled with the work that
has been done and are already feeling the benefits both in terms of the day to day running and in
preparation for the future and service to our customers. CreateLogic have continued to work with
efficiency and effectiveness for us and have delivered everything that has been agreed. They
have contributed new ideas and methods for organising certain parts of our business that we
simply would not have thought of and we really feel that our business is now in its healthiest and
best prepared state for growth than it has been in recent years. We are now really looking forward
to a promising future for our business.”
Managing Director